| GUILD SURVEY | |
Love the Guild luncheons? Never been? Have a suggestion?
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| PWG ADVERTISER
OCTOBER
BIRTHDAYS |  | |
10/6 Linda Gunter
The Mill House at Richland Creek
10/8 Mark Clapp
Piedmont Catering
10/12 Catherine Sturdivant
Musical Expressions LLC
10/17 Roberta Pearson Emerald Event Center
10/26 Sue McCain
Bella Wedding & Event Planning
If you are a PWG Advertiser and do not think we have your Birthday please send it to Jaime@pwg.com. Date and month only.
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| KIND WORDS |
What a great dinner at Croasdaile Country Club tonight. A very beautiful venue. The guest speaker was great and got to catch up with some old friends.
Veronica Yoshida, Southern Gold Leaf Cakes
Just wanted to say how helpful this edition of the newsletter was. The stats really made me think about how I'm working currently and how I can expand. It's just one of the reasons I really like doing PWG shows as well as the assistance y'all provide in helping us grow.
Thanks!
Lisa Miller, Simply Southern Photography
Gail, Thanks for the e-mails you send I do enjoy them.
Imogene Lambe, Harmon-House | [The new book] looks really cool Gail! Excited about all the new updates.
Julie Lee, Marriott Crabtree
I absolutely love the new look...I would like to say how much the PWG gatherings have helped me come out of my shell and meet new people in the wedding field outside of my small area. I have loved the opportunity to network and socialize with colleagues.... I am now, finally, networking. Thanks for all your hard work!
Misty Felde, Images by Misty Photography
Thank you [the Croasdaile education dinner] was a great night. Learned alot.
Shavon Via Photography
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| About PWG |
Perfect Wedding Guide (perfectweddingguide.com), the leader in wedding media resources, is the oldest and most reliable wedding planning company in the United States. For almost 20 years, wd have been dedicated to creating innovative wedding planning solutions for brides of all budgets. Our company offers couples a number of fun, useful, and FREE products to help make wedding planning less of a chore and more of a treat. Our local guides are available coast-to-coast in over 60 markets, showcasing some of the country's top wedding vendors who work right in the bride's backyard. Collectively, PWG host over 75 Bridal Shows each year in the US. Our National Website, PerfectWeddingGuide.com, is full of fresh planning tips and wedding ideas, an extensive photo gallery for inspiration, easy-to-use wedding planning tools, as well as a wedding blog community hosted by our national wedding planning expert. | |
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| CONTACT US |  | |
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Greetings!
Have you heard all the great things going on in the Wedding Industry? At Perfect Wedding Guide we make an effort to update you on all the GREAT things going on! If you would like to stay updated, please read on. And, feel free to forward these newsletters to others that you think may want updates as well. They can join our newsletter mailings at the bottom of this email. If there is ever anything we, at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime!
Don't forget your chance to win a free booth at our Winston-Salem 2011 Bridal Show.
All the best,
Gail Galloway
Publisher
 "LIKE US" on Facebook and stay informed of all the great events and promotions going on. We have 400 wedding professionals and brides for you to connect with. |
A Stale Cookie and Yesterday's Sandwich
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Missed Marketing Opportunities and the Wedding Industry
By Shayna Walker, wedlady.com, September 2010 WedLock
Will someone please explain why the nicest resorts serve the worst "vendor meals?"
It's true. While newlyweds dine on rare imported seafood, the photographer is eating a white bread turkey sandwich leftover from the last executive retreat, and a cookie that could be classified as a type of rock. Unsatisfying, unimpressive and not just a little insulting; the message is, "we did what was required and you got what you deserved."
Beyond the lack of vision is the confounding issue of how little time, effort and investment it would have taken for the swanky venue to provide a delicious meal, packaged for convenience, timed to allow the photographer to give his client the best service, and so darn good that it made a raving fan for life.
As a marketing guru, Seth Godin, writes "...the best way to get referrals is to change what you do, what you sell, how you act when times are difficult, how generous you are when you don't need to be."
