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| Greetings! | Have you heard all the great things going on in the Wedding Industry? At Perfect Wedding Guide we make an effort to update you on all the GREAT things going on! If you would like to stay updated, please read on. And, feel free to forward these newsletters to others that you think may want updates as well. They can join our newsletter mailings at the bottom of this email. If there is ever anything we, at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime!
All the best,
Gail Galloway
Publisher
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| Bridal Show Recap |
The Perfect Wedding Guide Bridal Show at The Empire & Regency Ballrooms was a great success!We had high attendance with 289 brides! 700+ people attended the show to see 60 vendor booths.
Congratulations toPWG Vendor's Choice Award WinnerPainted Plate Catering & Banquet Hall - Kathryn MillerHonorable MentionsBloemenbinder The Flower Maker - Debbie Efird & Denny CroweCreate A Cake Catering at the Emerald Event Center- Roberta Pearson-----------------------
Free Bridal Show Booth Winner!
Pamela Willoughby of Cherish The Day Event Planner
Her name was randomly drawn from the posts made to our facebook page announcing the show. Congratulations! See all show photos here: Part 1 & Part 2 |
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Communication is Key | |
10 Tips for Effective Communication
 When answering your phone, don't just say "Hello?" Use your name and/or company name when you pick up. Create a professional voicemail.
When emailing, be sure to use proper punctuation, grammar, capitalization and more. Brides and other professionals will discredit anyone that cannot write properly or that is careless with his/her written communication. Use spell check!
When the topic is important, follow up a phone conversation with an email so there is written documentation on an agreement made between you and the caller. This can be done when setting appointments, negotiating contracts or working on a customer service issue.
When leaving phone messages, be sure to speak clearly when leaving your name and number. Speak slowly and consider leaving your phone number twice so there is no confusion.
Say yes more than you say no. People want to deal with positive people who care about their concerns.
Part of effective communication is listening. Listen more than you speak. Carefully listen to what the person you're talking with has to say. By listening more than you talk, you can pick up on essential points that can help you make a better connection.
Put yourself in the place of the other person and try to speak with them as you would want to be spoken to.
Speak with smile. A friendly face can make a conversation feel more comfortable.
Try to be thankful for the opportunity to speak with someone. "It was a pleasure speaking with you," or, "Thank you for taking the time to call me today." Gratitude can go a long way.
Stay on top of your calls and messages. Don't let your voicemail and inbox stock pile with messages. Your callers don't care how busy you are. Return all calls within 24 hours if possible. If you're unable to return messages, leave an outgoing message so your callers will understand your delayed response in advance.
These are just a few opportunities to increase your communication skills with both potential clients as well as other wedding professionals. Communication is key to effective business practices and long term success! |
| Get Listed in the New E-PWG | 
For more information on getting started with a print, internet and leads campaign, contact raleigh@pwg.com.
Check out the video with testimonials and a look into the new PWG!
Advertising starts at just $50 per month for a print and internet campaign with Perfect Wedding Guide. Deadline for the Spring issue is 11/22.
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New LEADS Added
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These are ACTUAL BRIDES that are ready to hear from wedding professionals!
In October, we added 181 new leads into the most sophisticated database in our area.
We give you complete control to work these leads. If you're not advertising with Perfect Wedding Guide, you're missing the 181 brides that entered our system last month!
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| Check Your Investment | |
Check it out! If you're an advertiser of Perfect Wedding Guide, brides can now SCAN your online listing with her smart phone and take your web site with her wherever she goes! This tag can be downloaded to add to your print marketing materials (think - scan your business card and go straght to your website)! Try it out yourself.
You can get the smart phone app by going to http://gettag.mobi from your phone.
And...if you've not checked out your online profile lately, please take a look! Make sure that you're optimized for more bookings and traffic.
Have you been reviewed lately? Ask current and past brides to review you today to better compete for business!
Go to http://the-triad.perfectweddingguide.com or http://raleigh-durham.perfectweddingguide.com and check out your listing today.
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| Kind Words | I really enjoyed my time spent at yesterday's luncheon. Thanks for taking a few minutes to speak with me personally... I look forward to the April show.
Best wishes,
E.B., Burgess Photography
Wonderful article! Thanks for sharing. I always enjoy reading your newsletters.
M.A., The King's Daughters Inn
I think the presentation was excellent. The information was informative and exciting to hear. Hopefully it will be the spark for all of us as we continue to grow our businesses.
B.S., Service with Savoir Faire
The show was great! Thank you, Thank you!!! I feel that this show brings more qualified brides.
B.O., Scully Travel, High Point
I just wanted to thank you, Gail, and all of the PWG staff for your hard work putting on the show on Sunday. It was my first one and I couldn't have asked for a better experience. Everything ran smoothly, we had a great turnout, and I felt really great about the response that we got. I look forward to working with you all in the future. Y'all are awesome!
B.B., Belmont Events, Reidsville
I can't say enough about the quality and turnout, this was a great show for us! We will absolutely book business from this show! Loved it - Thank you Gail and Jaime!
B.E., Complete Music & Video, Raleigh
Everything on our end was a great success - we talked to lots of brides and got lots of leads. Kudos to you and your staff!
S.M., Bella Wedding & Event Planning, Greensboro
I loved that everything was so organized and having the helpers at the dock with carts was wonderful! The brides and guests were great and the other vendors were extremely nice as well. There was a nice variety of vendors and I appreciated that vendors with similar products were spaced around evenly and not in direct, immediate competition with each other. There was a very nice turnout of brides and guests; we made a lot of contacts, handed out lots of information and expect to receive business from the contacts made.
S.K., Carolina's Finest Catering, Greensboro
The number of brides exceeded my expectations. It was easy to move in and out.
N.Z., ShutterBooth, Raleigh
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| Calendar |
November 17, 2010Triangle Professional Wedding Guild LuncheonRigsbee Hall, Durham11am-1:15pmPWG Guild LuncheonsJanuary 5, 2011
Triad Professional Wedding Guild Luncheon BB&T Ballpark, Winston Salem 11am-1:15pm PWG Guild Luncheons January 26, 2011
Triangle Professional Wedding Guild Luncheon Holiday Inn RDU, Morrisville 11am-1:15pm PWG Guild LuncheonsApril 3, 2011Perfect Wedding Guide Bridal ShowMarriott Crabtree Valley, Raleigh1pm-4pmVendor Contract
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| November Advertiser Birthdays | |
11/2 Joe Varipapa
Comfort Suites
11/2 Max Cohen
Cohen Studios
11/9 Katy Hites
Dewey's Bakery
11/13 Barbara Parris
Quality Inn & Suites
11/19 Richard Harris
Castle McCulloch
11/19 Hope John-French
Jafra Cosmetics
11/20 Bernhard Goetsch
BG Photography
11/20 Brad Semon
Painted Plate
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| Wedding Industry News | Event professional in Triangle area seeking employment. Contact Jaime@pwg.com for contact information.
6 years of experience in event coordination; notary public; 90 wpm; excellent organizational skills; MS Word, Excel, Access, Publisher, Front Page, Outlook and Power Point; experience with website maintenance and Dreamweaver software; proficient in conversational Spanish; excellent written and verbal communication skills; leadership; excellent at multitasking; outreach; management; CPR/First Aid certified (2010)
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