When it comes to getting search engines like google to fall in love with your business, it pays to know two things:

• Google LOVES pictures, but Google literally can't 'see them' - it only reads text.
• Google LOVES you for your credibility.  

For a more powerful 'Google Love Story' of your own, follow these simple steps.

1. Feed Google (all search engines, really) pictures it can 'see.'

Every picture you can put on a website is a 'love letter' to google if it has a deliciously flirty name, crafted from the morsels that google craves most - 'keywords' average users are actually typing into their searches.  Try using their 'online dating tool' (aka: search window) to match your picture's content to search engines' cravings.  It's simple - try making different pairings of the word 'wedding' and anything else, and let their 'auto-suggest' tool do the rest.  Like so:

Then, on your website and on any site that displays your pictures, find out how to give each picture its own title. Only when you add a title to an image can any search engine give you credit for it. No image title? No 'Photo Search Love' for your business. Bet you can 'see' the difference in these two picture titles:

• img_4110_1682
• garden wedding reception table decor ideas 

2. Put your name in places google and other search engines care about.

Search engines like to find company names in credible places, especially when they're surrounded by words their customers are using. Do a good job of this, and google rewards you with much higher search rankings. Ah, search love is so sweet!

Google counts businesses mentioned on PerfectWeddingGuide as 'hugely interesting' because our site scores highly for 'longevity' and 'content.' What's more, being 'mentioned' PLUS having an 'outbound link' on our site is doubly 'juicy' to a search engine as it says we've selected you to be 'of interest'. This boosts your overall credibility.

After noting that your business appears on our site, and that we 'link out' to your site, Google proceeds to check the words in closest proximity to your business name. It loves finding the 'magic words' its users are looking for, like 'garden wedding...,' above. You can work wonders for your business' organic search ranking by choosing to feature photos that showcase what your prospects are searching for by adding live text titles to each image (note: words that are saved within JPEG photos are 'dead' and don't count - because Google can't 'see' anything inside your pictures).

Most businesses don't know how easy it is to gain the credibility they deserve with search engines. Your Perfect Wedding Guide Online Profile gives you the opportunity to display multiple photos - impressing local brides AND search engines alike with a savvy one-two punch!


Let us put 'Google Love' to work for you. Each Perfect Wedding Guide Client Profile can include:

• Full contact information
• Website link
• Reviews
• Map
• Request for quote
• Business description
• plus Photo Titles and descriptions  

Let's talk soon so we can start helping YOU tap into the 'Search Engine Love' that's a daily part of our clients' Online Profiles. 

As Digital Media Marches On

How do you re-architect a magazine like Forbes in a digital era? How should a print product relate to a Web site, or tablet apps, or other digital products? How do you approach print design in a digitally obsessed universe?

You do exactly what Perfect Wedding Guide has already done. You redesign your print product to reflect the design, organization, and content of the internet.

• Bringing the Power of the Internet to the Longevity of Print:We reshaped and changed the cover concept to a more clean design.
• We simplified the magazine's overall interior design to reflect the look and feel of the web.
• The content flow has been revamped so brides receive quality content in a more efficient manner.
• We are focusing on local content (like our Spotlight Weddings and Ask The Experts) so our advertisers can form relationships with their audience (brides) in a more meaningful way.
• We designed our products (print and website) to be aesthetically pleasing and accessible through multiple devices with the use of Microsoft Tags. We are the first in our industry to interconnect our advertisers with brides directly on their digital devices. 

If it's good enough for Perfect Wedding Guide and now good enough for Forbes. How about you? Are you prepared to do what it takes to bring your company to the forefront in today's wedding industry and to today's brides?

Contact Gail Galloway at 336-676-9631 or gail@pwg.com, it's that easy. We've done all the hard work for you.

Read the full article about Forbes and their changes here.

Announcing our Fall Bridal Shows! 

Sunday, September 18

Embassy Suites RDU | Brier Creek 

Raleigh, NC 

 

Sunday, November 6

The Empire Ballrooms

Greensboro, NC
Learn more and get a contract for the Fall Shows 

Don't forget about our Spring & Summer Bridal Shows!

 

Sunday, May 15

Benton Convention Center

Winston-Salem, NC

 

Sunday, July 17

NC A&T Alumni Event Center

Greensboro, NC
Learn more and get a contract for the Spring/Summer Shows 

 

Jerry Dillard Photography

First come, first serve. Limited booths available in each category - some sold out. Contract and first payment must be submitted to secure your booth.

What are the 6 basic requirements that you need to follow to avoid being a spammer?

 

1. The email message must not have misleading or falsified header information
2. The message must not have a misleading subject line
3. The message must come from a functioning return email address
4. Senders MUST remove all unsubscribe requests within 10 business days (Must have easy opt-out process that does not require logging into a website)
5. Commercial email must display the physical postal address of the sender
6. Any unsolicited emails must clearly identify that it is an advertising message, and contain a prominent notice that gives the opportunity to decline further emails from you (opt out)

Visit the CAN-SPAM Act Compliance page for more information.

 

 

Cornerstone Gardens Grand Opening. Saturday, April 30 · 9:00am - 7:00pm.  

Diana Gardner-Williams of DianaDigsDirt invites you to her new location to celebrate its grand opening. The event will include an arts and crafts market. Cornerstone Gardens (former location of My Secret Garden), 414 State Street, Greensboro, North Carolina.

 

A Sneak Peek at WinMock at Kinderton - historic barn turned special events center.
You are cordially invited to an exclusive sneak peek inside the newly renovated WinMock at Kinderton in Bermuda Run, NC on Thursday, May 24th.  Visit at your leisure anytime between 3:00pm - 8:00pm for their floating Champagne Celebration and raise a glass to help celebrate a beautiful, new life for this historic icon.  Become a part of history as one of the first to explore the barn's two levels of distinctive event spaces.  For more information, contact Tabatha Renegar at 336.397.2012 or tabatha@winmock.com.   

 

 

If you have something exciting going on and you want the wedding industry to know about it here and on http://www.pwgnc.com/accolades.html, email jaime@pwg.com.