Anything But Blah! A random email blast to spark ideas,
re-charge your batteries and otherwise help you
resist the usual, expected and ordinary.


What's the Sure-Fire, Quickest Way to Connect to People, Prospects, Clients, and Other Humans?

No, it's not therapy. (Key words "shortest" and "quickest.") According to Victor Borge, it's laughter. As in "Laughter is the shortest distance between two people."

That's why so many ads use humor. Humor humanizes even the biggest of behemoth companies. Humor is an emotion, and emotions are more powerful than facts. Try talking someone out of her fear of flying using facts, if you don't believe me. Humor is what will make your point, your message, your facts and logic "stick" because you're engaging both sides of the brain and the heart.

Victor Borge has a great deal to say about humor and I quote him often. There's a difference, though, between humor for humor's sake, and humor that truly connects. I learned that from my 4-year-old granddaughter.

(This is where you're supposed to gasp and think to yourselves, "Oh, my gosh! She doesn't look old enough to be a grandma!") Thank you.

On my last visit to Denver, Bailey is bringing me toy after toy to discuss and display as I get ready in her bathroom. She wants me to hurry because she's hungry.

"I'm almost finished, sweetheart. I just have to put my earrings in my hair." In my hair? I laughed when I realized what I said, then told Bailey, "Silly Grandma! Earrings don't go in my hair. They go in my ears."

"Grandma, you ARE so silly. You're always silly," Bailey said.

"I am? I kinda like being funny," I said.

"I said you're silly Grandma, not funny."

"What's the difference, Bailey?"

"I'm not laughing," she said.

But wait. There's more. She shows me a giant book and tells me she can count, knows all her shapes and suddenly says, "Grandma, I know which color of the rainbow is first."

"You do?! What color is first?"

"Red."

"Is that the one on the bottom?" I asked.

"No, it's first, on the top, Grandma."

"Wow, Bailey. I didn't know that!"

"You didn't? Huh, I thought my whole family was smart."

Now, THAT was funny. I know, because I'm still laughing. I hope your day stands out today, and that laughter makes it a little less ordinary.


BlahBlahBlahLogoCSP

Marketing is NOT a Department! I'll be presenting this program in San Francisco, Sept. 18th at the Society for Healthcare Strategy and Market Development conference.

Here's a sneak preview via the handout.
Quick Links...

More Than A Paycheck, Better Than Burnout: Real Life Ways to Make Every Work Day More Rewarding (AKA: "Take This Job and LOVE It."

The 7 Marketing Mistakes Every Business Makes (And How to Fix Them)

What Else Do I Talk About?

Yes, Sometimes, Maybe, I Can Be Talked Into Consulting: Here Are a Few Ways That Works

I, Too, YouTube



Join our mailing list!
phone: (800) 207-0015
Email Marketing by