Most of you by now understand the differences between a Facebook Fan Page and a Facebook Profile Page. As a refresher, here's a quick review of the differences of the two page types below:
A. Facebook profiles are for people. Fan Pages are for businesses.
B. People vs. business: Profiles are intended for people, not businesses. It's actually against the Facebook Terms to use a profile for a business. If the Facebook gods find your profile set up like this, it's possible they may delete the entire profile.
C. SEO: Your Facebook Fan Page can be a part of your Search Engine Optimization strategy. Why is that, you ask? It's because Fan pages are indexed by search engines. Profiles are not. If you're like most business owners, you want as many people as possible to find you online. If you set up a profile in your business name, you're not maximizing your exposure. Sure, your Facebook friends will be able to see your page, but new people won't find you all that easily.
D. Fans vs. Friends: Fan Pages can have an unlimited number of fans. Profiles can only have 5,000 friends. If you're trying to build your business, why limit yourself? It only makes sense to choose the option that allows you to have more people get on your bandwagon.
E. One profile - many Fan Pages: You can have multiple fan pages, but only one personal profile. This is important for people who want to promote different businesses or groups.
PWG advertisers MUST have a FAN PAGE in order to use their Facebook URL on their Perfect Wedding Guide online listing.
If you are interested in converting your Profile Page into a Fan Page for your business please visit
http://www.facebook.com/pages/create.php?migrate and use the Profile to Business Migration Tool to get properly converted.
Did you know you can post/comment/share as your Fan Page?
In Facebook Go to 'Account' (top right)
Click 'Use Facebook as Page.' Choose Page.
Like, comment, etc as your page to build your brand.
When you are finished go back to 'Account' to switch back to your personal account.