Imax, Discovery, Sony to form 3D TV network
Imax Corporation, Sony Corporation, and Discovery
Communications have announced a joint venture to develop a dedicated 3D
television network in the U.S.
The channel, which will reportedly launch sometime in 2011, will feature
content from all three partners.
In addition, Discovery will provide network
services and technical support, Sony will offer sponsorship and sales support,
and Imax will contribute "a suite of proprietary and patented image enhancement
and 3D technologies," according to a press release. These presumably include
degraining and up-resing techniques used in the DMR process and methods used to
convert portions of 2D Hollywood films like Superman
Returns to 3D.
The announcement was timed to coincide with the start of
the Consumer Electronics Show in Las
Vegas, where new 3D-capable television sets are being
highlighted.
The February issue of LF Examiner will have a full report
on this story.
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