CAUTION: This post is rated PG-13.

I am a big fan of using initial caps when typing or printing a website url because it just makes it so much easier for the reader to "get it." That's why I always use www.MaverickMarketing.com for my consulting and workshop site or www.BlahBlahBlah.us for my speaking site.

Wait till you see the sites my friend Scott "Q" Marcus, THINspirational Speaker and Recovering Perfectionist, told me about. Here are a few where punctuation--a capital letter here and there--makes all the difference in the world.

Enjoy (and smile)!

• Experts Exchange is a knowledge base where programmers can exchange advice and views at: www.expertsexchange.com
• Looking for a great pen? Look no further than Pen Island. It can be found at www.penisland.net.
• Need a therapist? Try Therapist Finder at www.therapistfinder.com
• Then there's the Italian Power Generator company. Check it out at www.powergenitalia.com
• IP Computer software can be found at www.ip_anywhere.com
• Designers at Speed of Art await you at their wacky website www.speedofart.com
• Who Represents is where you can find the name of the agent that represents any celebrity. Their website is www.whorepresents.com

Again, thank you Scott. You can check him out at www.ScottQMarcus.com. And, just in case you didn't know this already, upper case or lower case BEFORE the .com or .us or dot whatever doesn't matter. Anything after the .com or dot whatever is, indeed, case sensitive.

My first public workshop of 2010 is Thursday, March 18 in Seal Beach, CA, and you will save $20 when you register on or before Monday, March 1st. Actually, I've added a second date, Wednesday, June 23, and you can enjoy the same savings when you register now for that one, too. (Boy, that's as close to salesy sales copy as I ever wanna come.) Point is, book now, save money.

The Maverick Marketing Workshop is packed with creative ideas and tangible tools you can use (and re-use) right away to make your marketing more effective, sell more products/services, and generate more revenue--regardless of what you may have tried before, regardless of how big or small your budgets are. (Even if you don't have a marketing budget.)

No theory, no rhetoric, no kidding. We will be digging in and drilling down on what you need to know and what you need to DO to get more business right away. No excuses and no whining, either. I will help you:

• Distinguish your business, products and services from the competition.
• Find your points of difference no matter how much you look like the other guy, and create a competitive edge no one can copy.
• Focus and create marketing messages and conversations that are meaningful and memorable and get you the kind of results you're looking for.
• Decide the right mix of marketing activities for your target audiences and budget (or lack thereof).
• Generate word of mouth marketing that creates a buzz and costs you nothing.
• Use the 4 cornerstones of an effective marketing message to attract prospects.
• Attract more customers, clients and referrals.

If I have my way, and you do your part, you'll walk away with a clear direction of how to set your business apart, a clear and compelling message to communicate it, and a realistic action plan for taking it to the marketplace, all designed to get you the specific results you're looking for.

More focus, impact, response and revenue. Who doesn't want a little more of that?

Post-Workshop Round Up and Group Therapy. About 30 days after the workshop, I'll be on the phone for an alumni conference call in which anyone who wants to can report progress, ask me to clarify content, celebrate success, get feedback, ask questions and-dare I say it-be held accountable for their action plan. It's 90 minutes of group therapy, and it's included in your registration.

When: Thursday, March 18 in sunny Seal Beach, California. (On the border of LA and Orange Counties.)