ESL RULES, LLC Newsletter                     October 2010
marjorie                                                                           
 
Marjorie Feinstein-Whittaker, of The Whittaker Group, and 
Med Speaking book
 
 
   Lynda Katz Wilner, of Successfully Speaking, join together to form ESL RULES, LLC for their joint workshops and training materials. Visit their individual websites at www.successfully-speaking.com and www.prospeech.com.
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Soft Skills: Etiquette


Check out these links for proper business  etiquette when dining out. This is a great resource for your native and non-native clients/students.

Dining Tips                 Etiquette Guide

Questions or Ideas?

We welcome your questions, ideas, and feedback and will publish answers or ideas in upcoming newsletters. 

Dear Friends and Colleagues, 

 

We hope that you are enjoying this beautiful fall season. It is also a busy time for conferences and events, so take advantage of the many opportunities!

In the News

Our article, Accent Modification - Divergent Paths to Achieve a Common Goal, appeared in the October 4, 2010 issue of Advance for Speech-Language Pathologists & Audiologists. Click here  to read the article.
Corporate Training 

Whether you call yourself a Corporate Communication Trainer, a Corporate Speech Trainer, or a Corporate Speech-Language Pathologist, many of you have had questions about entering this growing specialty. Since our article was published in Advance last week, we have received many inquiries about what business background and coursework is needed to launch a successful corporate presence. Here are some basic resources and suggestions:
 
1. Business Training: You do not need a formal business background or specialized degree to conduct business in the corporate world. However, you can receive free guidance from a retired business professional through your local Small Business Association. These are usually located on college campuses. Your local Chamber of Commerce is a wonderful way to network and meet professionals in your community who can help you grow your business, e.g., marketing professionals, graphic and web designers, accountants, lawyers, publishers, etc. The prolific author, Alan Weiss, has a number of excellent books and mentoring programs for professionals.
 
2. Coursework: You do not need a formal certificate to conduct the training. However, a train-the-trainer workshop will give you the foundation, expertise, and marketing ideas to help grow your corporate business. Two of the more popular resources are LDS & Associates www.ldsassoc.com  for on-site workshops and webinars and the Compton PESL Program for on-site workshops www.800-language.com

3.  Professional Organizations: Aside from the above listed organizations, the Corporate Speech Pathology Network (CORSPAN) www.corspan.org, is a networking organization of professionals who provide corporate speech training. Your local American Society of Training and Development (ASTD) www.astd.org is a wonderful organization for professional development and networking. TESOL www.tesol.org has special interest sections with very active listservs, such as pronunciation, higher level education, medical english, etc.

4.  Materials: Build a library of resources. Find programs that resonate with your philosophy of accent modification training. Materials are available at www.eslrules.com, www.ldsassoc.com, www.americanspeechsounds.com, and www.amazon.com. The local and international TESOL convention exhibit booths provide extensive resources to enhance your knowledge  and skill sets. 
Upcoming Professional Development Activities

The ASHA Convention will be held in Philadelphia, PA on November 18-20. We will be attending the conference so let us know if you will be there. Look for our ESL RULES products in the ASHA Bookstore in the Exhibit Hall.

We will be presenting "Read-Aloud Stories-A Practical Approach to Address Pronunciation, Intonation, Vocabulary, and Grammar" at the Maryland TESOL Fall Conference held at Towson University on Saturday, December 11. We will also have an exhibit booth, so stop by to say hello and see our new products!

The International TESOL Convention will be held in New Orleans on March 16-19, 2011. We will be presenting "Innovative Techniques to Teach Stress and Intonation." Our exhibit booth is # 817. Exhibits will be open on Wednesday evening this year for a preview.
Coming Very Soon!!!
 
MS IdiomsMedically Speaking Idioms - We are excited to announce that our new product will be available in mid-November. Medically Speaking Idioms is a comprehensive program with the 101 idioms from Medically Speaking: Accent Modification for the Medical Profession, plus an additional 200+ idioms; 30 dialogues, multiple choice tests, unit quizzes, and idiom activities. An audio with male and female voices is included. We will be offering a pre-release discount of 10%. This $49.95 item will cost $45 though December 15th.  order here
 
With best regards,
  
Marjorie Feinstein-Whittaker
Lynda Katz Wilner
 
 
marjorie
  
  ESL RULES, LLC
 
 410.356.5666