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| Greetings! | |
It's hard to believe December is already here. We hope you had a wonderful Thanksgiving and are looking forward to the holiday season! We have been busy converting ads for our new issue and are excited to see it arrive in January.
At Perfect Wedding Guide, we make an effort to update you bi-weekly on opportunities to grow your business revenue. If you would like to stay updated, please read on. And, feel free to forward these newsletters to others that you think may want updates as well. They can join our newsletter mailings at the bottom of this email. If there is ever anything we, at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime!
All the best,
Gail Galloway Publisher
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| Wedding Vendor Etiquette 101 | A wedding professional's ability to get along with other wedding professionals can make the difference between additional revenue and additional losses when it comes to booking future events. How? When people enjoy working with you, when you make their lives easier and better, they will want to work with you again and again and again. Therefore, they'll want to send you business, and when they send you business, you earn more revenue. If you are difficult to work with, those other wedding professionals may go to networking events, bridal shows and other gatherings where wedding professionals congregate and they may share their unpleasant experiences while working with you. The rumor mill begins, stories are spread, and before you know it, your poor performance or behavior will be the stuff of legend! It spreads faster than wildfires. Again, it's the difference between revenue gain and loss.
Now, I realize that many of us know how to act, what to say and how to behave at weddings. Some of us may be aloof and not realize that what we're doing is affecting others; and finally there are others that simply couldn't care less because the world revolves around them. Nonetheless, I've had suggestions from vendors, so here's the Top 10 Rules of Wedding Professional Etiquette:
- Don't be late. When you're late you leave other wedding professionals and perhaps the bride and/or her family waiting on you. It's inconsiderate and rude and even if you have a good excuse, it's really not excusable for others to have to wait on you. Always plan ahead and get to your destination well in advance of your start time.
- Don't make others late. Every wedding professional should know:
A. When pictures are scheduled to start so that flowers are pinned and set, hair and makeup is done, etc. When your part isn't finished in time, you're delaying others from doing their jobs adequately. B. When dinner is scheduled to be served. When photographers and/or videographers have to get 5 more shots and they make the brides and grooms late to their reception, the caterer has to figure out how to keep dinner fresh and ready to serve. It puts a strain on their ability to serve properly. C. When special events are scheduled to take place. Don't ever be the reason an opportunity is lost because you weren't informed of what was going on. - Don't step in front of the photographer or videographer's equipment. The moment you walk in front of their camera lens is the moment they lose a shot. Always be aware of where your photographers and videographers are so that you can stay out of their images.
- Don't ignore the schedule! Wedding planners make schedules for a reason and they do everything in their power to keep a wedding on schedule. When the wedding day is more about you and your needs than what the bride and groom have communicated about their needs, you can be assured that the wedding planner will not only NOT refer you, but she will encourage any of her future brides that have hired you to look to another vendor.
- Don't ignore the struggling vendor. When you see a florist or a cake baker struggling to get through the door or find something they need, if you have a moment, take that moment to help them out. Many wedding professionals carry a full load of equipment or products. Lend a hand when you can.
- Don't make changes to the plan without consulting all the vendors. If you need more time to take photographs or if you need to move the cake table to another location, communicate with all the interested parties. If you take it on yourself to move or change something because no one matters but you, you run the risk of ruining another part of the event.
- Don't leave until someone has let you go. If you set up lighting, florals, cake, linens, etc., check with the planner, the bride, the catering staff, or someone to make sure everything looks good. When you run in and set something up and then run out, you may find that you've left someone in the lurch with how you've set something. Always get the "ok" that your products are what was expected before you dart out the door.
- Don't forget to communicate before the event. Before the wedding day, take a moment to reach out to the planner, the venue contact, and all the major players in the wedding. Make sure you're clear on what is being expected of you. And, DON'T ignore vendors leading up to the day. If they call you to go over things, don't put them off. Return their calls and be thorough with them.
- Don't drink or get drunk. Nothing spreads through the rumor mill like a vendor that drinks or got drunk at a wedding. Go out after the wedding, but do not drink at the reception.
- Don't be rude. A wedding day or event is not about you. Your company is one of five to twenty players in the game. The DJ is not more important than the photography. The flowers are not more important than the cake. The videographer is not more important than the limo. All of you come together to make one great event. When one vendor is rude or self-indulgent and does not play as a team player, it throws everyone else's game off. Be kind and work together for the best results.
