In celebration of our birthday, we would like to extend a  20% savings

to you on any advertising package you sign up for June 22 - July 31 (new customers only).

For more information on how you can join us in our celebration, contact Gail or call 336.676.9631.

If you are looking to make changes to your current ad and/or looking to get started with your advertising, the deadline for the Fall Perfect Wedding Guide is July 25.

 

 

Since August 2009, vendor reviews have been an important fixture of the PWG website. The vendor reviews give the bride-to-be access to insightful user feedback from her peers. Reviews provide an opportunity for advertisers to promote their business through a trusted avenue. The rise and significance of referral-based marketing via social media further highlights this growing trend.

 

The article "6 Reasons to Not Fear Negative Reviews" is an excellent read; it gives some very practical points about why negative reviews are important when building a creditable brand.   

 

No matter how dedicated you are to customer service, sometimes bad reviews happen. At Perfect Wedding Guide, we will monitor all comments and delete those reviews containing any unlawful or objectionable content (words, language or content that is or may be considered unlawful, defamatory, libelous, abusive, racially or sexually offensive or obscene). Advertisers can always submit a rebuttal response to explain their side of the story if pertinent details have been omitted from the review.

 

However, if you do receive an unflattering review about your business or service, there are ways to recover. Here are a few tips and suggestions on how to handle a bad review*:

 

1. Reply Positively: Be proactive by contacting the client who wrote the review. Ask if there is anything you can do to solve the problem. When discussing your ideas, remember to stay calm. If you appear respectful and polite to the person who is complaining, the client may be moved to write a new, more positive review.

 

2. Document Everything: Keep a record of all communication with the client. Even if you cannot come to an agreement on the issue, you will at least have proof of your efforts in resolving the matter.

 

3. Highlight the Good: Ask happy customers to write positive reviews or comment on your services to stack up in your favor. This will help move the bad review further down in the ranking and offer a more balanced view of your company. Keep in mind that when soliciting reviews, you should never write your own review. If discovered it would be disastrous to your reputation.

 

When working with customers, always remember to go above and beyond. Treat every single customer you have as though they are your only customer. Handle all communications with respect and make sure that you are doing everything in your power to keep them happy. In turn, your company's positive review will speak for itself.

 

*Sources:

Managing Bad Online Reviews without Legal Action (www.employersjobs.com)

The Right Way to Handle Bad Online Reviews (www.all-seo.com).

 

Brides LOVE gorgeous photos - but finding the time to get,sort, credit and arrange photos of your gorgeous work is a challenge, right?  Not if you know about Two Bright Lights - an online resource that pairs photographers with the vendors they work with - making it simple (and productive!) for each to promote the other, elevating your marketing to a whole new level!  So Wedding pros, you can submit real weddings, eShoots, and other wedding-related photo content to our blog via TBL.  It will make having quality photos for your online listing ready to go a breeze. We are also still accepting images for our national blog and for use on local print pieces at jaime@pwg.com.  We look forward to seeing your submissions.

 

  

Sunday, July 17

NC A&T Alumni Event Center  

Greensboro, NC

Learn more and get a contract for the Summer Show  

 

Sunday, September 25 

Embassy Suites RDU | Brier Creek 

Raleigh, NC 

 

Sunday, November 6

The Empire Ballrooms

Greensboro, NC
Learn more and get a contract for the Fall Shows  

Simply Southern Photography

First come, first serve. Limited booths available in each category - some sold out. Contract and first payment must be submitted to secure your booth.

Amanda Harris is seeking employment in the Triad. She has experience in the administrative field, non-profit fundraising field, meeting planning field, and if needed, she is open to a career path change. See resume. 

Scully Travel of High Point was awarded at the 2011 Business Leader's TOP 300 Small Businesses of the South & Triad Dinner in Winston-Salem, NC. They received #15 in the Triad and #177 in The South. Congratulations!  

 

If you have something exciting going on and you want the wedding industry to know about it here and on http://www.pwgnc.com/accolades.html, email jaime@pwg.com.   

I had a great time at my first luncheon last month and am excited to attend this month's event.
Jamie Southern
Southern Celebrations

The luncheon today was fabulous. I have enjoyed the two luncheons I have attended tremendously.
Melody Scavo
Thirty-One
 
I had a great time at the luncheon today! Good to see some friends and meet some new friends!
Laura Bender
Your Wedding Wish Tree [as seen on facebook]

I love these luncheons as they are like mini reunions every month.
Pasha Davis
Bridal Flavors [as seen on facebook]