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Tuff News

Media Consultants Newsletter

Volume 1, Number 1 July 26, 2010
In This Issue
Success Now!
Plan on Us
Facebook Dance Contest
  Success Now!
Russell and Kaydee Tuff
Russell and Kaydee Tuff

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Greetings!
Welcome to our first newsletter Tuff News Media Consultants. Pass this along to your friends so they can enjoy the information we will be providing during our regular updates.
 
Plan On Us...
   As we ventured off to fill some needs in the community, we found a niche in assisting various organizations with strategic planning.
   We helped a couple struggling organizations clarify their vision and establish a program to communicate with and build their membership. The success of these ventures was swift and encouraging. We used Google docs to share information, Google websites for intranet systems and a separate site for board members, which highlighted missions and programs underway. As a result, board members were up to date, members informed and the groups were on a solid financial pace for the future.
   The best part was all these programs are free! We can do the same for your group or foundation. The consultation is free.  
promo
Dancing With the Baristas Facebook Promotion
Here's a fun promotion we recently conducted for First Street Coffee Shop in Gilroy, California. During the run of ABC's Dancing With the Stars, we capitalized on the popularity of the show to create our own weekly version called Dancing With the Baristas on the shop's Fan Page. Using the Jib Jab website, a different dance (starring the owner and her partner) was posted every Friday. The final week of the promotion, we created a dance contest featuring the owners paired with the mayor and the community's newspaper editor. We set up a poll so fans could vote on their favorite couple. The contest merited considerable publicity for the coffee shop, which currently has 688 loyal fans. What a fun and interactive promotion!
 
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