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| Greetings! | |
At Perfect Wedding Guide, we make an effort to update you bi-weekly on industry news and opportunities to grow your business revenue. If you would like to stay updated, please read on. And, feel free to forward these newsletters to other wedding professionals who you think may want updates as well. They can join our newsletter mailings at the bottom of this email. If there is ever anything we at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime.
The new Summer PWG has arrived! You can view it online here. If you would like to be added to our list of over 280 distribution locations contact Jaime@pwg.com.
Gail Galloway Publisher |
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Never Give Up |
by Angel Guerrero, A.S. Web Pros
What does a 10 year old boy and throwing out garbage have to do with your success in the wedding industry? Let me answer that question with a story. Once upon a time there was a knock at my door. I answered it. To my surprise there in front of me was a young boy about the age of 10. He was 4 feet tall, had long blond hair to his shoulders, wore an old tee shirt and over sized jean shorts and had a southern accent. He asked me "Can I take out your garbage for $1.00 per bag?" I replied "Son, why on earth do you want to take out my garbage on this hot day for a dollar?" He had a goal of buying a video game accessory.
I look at this event as a microcosm of the attitude and choices that we make every day in our life.
First we look at the circumstances that faced this young boy. What would you do? This boy at the age of 10 could not get a conventional job so he most likely went to the source of his income, mom or dad. They looked at him and said, "NO, you cannot have the money for the video game thing!" At this point I submit to you that the boy could have only responded in one of two ways. He could have whined, complained or thrown a tantrum about it. Or, he might have given up on the whole idea. Just totally forgot his dream about having the video game part. Too often we have been told, "You can't do this", "It's too hard", "Don't disappoint yourself" or "That's a dumb idea". We give up after hearing the nay-sayers only to later in life complain about how we wish things were or what if I would have or could have done it. We put aside our dreams and aspirations because we let someone else decide out destiny.

Secondly, the boy came up with a plan that would require him to take many risks! He had to endure going door to door on hot summer days, alone, face adults, rejections, ask total strangers for money, getting permission and dealing with garbage. Sound familiar? This boy could have just tried. I submit to you the boy did not just try he just did it! Let me ask a question. Have you ever tried to go to the bathroom? No, you just did it. Sounds funny but it is all too true. I believe when you use the word try you really are using a 4 letter word. The word try conveys a message, lack of commitment, procrastination, hesitation, louche behavior or constipation. I say replace that word with "I can" or "I will" and now you see confidence, commitment, trustworthiness and a doer! In the words of the great Jedi Master from the movie Star Wars, Yoda said "There is not Try, just do or do not!"
The story does not end here. I had to give a response to the boy's question. I had to tell him that I did not have any garbage this day. He looked at me square in the eye and said, "What time can I stop by tomorrow to throw out your garbage?" Sure enough the next day he showed up at my door at the designated time and I had the garbage in one hand and the dollar in the other. Is this not a perfect example of determination and persistence?
What would you do? What have you done lately? What are you going to do? Whether you own a wedding business or work for someone else you do not have to listen to the nay-sayers. Do not drop your dreams. You are meant to be successful. Plan and execute your future despite the adversities ahead! Be determined and persistent in your journey because you deserve nothing but the best! My favorite short quote from Winston Churchill is "Never, never, never give up!"
Angel is an award winning business owner of A.S. Web Pros being recognized as a Mover and Shaker by Business Leader Magazine in 2009. He has served for several years as an Advisory Council member for the Salvation Army Boys and Girls Clubs of Greensboro as well as in various leadership roles with the Guildford Merchant Association. Angel is a professional speaker and state champion with Toastmasters International.
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Online Changes Just For You | We're giving you MORE to OPTIMIZE your ONLINE LISTING!

Take a look at your online profile. Do you have a: Bronze Listing? - You can put up more photos on your profile now
Silver Listing? - You can upload more photos on your profile
- Add Facebook/Twitter pages
Gold Listing? - You can upload more photos on your profile
- Add Facebook/Twitter pages
- Add Deals, Discounts and Specials
- Add Frequently Asked Questions
Platinum or Premium Listing? - You can upload more photos to your profile
- Add videos on your profile
- Add Facebook/Twitter paged
- Add Deals, Discounts and Specials
- Add Frequently Asked Questions
Don't know what type of listing you have or need help? Contact Jaime. Be sure to optimize your online profile to maximize your results!
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Our Redesigned Wedding Blog - Head Over Heels! |
It's what brides want, the way they want it. When it comes to wedding planning inspiration, Perfect Wedding Guide is there for brides round-the-clock! 