The most effective and valuable lead is a qualified referral.
When couples research their wedding pros, they give the most weight to word-of-mouth referrals. They begin with their friends and families, and having exhausted the inner circle, accept recommendations from the first providers they hire.
Asked to compare two resorts and choose the one he'd recommend most highly, who will the hungry photographer refer? All other things being equal, he's far more likely to recommend a property that treated him like a valued professional colleague than the one that made him feel like an inconvenience.
The wedding industry is unique in that in the case of most providers, there is only one opportunity to serve this client. A couple will get married at a venue just once and may have a limited number of friends to refer. But that photographer is good for a lifetime of qualified leads.
The decision to save time and money by delivering what's "good enough" instead of the best you've got is an epic missed opportunity.
Similar balls are dropped regularly and throughout the wedding industry. For example...Read on here.
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| New book feature: Directory of Recommended Wedding Professionals | |
We're connecting brides to businesses and print to the Internet like no one else in the Triad/Triangle! Advertising starts at just $50 per month for a print and internet campaign with Perfect Wedding Guide.Deadline! The deadline to be seen in the new PWG is Monday, 11/22. For more information, contact Raleigh@pwg.com or 336-676-9631 |
Join us for our Triad/Triangle Networking Luncheons
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Triad/Triangle Professional Wedding Guild Luncheons are wedding professional's favorite place to see and be seen. Networking is a critical part of your complete marketing campaign and with our Guild luncheons, you can network with the industry's finest! Nathan Clendenin Documentary Weddings |
In the TRIANGLE...
Images by Misty |
In the TRIAD...
Wednesday, November 3
11:00am-1:15pm
Milton Rhodes Center for the Arts, Winston Salem
*$20 per person, includes lunch
Thank you so much, I really enjoyed the luncheon. I am trying to "find my way" to networking the winery and its not an easy niche to find. This luncheon seemed to be a great match for us! I plan on coming again.
Cheers,
Pam Lynch
Grove Winery & Vineyards
I want to thank you for such a wonderful luncheon. I had the opportunity to meet and network with several vendors. It was a very organized, and pleasant atmosphere. All the questions asked were very helpful and the food and cake were delicious as well. I look forward to another luncheon some time soon as well as attending the bridal shows in the future.
Thank you,
Pamela Willoughby
Cherish The Day Event Consultant, Greenville, NC
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NYC Bridal Fashion Week
| Last week was Bridal Fashion Week in NYC. Designers showed off their 2011 lines of bridal and bridesmaids gowns. Associates from PWG were able to attend many of the shows and report back trends and insights for next year.
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Perfect Wedding Guide Bridal Show
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4/3/11 Raleigh Bridal Show Contracts are here
Intimate-Elegant-Fun-Interactive-AmazingIf you want to be seen and begin 2011 with a bang, don't miss YOUR opportunity to shine at our Bridal Event!
4/3 RaleighMarriott Crabtree Valley 
We would love to have you be a part of our shows where you can showcase your products and services to buying brides. Brides can't spend money with you unless they know you exist.
Would you like to check out our show or provide free admission to your brides? Contact the office. |
| Happenings in the Industry |
Congratulations to Tricia Kirby Watkins of Culinary Visions Catering on her recent marriage to Jason Watkins on 10/23!
Congratulations to Renee Schroder of Sweet Basil's on the addition of a new Catering Kitchen. Though the catering space will not provide a meeting hall for events, Sweet Basil's Catering is prepared to deliver to any venue, whether it is a private home, wedding venue, business or meeting hall. 10/12/10
Wish Upon A Wedding is hosting a Blissful Wishes Gala at the Ritz Carlton Charlotte on November 12, 2010. You can find more details at www.wishuponawedding.org or purchase tickets for the event through Eventbrite. 10/12/10
Send us your news and announcements to be included here and on http://www.pwgnc.com/accolades.html. |
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