News from Walking TALL International Limited

OCTOBER 2011

Welcome to Walking TALL News - October

Greetings!

Autumn is definitely on the way now - although the Indian Summer we had was very welcome - and we are planning our Autumn workshops and into the New Year.

We have a busy October, and I will be heading off to San Diego to speak at The Marketing Forum on "People, Brand & Behavior: The Massive Impact on Your Brand Strategy Success."

Next month my travels take me and the Walking TALL message to a new location - Iran - so if you have visited and have any tips please do let me know. I will certainly post some pictures after the event on the Waking TALL Facebook page, so if you want to be updated pop over and "like" our page.

We are also expanding our team with a Client Relationship Manager. Watch this space for further information on this exciting development for us.

As always, please do contact me with any suggestions and areas I can help you and your business with. I'd be delighted to hear from you.

Best wishes,

Lesley Signature

Political Party Conference Season - A Minefield For The Speakers

Theresa May

It's Party Conference season which gives us an opportunity to watch the political "brands" in action. And it didn't start well for the Liberal Democrats. Sarah Teather demonstrated why you shouldn't use humour in a speech if you are unsure of the response it is likely to get. She cracked several "jokes" which were followed by uncomfortable sniggering and damaged her Personal Brand in the process. Twitter comments came in thick and fast about how she was "bombing" and one of many said "Ouch. Painful watching Sarah Teather fall flat on her face with a series of ill-timed speech gags."

Politicians like anyone else get nervous before a party conference speech I'm sure, but all the more reason to practice, feel comfortable with what you are saying, try to inject some personality and at least sound as though you believe what you are saying! Tom Bradby, ITV political correspondent said on twitter "Chris Huhne is not the most charismatic speaker around, is he? Really hard to imagine him as a leader even without his local difficulties" and Andrew Neil of the BBC said Vince Cable "didn't sound as if his heart was in it."

Last week we tweeted on the fact that Ed Milliband "didn't give a damn" - click the tweet to read the story:

The women of the three parties have had been both praised and ridiculed - this week we've seen the fallout of "cat-gate" from Theresa May (pictured), which doesn't seem to have harmed her Personal Brand with The Telegraph describing her as "the woman who has emerged from this conference as a tremendous operator who knows exactly which button to press with her constituency." Yvette Cooper's Personal Brand is also on the rise after her speech in Liverpool with the same Telegraph article saying "she emerged from the conference as a good bet to lead her party in the future".

It will be interesting to see in the months to come how these performances effect their political future - remember when David Cameron walked away from a party conference having proved with his speech that he would one day be party leader and Prime Minister?

Walking TALL for Students...

Building Your Network When You Are Just Starting Out

As someone new to the job market you may not realise the importance of tapping into your network to help with your job search. You might even think that you don't have a network, other than your friends from college. However, at this early stage your network is all about quality not quantity. So where do you start?

Walking TALL Programmes and Workshops Tailored For You

Having a powerful Personal Brand and building visibility and profile has never been more important, whatever your budget and role.

We have spent the last year working on new workshops and programmes to ensure that there is something for everyone.

So here is a run down of the variety of ways that you can work with us to discover and unleash your powerful Personal Brand...

In This Issue

Political Party Conference Season - A Minefield For The Speakers

Building Your Network When You Are Just Starting Out

Walking TALL Programmes and Workshops For Everyone

Visible Leadership and Personal Branding For Senior Managers

Walking TALL For Students

Webinars

Personal Branding Workshops

Visible Leadership and Personal Branding For Senior Managers
23rd & 24th
November

2 Day Residential Seminar

If you want to develop your Personal Brand Statement and clarify your Leadership Brand Values, understand your personality profile and how to communicate effectively with other personality types this is the

programme

for you.

Places are limited so book now

WALKING TALL FOR STUDENTS: