News: Google Plus, Wedding Facts, Anniversary Special

November 2010 #1

In This Issue

Google Plus for Wedding Vendors

Wedding Facts

20th Anniversary Special

Quick Links

Guild Luncheons
Bridal Shows
Calendar of Events
Event Photos
Accolades & Announcements

Dear (Contact First Name),

At Perfect Wedding Guide, we make an effort to update you bi-weekly on industry news and opportunities to grow your business revenue. If you would like to stay updated, please read on. And, feel free to forward these newsletters to other wedding professionals who you think may want updates as well. They can join our newsletter mailings at the bottom of this email. If there is ever anything we at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime.

We would like to welcome the following new advertisers to the next issue of the Perfect Wedding Guide! Don't forget, you can still take advantage of the 20% off special through August 31st.

American DJ Association
Bennett's Baskets and Bows

Bruce's Tuxedo

Central Floral Gardens

Covered in Style

Doubletree Hotel Greensboro

Fairfield Inn and Suites by Marriott, Greensboro

Flowers On Greenoak

Holiday Inn Crabtree

J. Butlers Bar and Grille

Natasha F. Wayne Events

O'Connor Blossom Shop

Pretty Petals Forever Yours

The Royal House Catering and Banquet Facility

Simply Southern Photography

Successful Life Event Center

Thirty One Gifts - Melody Scavo

Your Wedding Wish Tree

All the best,
Gail Galloway
Publisher

Join us on Facebook, where you can connect with brides and wedding pros. Click here to follow us.

Thoughts on Google Plus for the Wedding Industry

From Think Splendid®, the blog of Splendid Communications, a digital marketing agency focused on the wedding industry.
google-plus-icon-171x170

After playing with Google's new social media platform, Google Plus, for a bit, here are some initial thoughts:

Google Plus has the potential to be a game-changer but it's not there yet. Everyone thought that Froogle was going to change online shopping forever, but it didn't. Yet, people moved their email from AOL to Hotmail to Gmail, so Facebook being big isn't enough of a reason to deter people from switching social networks. MySpace was also huge and everyone claimed the masses wouldn't move to Facebook, yet they did. Currently, Google Plus reminds me of Facebook circa 2006 -- it's clean, it's peaceable, it's private. Whether or not it stays that way remains to be seen.

Read more: http://www.thinksplendid.com/2011/07/thoughts-on-google-plus.html

Using the Features on Google Plus: http://www.thinksplendid.com/2011/07/using-features-on-google-plus.html

Here Are the Facts

Do you know how brides are finding their vendors?

86% Family & Friends

84% Internet

57% Bridal Magazines & Publications

36% Bridal Shows/Events

15% Planner/Consultant

*The Wedding Report 2010*

These numbers don't add up to 100% because now, more than ever, brides are using MULTIPLE resources to plan their wedding. The more of those resources you can tap into, the more business you will book. It's that easy! Here's how to make it all work for you...

step 1: Create an operating budget for your company.

step 2: Determine your advertising budget.

step 3: Collect data and information and look for the advertising and marketing companies that can give you the greatest exposure at a reasonable rate.

step 4: Create a marketing plan based on your research.

step 5: Optimize every angle of that plan.

step 6: Let your marketing plan work for you and when done well, watch your revenue go up

Across the country, PWG connects more brides to businesses with the nation's #1 local resource for brides. PWG is always setting the bar locally with the latest trends through national research and education.

We're not asking you to only choose Perfect Wedding Guide for your advertising, but given our reach and all that we do to connect brides to businesses, shouldn't it be part of your marketing plan?

For more information on advertising in the nation's #1 local resource for brides, contact gail@pwg.com.

You have until August 31st to enjoy a 20% savings on any advertising package you sign up for (new customers only).

Fall Bridal Shows

Qualified Brides. Elegant Venues. Great Results.

The Triad & Triangle's Most Intimate & Elegant Bridal Shows

On behalf of my mother and I, we would like to thank you for making our first bridal show one of the most memorable experiences. We had a wonderful time and enjoyed meeting all of the brides and grooms who plan to marry very soon. ~ T.P., Refine Designs LLC
First bridal show and I loved it. The inspiration showcase was amazing!

J. Vera, Bride

Be a part of the PWG Triad & Triangle Bridal Shows!

Sunday, September 25

Embassy Suites RDU | Brier Creek

1:00pm-4:00pm

Raleigh, NC

Sunday, November 6

The Empire & Regency Ballrooms

1:00pm-4:30pm

Greensboro, NC