Superior NW Launches the treeShield® Service Warranty
in the Seattle Market

FOR IMMEDIATE RELEASEAugust 8, 2011
Cary, N.C. - HMI announced that one of its Authorized Members, Superior NW in Woodinville, WA, has become the first company on the West coast to offer the treeShield® Warranty. treeShield® is a service warranty developed by HMI that enables a qualified property owner to minimize or avoid expensive tree clean-up and restoration costs following a storm. treeShield® is available exclusively through HMI's Authorized Member Network of high quality, professional tree care companies.

"HMI is very pleased to have Superior NW supporting the treeShield® Warranty in the Seattle area," stated Doug Cowles, HMI's President and CEO. "Anthony Moran, Superior's General Manager, is developing a new marketing campaign specifically around the treeShield® Warranty. It's exciting to see our AM's embrace the program as a way to distinguish their service level and professionalism from that of their competition."

"I have been looking for a unique offering like treeShield® for a long time" said Moran. "We have already generated a great deal of interest in the Warranty from our existing clients. Now I am presenting it to realtors and other local professionals that have clients who would value treeShield®. The response has been very favorable. I would encourage all of HMI's AMs in this area to market treeShield®, I'm convinced it will create a strong competitive advantage for us here."

About HMI

HMI is the only national provider of comprehensive insurance claim support and other services involving trees and landscaping. HMI's services include emergency tree removals; standardized health inspections and average replacement costs, proof and cause of loss analyses as well as cost estimates for tree removal and repair. HMI established its Authorized Member (AM) network to ensure professional, quality services are available nationwide to insurance organizations, commercial businesses and residential property owners. HMI also developed the treeShield® Service Warranty that the company's AMs can sell to property owners to aid with post-storm cleanup and recovery. treeShield® protects property owners from the cost of tree removal, tree debris removal, hazard tree/limb removal, as well as restoration services (restorative pruning, cabling, etc.). For more information, please visit HMI's web site www.HMIadvantage.com or call (866) 937-6468.

###
HMI Contact
Natalie Fussell, Marketing Manager
(919) 460-5445 ext. 21
Related Links
Horticultural Asset Management, Inc. © 2011