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Marketing Initiative to Generate Revenue and Customer Acquisition
for HMI Authorized Members
Cary, N.C. - Doug Cowles, President and CEO of HMI, announced that HMI has initiated a direct marketing campaign promoting the treeShield® Warranty to commercial property owners. treeShield® provides the professional tree care companies in HMI's Authorized Member (AM) network with a low-cost way to warranty their clients' trees against storm damage. treeShield® covers an AM's cost to remove or repair their client's trees if they are damaged or destroyed by a severe weather event. With a growing number of HMI's AMs now supporting the Warranty, HMI is able to promote treeShield® directly to commercial markets, passing all referrals to its AM Network in the same way it provides its AMs with insurance-related storm work.
"HMI has begun to invest in tradeshows and advertising directed at key commercial markets such as HOAs and apartment complexes. The reaction we have received to the treeShield® Warranty has exceeded our expectations," said Cowles. "We have already begun receiving requests for additional information from HOA's, Churches, golf courses, property management firms and even insurance agents who want to introduce treeShield® to their clients. Similar to insurance work we receive, HMI will refer all leads to those AMs in our Network that are offering treeShield®. Our marketing strategy is to establish the treeShield® Warranty as a gold-standard level of service offered by the best companies in the industry. By leveraging the treeShield® brand HMI is able to supplement our AMs local marketing efforts and create new opportunities for them to acquire valuable new clients and grow their revenue."
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About HMI
Through its AM Network HMI represents the only national provider of comprehensive tree and landscaping services for the insurance industry. The company's services include emergency tree removals, standardized health inspections and average replacement cost analysis of trees. HMI currently receives insurance referrals from over 40 large insurance companies and independent adjusters. All referrals are qualified by HMI and provided to Network members. In addition, treeShield<sup>®</sup>, the only insurance-backed warranty for the professional tree care industry is only available through AMs in HMI's Network. For more information, please visit HMI's web site www.HMIadvantage.com or call (866) 937-6468.
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