| QUICK LINKS | |
 Don't forget to join us
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ADVERTISER REMINDERS
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We have continued our partnership with The Wedding Report. Advertisers in good standing can receive a free subscription. Contact Jaime for the new offer code.
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PWG has arranged special subscription pricing for our vendors to Wedlock Magazine
Contact Jaime for the 15% discount coupon code. | |
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| PWG ADVERTISER
AUGUST
BIRTHDAYS |  | |
8/2 Catherine Chauvin
The Empire Room
8/19 Chris Robel
Good Vibrations Mobile Music
If you are a PWG Advertiser and do not think we have your Birthday please send it to Jaime@pwg.com. Date and month only.
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| KIND WORDS | |
I love reading all the newsletters that come out.
Veronica Yoshida
Southern Gold Leaf Cakes
The food from the Q-Shack was great, but way too much for lunch! Angel's presentation was very informative as well. I will definitely try to do this as regularly as I can.
Keith Smith
Bernard's Formalwear
Thank you for a wonderful luncheon and a great speaker! Angel was able to clarify for me all the darkness that other people took money for and didn't do properly. I will definitely call him. Great program!!!!
Mary Greiner
Musicians Booking Agency
We appreciate the work you do for us and always look forward to the PWG bridal shows.
Gary OConnor
Flowers by Gary
It was so nice to FINALLY be able to come to a PWG Luncheon today! I had a great time, and met some really great people! I hope to make the next one!
Beth Nixon
Nixon Photography
Great lunch yesterday at Level 2.Chris Adams
CN Hotels | |
| About PWG |
Perfect Wedding Guide (perfectweddingguide.com), the leader in wedding media resources, is the oldest and most reliable wedding planning company in the United States. For almost 20 years, wd have been dedicated to creating innovative wedding planning solutions for brides of all budgets. Our company offers couples a number of fun, useful, and FREE products to help make wedding planning less of a chore and more of a treat. Our local guides are available coast-to-coast in over 60 markets, showcasing some of the country's top wedding vendors who work right in the bride's backyard. Collectively, PWG host over 75 Bridal Shows each year in the US. Our National Website, PerfectWeddingGuide.com, is full of fresh planning tips and wedding ideas, an extensive photo gallery for inspiration, easy-to-use wedding planning tools, as well as a wedding blog community hosted by our national wedding planning expert. | |
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| CONTACT US |  | |
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Greetings!
Happy Thursday! We have so much going on at Perfect Wedding Guide we are going to start sharing our newsletters biweekly.
We use our newsletters to keep you updated on opportunities to improve your business and to grow your revenue. If you would like to stay updated, please read on. And, feel free to forward these newsletters to others who you think may want updates as well. They can join our newsletter mailings at the bottom of this email! If there is ever anything we, at Perfect Wedding Guide, can do for your business, please don't hesitate to contact us anytime.
All the best,
Gail Galloway
Publisher |
| Consistent Branding is Key | |
by David Yunghans, Constant Contact Regional Development Director, Philadelphia Metro
Your brand and all of its building blocks -- logo, colors, voice, how things are communicated -- is so critical to your business and organization. It differentiates you from your competition and helps build loyalty and trust among your customers and members.
In the past, it was easy to maintain brand consistency through a storefront, newspaper ad, or your organization's letterhead. Today, one has to maintain brand across multiple channels including websites, email newsletters, and social media marketing sites like Facebook and Twitter. On those sites in particular, there's less control over look and feel, as well as added pressure to rise above the fray of continuous updates and posts.
While the reach of all these communication channels is incredible, you have to work harder to maintain a consistent brand presence and voice. It's hard, but not impossible. Here are a few things to keep in mind as you develop and maintain your brand and voice.
Consistent graphic design
Find your voice
Define your brand persona
Separate the business and personal
Provide guidelines to employees
Adapt, but beware of change for change's sake
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| PWG VendorVersity |
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Want a more effective website?
PWG VendorVersity is ready to show you how!
Perfect Wedding Guide introduces PWG VendorVersity, a six-week marketing series. Powered by WedLock Magazine, the new marketing program for PWG wedding professionals,
PWG VendorVersity is choosing three websites to review, analyze and improve. Yours could be one of them!
We'll be focusing on areas like helping your site rank better on Google, improving the design and copy, and helping with your social networking. If you want to have a better, more effective web presence,PWG VendorVersity is here to help!
So even if you don't get chosen, by following along with VendorVersity - you can take our advice based on real-life examples and apply it to YOUR site.
Click here for more information.
Deadline is TOMORROW - August 20th. |
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| Perfect Wedding Guide Bridal Show | |
The Triad & Triangle's Most Intimate and Elegant Events
Jerry Jerry Dillard Photography |
9/12 Durham Marriott Convention Center
Just a few booths left - Cakes, Formalwear, Gift Registry, Honeymoon & Photography sold out
11/7 Greensboro
The Empire & Regency Ballrooms
Caterer, Photography & Reception sold out
Early Bird discount expires 10/7
We would love to have you be a part of our shows where you can showcase your products and services to buying brides. Brides can't spend money with you unless they know you exist.
Would you like to check out our show or provide free admission to your brides? Contact the office. |
| New PWG | |
It's Coming...
New size - New shape - New design
More chic - More opportunities - More affordable
The New Perfect Wedding Guide will be a perfect fit for you. More details coming next month. |
| Badges are Available | |
Brides who come to you and your website are looking for help to plan their big day. Our websites the-triad.pwg.com & raleigh-durham.pwg.com offers many free tools and tips for today's brides. Let us, help you, help your brides by adding one or more of the below badges to your website. Your brides will appreciate it and we will too.
Adding a badge is easy. Just determine which badge(s) you would like to use and click here to access the HTML tags you can use on your website.Then, preview the badge and paste the HTML to your web site.
You can let brides know you are a PWG advertiser, bridal show vendor or give her links to tools to make her wedding plans easier.
If you have any questions please contact Jaime.
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| Happenings in the Industry |
Piedmont Conservation Council, Inc. is looking to hire a Part Time Marketing/Event Coordinator. Piedmont Conservation Council (PCC) is a non-profit organization whose mission is to leverage people and resources for innovative community projects throughout the Piedmont Region. For more information, email jaime@pwg.com. Application deadline August 27.
Sterling Events Group is pleased to announce that Tabatha Renegar will assume the role of Managing Director for their new special events center, WinMock at Kinderton set to open in the Summer of 2011.
Thank you for bringing donations to the Guild luncheons for the Teacher Supply Warehouse and Crayons 2 Calculators.
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