Dear Friend of Canyon Ranch Institute,
We are honored to announce that Canyon Ranch Institute is now sharing the best practices of Canyon Ranch and our partners with economically disadvantaged communities outside of the United States. As part of their corporate commitment to family and community well-being, The Clorox Company is funding and helping to design the Arts for Behavior Change (ABC) Program to help prevent disease and death in Lima, Peru.
In Peru, diarrheal diseases are the third-leading cause of death for children under 5 years of age, and much of that preventable loss of life is associated with unhealthy household hygiene practices. The ABC Program focuses on preventing diseases caused by poor household hygiene.
The ABC Program is an innovative approach that uses the "storytelling" arts - such as theater, music, and dance - to advance health literacy about healthy hygiene practices and improve the health of people living in low-income communities. What we learn from the ABC Program in Peru will strengthen our ability to help prevent disease in the United States and around the world.
Clorox Vice President for Research and Development Suzanne Thompson is leading
the Clorox team for the ABC Program. Kelly A. Reynolds, M.S.P.H., Ph.D., of the Mel and Enid Zuckerman College of Public Health at the University of Arizona, is leading the microbiological work to identify changes in levels of disease-causing germs in households after the ABC Program is implemented.
In addition, experts such as Gerald Keusch, M.D. and Kirk Dearden, Dr.P.H., from Boston University's Center for Global Health and Development, and Andre de Quadros, M.Ed., from Boston University's College of Fine Arts, are teaming up with CRI team members - Andrew Pleasant, Ph.D., Maura Pereira-Leon, Ph.D., and me - to develop the ABC Program's unique merger of health literacy, the arts, and public health. We are also collaborating with local Peruvian groups to produce the artistic components of the program and to evaluate its effectiveness.
We are thrilled about this opportunity to help improve the quality of life of people living in shanty towns in Lima and to develop a program that will work anywhere in the world. I grew up in Latin America, and as a child I couldn't do much to help the children suffering the ravages of poverty that were all too obvious in their faces and bodies. Our work at Canyon Ranch Institute is a wonderful reminder that the world often comes full circle, and that there are many positive reasons to be open to and continue to support our mission of sharing the Power and Possibility of a Healthy World.
In Good Health,
Jennifer Cabe, M.A.
Executive Director and Board Member