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"In the business world the rearview mirror is always clearer than the windshield."
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| Greetings! |
Okay, I'm just going to say it: This economy sucks. A year ago I was banging the "Reject the Recession" drum and now I'd like to stuff that drum up someone's... Well, you get the picture.
It seems like the vast majority of entrepreneurs are working twice as hard for less money--I hear the rumblings every day. There are a some rare exceptions and industries that haven't been hit quite as hard, but it is becoming abundantly clear that there are issues across the board.
So what's a responsible, frustrated, mortgage-holding business owner to do?
I wish I had a magic bullet for this one, but nobody does (which is part of the overall problem). I'm frustrated too. We have no choice but to ride it out, work a little harder, and keep looking for ways to uncover new opportunities.
How are you making the best of this economic standoff?
Are you launching new services? Finding new markets to serve? What is working for you?
I'd love to share some stories in my blog and try to keep the momentum going. Send me an e-mail and let me know how you're doing things differently and making business happen. Let's focus on what's working!
The only thing I know for sure is that this economy will  turn around at some point--and then we will all enjoy the economic boom! Until then, let's see if we can share some ways we're keeping the faith alive!
Wishing you abundant joy and success,
-Stephanie Chandler
Author, Speaker and Happily Self-Employed
P.S. Join me on the social networking circuit!
Facebook ~ LinkedIn ~ Twitter |
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Book Pick: The Long Tail by Chris Anderson |
Anderson analyzes how the world is changing as supply increases and demand shifts. For example, with so many cable channels to choose from, the ratings it takes to land a position in the top ten are dramatically lower than they were just a decade ago. Amazon.com is another great example. The traditional brick and mortar bookstore carries around 20,000 titles. Amazon features millions. It takes fewer sales of a title to make the top sales lists and as consumers, we are demanding variety.
This book is insightful and makes you think--especially about niche marketing as a way to capture more market share. Pretty compelling stuff. For some crazy reason it's available on Amazon for just $6!
While I'm at it, I have to also give kudos to Chris Anderson's other book: Free: The Future of a Radical Price. Here Anderson explores how give-aways actually inspire sales. His research covers product launches like the Gillette disposable razor--which was given away at banks as a promotional item (am I the only one who thinks that is odd?). If you think about it, Google is a company built on giving stuff away. They make their money elsewhere (ad dollars) and provide access to all kinds of tools like Google Alerts and Google Analytics. Oh yes, and they are branding their way to world domination!
Free is powerful and it's definitely been a boon for my latest book launch (details below). By the way, last time I checked, you could still download the audio version of this one at Audible for - you guessed it - free!
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
by Chris Anderson by Hyperion
Paperback ~ Release Date: 2008-07-08
List Price: $15.95
Our Price: $5.00 Buy Now
Free: The Future of a Radical Price
by Chris Anderson by Hyperion
Hardcover ~ Release Date: 2009-07-07
List Price: $26.99
Our Price: $11.75 Buy Now |
| The Great LEAP! Giveaway |
Don't Miss Out! 
The book is FINALLY here and I have two great offers for you:
#1. I'm giving away my popular ebook: Marketing Your Business Online. All you have to do is share the details about LEAP! on your social networks or in your blog!
LEAP! 101 Ways to Grow Your Business includes interviews with over 50 business owners, authors and experts including some people you might know: Seth Godin, Jay Conrad Levinson, Michael Port, David Meerman Scott, David Allen, Elinor Stutz and many others.
Here's a peek at some of the endorsements:
"Anyone ready to take a leap should obviously read this book!"
-MICHAEL E. GERBER, World's #1 Small Business Guru and author of the E-myth Books
"...filled with golden nuggets and should be on every entrepreneur's desk!"
-T. HARV EKER, #1 New York Times best-selling
author of Secrets of the Millionaire Mind
"This powerful, practical book is loaded with proven methods and strategies you can use immediately to make or save thousands of dollars."
-BRIAN TRACY, author of The Way to Wealth
Can you help me spread the word?
I need your help! You know how the cobbler's children have no shoes? Well I'm behind on my book promotion efforts...
THANK YOU!! | |
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Contact Us |
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Resources for Entrepreneurs
Custom Book Publishing and Author Marketing Services
Stephanie Chandler Enterprises, LLC
11230 Gold Express Dr. #310-413
Gold River, CA 95670
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Need a Speaker? |
If you know about a company or organization in need of a speaker, please refer them my way. Topics and details are available at StephanieChandler.com.
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Attention Salon and Spa Owners!
I'm putting the finishing touches on a new information product for the salon and spa industry and I'm seeking some product reviewers.
If you or someone you know owns a salon, send me an e-mail and I'll get you a complimentary copy (first five to respond). Thanks! | |
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| NEW! 3-Week Teleclass |
How to Write, Publish and Promote Your Nonfiction Book:
Everything You Ever Wanted to Know About the Publishing Process and How to Make it Profitable!
Every single week I hear things like, "I'm thinking about writing a book, but have no idea how to get started" or "I've started writing a book but I don't know what to do next." I finally put together a class to answer all of your questions!
This 3-week teleclass covers all the bases: traditional vs. self-publishing, how to land an agent, mistakes to avoid when self-publishing, ways to get your book out of your head and on to paper (even if you hate to write), how to get big-name endorsements, how to use your book to get speaking engagements, attract new clients and a whole lot more! As a bonus, the third week covers social media strategies for building your following with Facebook, Twitter and LinkedIn.
The publishing teleclass starts November 17 and bonuses are available for those who register early. I'm also giving newsletter subscribers an extra $10 off (use the discount code "newsletter").
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| Recent Blog Posts |
Topics from the Small Business Growth Strategies Blog:
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| Featured Article |
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35 Ways to Market Content with Social Media: Share Articles, Blogs, Videos and More to Grow Your Business
By Stephanie Chandler
There is no denying that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter (herein known as "The Big Three"), the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has evolved into a viable marketing opportunity for business.
For the casual user, social media is a way to connect with friends and family. For the business user, social media works by sharing compelling content to capture the attention of your target audience. When you do this well, you can count on generating website traffic, client leads and even media attention.
"The Big Three" revolve around the concept of a status update. When you update your status, everyone in your network can view what you have to say. This is where the real opportunity lies. Instead of updating your status to report what you're having for dinner or that it's time to pick up your kids, share interesting content and watch the magic of social media unfold.
Type of Content to Share on Social Media Channels
1. Your new blog posts
2. Someone else's blog post
3. An article you've written
4. An article from somewhere else
5. A video demonstration
6. A funny or controversial video
7. Before and after photos of work you've done
8. Humorous or inspiring photos
9. Client success stories/case studies
10. Free ebook
11. Special report
12. White paper
13. Upcoming event announcement
14. Live reports from an event you are currently attending
15. Book reviews/recommendations
Continue reading...
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Cool Stuff, Events, Announcements, etc. |
Thanks to each of the following hosts and journalists for the recent interviews, speaking engagements and media coverage:
Dave Vagnoni, Counselor Magazine
Don't Forget to Enjoy the Ride! |
| Books - eBooks - Special Reports |
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Thank you very much for reading this newsletter! If you have any questions, you are  welcome to contact us anytime.
Your continued support is appreciated,
-Stephanie |
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