Issue No. 3   

November, 2011  

Muskoka Brewery - Premium Craft Beer

Brewery Banter... 

Greetings!

This year has been Muskoka Brewery's busiest year yet! In 2011 the brewery will pump out nearly twice as much beer as we did in 2010. The demand for our craft beer is growing and we thank you for your support. 

 

Craft beer sales in Ontario are up over 30% this year in all channels as consumers continue to gravitate to locally made, flavourful craft brewed beers. We are truly in the thick of a craft beer revolution and we are more than excited to be a part of it.

 

Muskoka Brewery - Mosquito

 Mad Tom IPA

Mad Tom IPA  Mad Tom IPA continues to make its mark as it flies off shelves all over Ontario and has become our top seller in 2011. Dry-hopped with Chinook and Centennial hops, this IPA has a vibrant aroma, depth of flavour, and crisp citrusy undertow like no other. So brace yourself, and crack one open for old Mad Tom.

2011 Year in Review:

Muskoka Brewery 2011

Muskoka Brewery took on a new challenge this year. We rebranded our core look and packaging to reflect the changing landscape in craft beer.


Mike Laba, Marketing Director, spearheaded the rebranding. 

 

"There is such a rich tradition in Muskoka with incredible imagery and history virtually everywhere you turn. We wanted to add some of the iconic stories and visuals to our new packaging. We are marketing not only our brewery, but the Region as well."

 

We wanted to keep the Muskoka vibe, but also wanted to play up our iconic destination - sitting in a Muskoka chair with a beer. A place none of us would rather be."

 

Muskoka Brewery firmly believes in supporting everything local. In early September, we kicked off our "Toast a Farmer event" in Muskoka to celebrate the end of the harvest and to cheer farmers for their hard work. We toasted them with none other than our seasonal Harvest Ale. The event was a big success. Please visit our "backstage media" to view photos online.

 

Muskoka Brewery has been busy making beer this year and participating in a variety of awesome events. Here is a snapshot of some of the events we sponsored in 2011:

  • Toronto International Boat Show (Visit us again January 14 - 22, 2012)
  • Cottage Life Show (Visit us again March 30 - April 1, 2012)
  • The Great Muskoka Brewery Feast  
  • Ottawa Wine and Food Festival (Nov 11-13)

 

Our greatly anticipated winter seasonal beer Double Chocolate Cranberry Stout is available at select LCBO's and The Beer Store now. This beer was named the Best New December Beer Release in North America in 2010. Be sure to grab a few bottles this season as last year this beer was sold out in just over 90 days. It makes a perfect gift for any one adventurous in their beer journey.

Double Chocolate Cranberry Winter Beard Contest


Slide over Movember. Muskoka Brewery is kicking off our "grow your winter beard" contest this month. Winter Beard - Double Chocolate Cranberry Stout

Time to grow your beards out for a chance to win 2 VIP tickets to our Toronto Winter Beard Gala Party, a weekend Winter Getaway in Muskoka and a professional trim of your beard.

Simply submit your best beard photo to
 winterbeard@muskokabrewery.com or on Twitter @ muskokabrewery and you could win BIG. 
What's up next?

Chili Cook-Off

 

December 4, 2011 - Muskoka.
Muskoka Brewery on 13 Taylor Road in Bracebridge is hosting our 2nd annual chili cook-off to raise money for Manna food bank. Please feel free to stop in for a fine collection of chilli and beer from 12-3 p.m. You may even spot us in the Santa Clause Parade!
  

 

Winter Beard Launch!  

December 5, 2011 - Toronto.
We kick off the first annual Winter Beard Gala party to launch Double Chocolate Cranberry Stout. The event is being held at the Drake hotel for Winter Beard contest winners, media and our guest list.  Please submit your best beard pic to winterbeard@muskokabrewery.com to qualify.

 

Cheers for your support!  

Year End Thoughts from Founder Gary McMullen

On behalf of everyone at Muskoka Brewery I would like to take this opportunity to thank you for your ongoing support and for enjoying what we love to do...creating great craft brewed beer.

  

2012 is going to be another whirlwind year for us with a new seasonal coming out in the spring, one or two new packages and many more contests and events to help propel this exciting craft beer revolution that we are helping to push. We look forward to enjoying this wild ride with you. Please stay tapped in and I look forward to sharing a pint with you sometime in the near future.

  

We wish you and your family the best over the holidays and a Happy New Year. Please feel free to contact us with any questions you may have at tap.room@muskokabrewery.com and please visit us at the brewery for a full tasting of all of our craft brewed beer."

 

 

Cheers.

Gary McMullen
Founder & President

 

In This Issue
Mad Tom IPA
Year in Review
Winter Beard Contest
Also in the News...

A new Ontario Craft Beer Discovery variety pack featuring Mad Tom hits the LCBO in November. Be sure to check it out this month!

The Royal Brew House: The Royal Winter Fair enters into its 87th year this Friday. Stop by the Brew House in the Heritage Court to sample a variety of local craft beers and educate yourself on beer and food pairings.
Find out More... 

Muskoka Brewery - Premium Craft Beer

 

Ontario Craft Brewery 

Muskoka Brewery - Premium Craft Beer

 

  

Muskoka Brewery