Make sure the websites where you advertise allow for vendor reviews and then get your brides to post reviews. Many websites (including PerfectWeddingGuide.com) will give you accolade badges to promote your positive reviews on your own website - giving you higher rankings AND credibility. 

Google is now considering the number of a business's Facebook fans when determining top placement.  Why?  Along with user reviews, Google wants to make sure that it's placing the best of the best in its number one and two spots.  A high number of Facebook "likes" tells Google that you are a sound business with a solid customer base. Facebook can also be one of the top referring websites to your own business website!  So you may ask, "But, if they are already fans, isn't it because they've already been to my website?" Not necessarily. Like Google, Facebook has a Search bar - advertise OFF Facebook that you have a Facebook Fanpage with your Facebook URL (ex: facebook.com/PerfectWeddingGuideNC) so brides can find your company and "Like" your business. At Perfect Wedding Guide, our new website profiles now include your Facebook and Twitter integration so you can get more Facebook Fans and Twitter followers from your own PWG profile page.

Make sure your print ads, business cards and all other offline marketing mentions your Facebook url. And, more importantly, update your fans. Let your fans know where you're going to be this weekend, take a picture of a wedding you are working and put it on your facebook fan page from your iphone - it takes literally seconds to do and it shows brides that you are "busy and in demand." This gives you a ton of credibility and can make a HUGE impact on your business - it takes seconds to do and it's free.

Brides and Google also love to collect information - in this current marketing environment content is the new buzz word. If you advertise on a company's website, such as PerfectWeddingGuide.com, be sure to take advantage of their features such as company description and photo galleries. Be sure in your description to use YOUR company name every 100 words (good "Google Food"), use your business name in your company photo descriptions (also good "Google Food") Google likes to see this for relevancy and brides - well, they just like to see them.  Make sure you are optimizing every opportunity that wedding websites allow you.

If you advertise on wedding websites, be sure to supply them with new photos and company descriptions on a regular basis. For Perfect Wedding Guide's website, our vendors are their own admin. Updating your own website week to week might be tough - we're not all our own website designer. But you CAN update most of your company online profiles on other websites and it's just as helpful - if not more so. Like anything, out of site = out of mind.  If a bride sees that you aren't updating your website, Facebook fan page, blogs or website profiles, she may think you've gone out of business. For Google, they will see your business as "stale" which is a BIG red flag in Search Engine Optimization.  

All of these items shouldn't take more than 10 minutes a week at most to implement. What are you doing NOW that you can't find 10 minutes to take these actions. Optimizing your online opportunities can make a HUGE impact on your company.

Marriott Crabtree Valley 

Raleigh

Raleigh

11am-1:15pm