I have two Do's, though there are hundreds:
- Do listen to the people you're working with. If you're a DJ and multiple people tell you to turn down the music...listen to them. When you don't, you're just irritating the people you're trying to entertain and you end up doing more harm than good. When people complain that it's too loud, it's because it is! If people tell you the flowers aren't right or the cake is lopsided or your equipment is in the way, it's because it is. They're not making it up! If you fix it, you look gracious and chances are it won't be a problem for the masses. If it's wrong with one person, it will be wrong with others. Fix it before it's a bigger problem!
- Do send thank you notes/emails. You should always thank the people you worked with at an event. It's a great way to follow up and provide them with specific feedback from the event.
It's not hard to get along with people. Will the occasional person agitate you? Sure. Can they be rude? Absolutely. I recently read a quote that I love: "It's not whether you make it through the storm; it's how you dance in the rain." When vendors behave badly, rise above it and learn how to handle the situation with dignity and respect. You'll come out better on the other side.
For vendors that don't like to play by the rules and think that they command the stage at any event, reconsider your position and your way of thinking. It's NEVER all about you. Actually, if you continue to act in this manner, it may be all about you. It will be all about how you negatively affected an event, made a bride cry, forced the photographer to miss the sunset shot, or how you consumed alcohol and upset the bride on her wedding day. It will be all about you and how no one wants to work with you. It will be all about you...until it's not.
If you have etiquette advice or would like to share something that bothers you at weddings, email it to Jaime@pwg.com. Please let us know if you would like to keep your contribution anonymous and we will include all of your submissions in the next newsletter!
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PWG's Vendorversity | What are the first steps for a successful website?
Out of the almost 500 sites that were submitted, WedLock Magazine has chosen three wedding professional Websites to participate in Perfect Wedding Guide's Vendorversity! These three sites are receiving free makeovers, and we're sharing the expert insights with you to help drive more traffic to your site and see more results from that traffic.

The second and third set of tutorials are waiting for you. Click the screen of your choice, then click the small gray box on the lower right to expand your screen (and 'Esc' to return to small version with play/pause/volume controls). Each tutorial runs approximately 15 minutes. If you've never looked behind your website, or if it's been a while since you tracked Google's preferences, you'll benefit from this easy-to-follow wedding website primer.
Click here to see the latest video sessions!
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Have You Received Your Guides?
| The Fall/Winter Issue of Perfect Wedding Guide is on the streets and if you are a distributor you should have received your copies.
If you have not received them, please let us know.
Call 336-676-9631 or email Jaime@pwg.com |
Welcome New Advertisers!
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A'Faires Banquets & Events Venue Amy's Cakes & Candies Bonamanzee Delightfully Different Ceremonies E'magine Weddings & Events Flowers by Anthony Infinite Bliss Events Iron Hen Catering Maria's Catering Rev. Dr Susan Kennedy Rigsbee Hall Southern Gold Leaf Cakes |
| Kind Words | |
Gail this thing with smart phone is so very cool. Maria, Maria's Gourmet Catering
Just got back from a networking luncheon with the PWG. Gail always does a fabulous job. The food was great! The desserts were amazing! Met so many new friends and caught up with some new (old) friends! If you are in the wedding industry you must attend at least one lunch in 2011!
You ladies also do amazing work in putting together the shows but you also take so many extra measures to make sure your vendors are prepared and that they get the most out of the event. Thanks again for the experience and I am already preparing for my next one! Veronica, Southern Gold Leaf Cakes via Facebook
I send emails out to any potential vendors and let them know how wonderful and useful we have felt the luncheons have been for us, especially for vendors just getting in to the wedding industry. Thanks for all you do! April, K2Productions
I want to thank you for allowing me to be a part of your wedding show. It was my first show with you and I absolutely enjoyed it. I'm kicking myself because I did not start when you first brought it to my attention. Fred, Freddie B's Entertainment
I love the look of the new Guide Lenore, A'Faire's Events
I wanted to thak you for all you do to promote businesses. Marcella, Artist's Way Creations |
| Calendar |
January 5, 2011 Triad Professional Wedding Guild Luncheon BB&T Ballpark, Winston Salem 11am-1:15pm PWG Guild Luncheons January 26, 2011 Triangle Professional Wedding Guild Luncheon Holiday Inn RDU, Morrisville 11am-1:15pm PWG Guild LuncheonsApril 3, 2011Perfect Wedding Guide Bridal ShowMarriott Crabtree Valley, Raleigh1pm-4pmVendor Contract
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| December Advertiser Birthdays | |
12/4 Dee Mittman Clarion Hotel
12/21 Teresa Martin Sykola Mary Kay
12/28 Patti Pake Travel Experts
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| Wedding Industry News | Congratulations to Linda Gunter with The Mill House at Richland Creek for becoming a licensed Bed & Breakfast! The official ribbon cutting was hosted this morning. 12/3
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