Due to the success of Primary Eyecare Network's recent PIO 2008 event, we would like to keep all of our doctors informed with some valuable tips presented during the seminar. Because the lectures focused on Expansion & Growth of the independent practice, the following action items were suggested.
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PIO 2008 Action Items
- Review/Discuss your Mission Statement. Read it before each staff meeting.
- Discuss ways to be incomparable to your competition - why are you different?
- Investigate strengths and weaknesses of three major competitors.
- Develop perception objectives for each cycle of production/service.
- List ways to fulfill those perception objectives and insert into Office Policy Manual.
- Conduct a one hour weekly staff meeting to analyze and/or affect production and stat objectives.
- Review external marketing strategy for your yellow pages, website, signage, etc...
- Set monthly production targets.
- Set monthly stat objectives.
- Discuss ways to improve staff communication.
- Review/update telephone technique.
- Calculate staff productivity per hour.
- Review fee schedule for services and products.
- Update/maintain your lens and frame technology knowledge.
- Schedule off-site office retreat to discuss which Action Plan items need to be changed and implemented.
- Plan your work and work your plan.
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As an exclusive follow-up benefit, each of our PIO 2008 attendees may expect further implementation tips on each of the above action items. If you were unable to attend this year's seminar, please visit the new PIO area on the PEN website where you will find valuable tools and resources provided by the 2008 presenters and panelists. From the home page, you may access these materials by clicking on the PIO - Preserving Independent Optometry link located on the left-hand side. |
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Thank you again for allowing PEN to share in your ongoing success,
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