As part of a number of web updates that have taken place at PerfectWeddingGuide.comduring the company's 20th Year Anniversary, our latest includes a redesign of the wedding blog and a new name - Head Over Heels, Inspiration + Ideas from Perfect Wedding Guide. And to kick-off the blog re-launch, this summer Head Over Heels will hold a giveaway for brides-to-be! To view Head Over Heels, visit HeadOverHeelsWeddingBlog.com. |
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What is spammy content and how does it hurt deliverability?
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Question and Answer session with David Fowler, Director of email strategy, deliverability and privacy compliance for Lyris. Question: I keep hearing advice to avoid "spammy content" in my email messages to avoid getting filtered to the junk folder or blocked. What is spammy content? Answer: Spam is any email sent without the recipient's express permission, especially one with irrelevant content. "Spammy content" refers to any content that is typically found in actual spam, such as hyped-up, overblown language promoting get-rich-quick schemes, phony luxury goods, and diet or pharmaceutical miracle cures. Q. How does spammy content hurt my email deliverability? A. Even a solid permission-based email campaign can get blocked or filtered if it contains too many spammy-looking words or phrases, or uses nonstandard punctuation or formatting. Blocking and filtering reduce your email deliverability and can hurt your sender reputation, which is the standard many email services use to decide whether to admit, block or filter your email message. Q. Who decides if my content is too spammy? A. Many corporate email servers and Internet service providers (ISPs) use content filtering to keep spam from clogging servers and aggravating users and customers. The content filters used now are generally more sophisticated than they were just a few years ago, when even "free" in a subject line could have been enough to block a message or route it to the bulk folder. However, if your message contains too many questionable words, phrases or questionable-looking punctuation or formatting, it could still get blocked or filtered. Make sure your emails are getting through; read the full article here.
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| Triad & Triangle's Most Intimate & Elegant Bridal Shows |
Last chance to get your early bird discount for the July Bridal Show
Sunday, July 17
NC A&T Alumni Event Center
Greensboro, NC
Learn more and get a contract for the Summer Show
Early Bird Discount Expires TODAY!
Sunday, September 25
Embassy Suites RDU | Brier Creek
Raleigh, NC
Sunday, November 6
The Empire Ballrooms
Greensboro, NC Learn more and get a contract for the Fall Shows
 | | Wade Alexander Photography |
First come, first serve. Limited booths available in each category - some sold out. Contract and first payment must be submitted to secure your booth.
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| Wedding Industry News |
Simply Southern Photography is searching for a professional, organized individual who is personable and approachable to join their team as a part-time administrative assistant. See the full job details here. The Best Western plus Windsor Suites is holding a Grand Re-Opening & Ribbon Cutting Ceremony with open House tours, light refreshments and live entertainment. The Re-opening will be held on June 23, 2011 from 4:00pm-6:00pm. See the invitation here. The King's Daughters Inn was voted the Best Bed & Breakfast in the Triangle 2011 by the Independent Weekly. Congratulations! PWG office will be closed Friday June 17th. Perfect Wedding Guide websites will be unavailable Saturday, June 25th from 8:00 am - 11:00 am for upgrades. If you have something exciting going on and you want the wedding industry to know about it here and on http://www.pwgnc.com/accolades.html, email jaime@pwg.com.
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| Kind Words | |
The PWG luncheon on May 17th was great! It was very informative but yet personable. Although this meeting was my first one, everyone made me feel so welcomed that I didn't feel like it was my first meeting. I am glad I attended and I look forward to the next one. Kind Regards, Beverly S Smith All Eyes On You
I had a great time yesterday [at the Guild luncheon]. My pleasure on providing the tent. Regards, Mark C. Venable Triad Event Rentals
We had the best time today at the Triad/Triangle Perfect Wedding Guide luncheon!! Leigh Pearce Weddings [facebook]
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Calendar
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June 22, 2011 Triangle Professional Wedding Guild Luncheon Holiday Inn Crabtree, Raleigh 11am-1:15pm PWG Guild Luncheons
July 13, 2011 Triad Professional Wedding Guild Luncheon WinMock at Kinderton, Bermuda Run 11am-1:15pm PWG Guild Luncheons
July 17, 2011
Perfect Wedding Guide Bridal Show
NC A&T Alumni Foundation Event Center, Greensboro
1pm-4pm
September 25, 2011
Perfect Wedding Guide Bridal Show
Embassy Suites RDU, Brier Creek, Raleigh
1pm-4pm
November 6, 2011
Perfect Wedding Guide Bridal Show
The Empire Ballrooms, Greensboro
1pm-4:30pm
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