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| Greetings! | |
Happy New Year! We hope everyone had a safe and happy Holiday season and is ready for a prosperous 2011.
We enjoyed a great Triad Guild luncheon at BB&T Ballpark with a behind the scenes tour on Wednesday. Our name was even on the marquee! Randy Moser of AdviCoach gave an inspiring talk on Goals, Dreams and Reality. Don't miss out on these powerful opportunities to grow your business.
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At Perfect Wedding Guide, we make an effort to update you bi-weekly on opportunities to grow your business revenue. If you would like to stay updated, please read on. And, feel free to forward these newsletters to others that you think may want updates as well. They can join our newsletter mailings at the bottom of this email. If there is ever anything we, at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime!
All the best,
Gail Galloway
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How to Generate Positive Online Reviews:
Get Referrals
Ask your passionate customers for a positive review
| by Wendi Caplan-Carroll, Constant Contact Regional Development Director, NY Metro
Any business or organization with a goal of growing larger wants current customers and members to refer their friends. Restaurants love it when customers rave about their food and service on Yelp.  Contractors want customers to tout their work on Angie's List. Retailers are keen on shoppers referring their businesses on Facebook and Twitter. Consultants and other agencies depend on people vouching for their expertise and talent. And nonprofit organizations want people to spread the word about their cause. So how do you get your customers and members talking positively about you?
To start, and this almost goes without saying, you have to offer really fantastic service by giving customers and members your best effort every time. Doing so helps create passionate customers who are more than willing to rave about your products and services to their friends, family, colleagues, and social media circle. In my seminars, I always ask people what they're a fan of and mention my fondness of the grocery store Trader Joe's. Why? I love how I'm treated when I shop there and all that the store has to offer. I rave about Trader Joe's to everyone I talk to.
If you already offer great service, then chances are good they're already raving about you online. Search for mentions of your company, product, or service on various review sites to see what people are saying already about your business. Google and Bing both index posts to major social networks, so they're great starting places that will enable you to see where people might are already be saying.
Read the full article to learn how to nudge your customers to share.
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Are You Being Reviewed?
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 Brides, like all consumers, want to read reviews. When you advertise with Perfect Wedding Guide, part of your attraction with your online listing is the number of times and how well you are reviewed by brides.
If you have no reviews, brides may overlook you! Call on current brides and past brides to go onto your profile and review your services today! Get competitive and let brides know that you're a reputable business!
Go to http://the-triad.perfectweddingguide.com or http://raleigh-durham.perfectweddingguide.com and check out your listing today.
Contact Jaime@pwg.com for more info.
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Be A Social Media Master
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Over the past month WedLock Magazine has been working with three wedding pros
and their Websites to participate in Perfect Wedding Guide's Vendorversity,
a six-week wedding marketing boot camp with each session documented on video.
Visit PerfectWeddingGuide.com to watch this week's session on social media tips and view past tutorial sessions to get expert advice on how to revamp your wedding marketing efforts!
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Triad & Triangle's Most Intimate & Elegant Bridal Shows
| Are you looking to put yourself face to face with brides in 2011?
Sunday, April 3, 2011
Marriott Crabtree Valley
Raleigh, NC
 | | Jerry Dillard Photography |
For as little as $85 a month you can receive a complete marketing campaign including print & online advertising plus
1 bridal show!
Join the show that will put you in front of brides who got engaged over the three busiest engagement periods...Christmas, New Year's & Valentine's Day!
Click here for your bridal show contract
Contact raleigh@pwg.com or 336-676-9631 for package information
First come, first serve. Limited booths available in each category. Photography sold out. Contract and first payment must be submitted to secure your booth
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| Kind Words | Thank you so much - it was so rewarding to have such an enthusiastic and professional response from you and Jaime. I hope that every stop is half as accommodating and high quality as the Greensboro stop was. I look forward to seeing you again soon!
Best regards,
Shayna, Life in Weddings Bridal Show Tour
Hello Gail,
What a pleasure to finally meet you! The luncheon meeting was excellent. The speaker was great. I learned so much my head was swimming. I thanked Sarah for inviting me. Yes, I will definitely encourage others in my ministry and in the wedding services to contact you and participate in the guild. Thank you so much for your hard work - you have created a wonderful service for our profession.
Wishing many blessings upon thee,
Mac, A Wedding In-Home Garden, Durham
Thanks again for the wonderful program that you offer to the Wedding professionals in the Triangle Area. It is your vision and determination that is making this all possible.
Gladwin, La Tropicale Catering, Durham
The Wedding Guild has provided the perfect opportunity to develop and strengthen relationships to ensure the perfect wedding experience. I have been impressed with the energy level, referral base, and extent of support each member contributes. This organization produces results!
Chris, Ashford Suites Hotel, Greensboro
I had a fabulous time at the last luncheon. It was a great opportunity to meet new wedding professionals as well as to get to know others better. Improving industry relationships is key and PWG helps you do that. I will definitely be attending more luncheons. Thank you PWG!
Babette, Panache Event Planning
Dear Gail,
I had a fantastic time meeting the other wedding vendors yesterday. Thank you for all your work as a hostess and for making the event such a success.
Katie, Katie Wall Art, Greensboro
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| Calendar |
January 26, 2011
Triangle Professional Wedding Guild Luncheon Holiday Inn RDU, Morrisville 11am-1:15pm PWG Guild LuncheonsFebruary 2, 2011
Triad Professional Wedding Guild Luncheon
Bibs Downtown, Winston Salem 11am-1:15pm PWG Guild LuncheonsApril 3, 2011Perfect Wedding Guide Bridal ShowMarriott Crabtree Valley, Raleigh1pm-4pmVendor Contract
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January Advertiser Birthdays
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 1/8 Lenore BittleA'Faires Banquets & Events Venue 1/10 Bonita FlemingGreensboro Convention & Visitors Bureau
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| Wedding Industry News |
Jonathan McCardell of McCardell Photography was interviewed on Fox 8 to discuss his time spent photographing Elizabeth Edwards. Bella Wedding & Event Planning presents the Wedding Galeria by Bella. The Ultimate Wedding resource opened last month at 2925-C Battleground Ave in Greensboro. The Wedding Galleria is FREE to brides and is a storefront where brides can find all of their vendors in one place. The Galleria can be used to set appointments with vendors, enjoy a cake tasting and view vendor portfolios, and preview vendor specials and trunk shows. For more information visit bellaweddinggalleria.com.
If you have something exciting going on and you want the wedding industry to know about it here and on http://www.pwgnc.com/accolades.html, email jaime@pwg.com
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