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| Greetings! | |
It's hard to believe that September is here and summer is coming to an end. We are looking forward to a busy Fall around here - a new issue will arrive, 2 PWG bridal shows will take place and we'll host 6 Guild luncheons! Our office will be closed Monday in observance of Labor Day. Learn more about the holiday here. We hope you have a great weekend!
At Perfect Wedding Guide, we make an effort to update you bi-weekly on industry news and opportunities to grow your business revenue. If you would like to stay updated, please read on. And, feel free to forward these newsletters to other wedding professionals who you think may want updates as well. They can join our newsletter mailings at the bottom of this email. If there is ever anything we at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime.
Gail Galloway
Publisher
 Join us on Facebook, where you can connect with brides and wedding pros. Click here to become a fan. |
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Optimize Your Investments
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If you're in the most visible place you can be and your web site and marketing efforts are top-notch, you'll be able to grow your market share over time. If you're online profiles are not optimized or your web site is not up-to-date with professional images and more, you must look inward to make the necessary changes to gain a greater response from your marketing.
Here we will explore five principles of good web design.
~Good navigability
~Use of consistent branding throughout
~Good use of images
~Use video wisely
~Strong typography
When is the last time you looked objectively at your web site? Or, asked someone else to? Print advertising's purpose is to drive traffic to your web site. Your web site is your store front. When your advertising drives brides to your site, are you optimized to ensure she's actually contacting you?
Speaking of optimization, it's incredible to see so many people worried about their SEO (search engine optimization), but spend little to no time worrying about optimizing their online listings. If you're listed on a site like Perfect Wedding Guide and it's worth its salt, you should be able to provision that web listing yourself. You should be able to go in and add photos, text, and more. You should be able to send brides in to review you. But, it amazes me how few people take the time to go in regularly and optimize their online capabilities. If you have an online listing anywhere on the web - go to it now. Be sure it's up-to-date and using recent information. If it allows reviews, get reviewed! If you can add images, deals, FAQ's, Facebook and more - add it!
PWG customers can log in here http://www.perfectweddingguide.com/dashboard/
Make time to make your investment work for you.
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Technology
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Catersource Magazine
You have a smartphone and a tablet, now how do you use them?
Technology often gets ahead of our ability to take full advantage of it. Smartphones have been around for a few years, tablets for about a year, but most of us are still learning just how much we can do with them. Calendar, yes. Contact list, yes. Collection of photos, music, games, books ... all of those are easy to use, but there are so many more things you can do with your smartphone or tablet (or both). There are apps that can help you make sales, track ideas, communicate with staff, design an event. Some are specifically designed for doing business; some are basic apps that can be used in ways that make sense for the catering industry.
"I think we're up to half a million apps by now," says Gary Campbell of the Zilli Hospitality Group in Milwaukee. He looks for apps that can be useful for Zilli Hospitality on the Apple platform. Campbell is a strong Apple advocate because, he says, security is stronger on Apple, standardization across the devices works well and there are so many people using Apple iPhones and iPads that there are multiple reviews of apps. But many of the apps that Campbell has discovered on Apple also have versions on other platforms, like Android or Blackberry. With a quick search, you also can find similar apps that do the same thing on other platforms.
To see Campbell's list of useful Apps, click here.
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Fall Bridal Shows
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We deliver Pre-qualified Brides
We know how important face time is with brides. We deliver pre-qualified brides, consistent traffic flow and exciting giveaways. These shows give your business the opportunity to showcase your services and expertise to a qualified audience.
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Jerry Dillard Photography
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The show was was better than we expected. There was a great collection of professionals there. The layout, traffic flow and turnout was A+, across the board. Gail & Jaime were wonderful. ~ Q.M., Moses T's Home Cooking
The bridal show was so fun to meet vendors. I liked it and booked some vendors. Love it!. ~ S. Thomas, Bride
Be a part of the PWG Triad & Triangle Bridal Shows!
Sunday, September 25
Embassy Suites RDU | Brier Creek
1:00pm-4:00pm
Raleigh, NC
Sunday, November 6
The Empire & Regency Ballrooms
1:00pm-4:30pm
Greensboro, NC
Sunday, April 1, 2012
Marriott Crabtree Valley
1:00pm-4:30pm
Raleigh, NC
Learn more and get a contract for the Fall Shows
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Jerry Dillard Photography
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| Wedding Industry News |
WinMock introduces the opening of their second special events venue. Renovation has begun on the Granary at WinMock--a small granary barn-- that will be tranformed into a second event space on the property. The space is expected to be ready this winter. For more information and to see photos, visit blog.winmock.com. 9/1/11
The Palladium Event Center at Burlington Outlet Village (1272 Plaza Drive) will hold a ribbon cutting September 14th at 3pm.
If you have something exciting going on and you want the wedding industry to know about it here and on http://www.pwgnc.com/accolades.html, email jaime@pwg.com.
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| Kind Words | |
Had a great time at the luncheon today. Met some new people and really enjoyed the presentation. Thanks.
Laura Bender
Your Wedding Wish Tree
That looks Awesome!!! (regarding Wedding Spotlight for the Fall issue)
Deidra Williams
Emerald Event Center
Very Nice! Thank you!! (regarding Wedding Spotlight for the Fall issue)
Billy Ezzell, Jr.
Complete Music & Video
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PWG Advertiser Birthdays
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9/2
Wayne Pecinich
CSM Video Productions
9/5
Natasha Wayne
Natasha F. Wayne Events
9/8
Bob Henderson
Henderson Photography
9/12
Phyllis Craddock
The Penn House
9/12
Judy Yarbrough
The Penn House
9/16
Paula Pile
Paula Pile Psychological Counseling
9/24
William Beasley
American DJ Association, RDU Chapter
9/27
Gene Dolan
Culinary Visions Catering
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Calendar
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September 14, 2011
Triad Professional Wedding Guild Luncheon
Fleming's Prime Steakhouse & Winebar, Greensboro
11am-1:15pm
PWG Guild Luncheons
September 25, 2011
Perfect Wedding Guide Bridal Show
Embassy Suites RDU, Brier Creek, Raleigh
1pm-4pm
September 28, 2011
Triangle Professional Wedding Guild Luncheon
Royal Banquet & Conference Center, Raleigh
11am-1:15pm
PWG Guild Luncheons
November 6, 2011
Perfect Wedding Guide Bridal Show
The Empire Ballrooms, Greensboro
1pm-4:30pm
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