Here's a fun promotion we recently conducted for
First Street Coffee Shop in Gilroy, California. During the run of ABC's Dancing With the Stars, we capitalized on the popularity of the show to create our own weekly version called Dancing With the Baristas on the shop's Fan Page. Using the Jib Jab website, a different dance (starring the owner and her partner) was posted every Friday. The final week of the promotion, we created a
dance contest featuring the owners paired with the mayor and the community's newspaper editor. We set up a poll so fans could vote on their favorite couple. The contest merited considerable publicity for the coffee shop, which currently has 688 loyal fans. What a fun and interactive promotion!