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2012 Food Alley & Auxiliary Concessions Applications now available online! 
Food Alley Application 
Auxiliary Concession Application 
Greetings!

Three Rivers Festival -- Fort Wayne's favorite summer party since 1969 -- is Indiana's second largest festival. Nearly half a million visitors from northeast Indiana, southern Michigan and northwestern Ohio come to enjoy over 100 official and affiliated Festival events, including our televised parade, a fine arts fair, craft market, children's and senior's mini-fests, RiverGames, Marketplace shopping, International Village, a midway, live music, fireworks and, of course, great food!

 

Junk Food Alley is located on Duck Street and Barr Street, adjacent to the Festival Plaza where our main entertainment stage is located. Clinton Street/ US Highway 27 borders Food Alley's west end on Duck Street, offering the high-visibility of over 50,000 autos passing daily. We offer convenient seating for our Food Alley guests at picnic tables on Duck Street, and also at tables under the Festival Plaza Pavilion.

 

 
food alley crowd
We continually seek new, unique foods to feature in Junk Food Alley; both new and returning Food Concessionaires are welcome to apply for space. Concessionaires are also encouraged to offer a reduced portion "Value item"  for our special $2 Tuesday promotion.  "$2 Tuesday items" will be heavily promoted in the media.

 

We plan to use the same layout for 2012, which improved customer traffic flow and vendor visibility.

 

While we are unable to guarantee specific locations, we will attempt to honor space requests on a first-come, first-served basis.


 
Food Alley 2012 Highlights
  • Festival Dates - Festival begins on Friday, July 13, and ends with the Fireworks Finale on Saturday, July 21.
  • Hours are 11 am to 11 pm daily.  Friday & Saturday closing time  may be extended; advance notice will be given.
  • Prepay rebate option - Save $$ by pre-paying your fees BEFORE DECEMBER 31.
  • "$2 Tuesday" - Reduced portion food item for $2,coke one day only.
  • Exclusive Coca-Cola products - Soft drinks will be purchased directly through on-site Coca-Cola representatives. Fittings to adapt your existing fountain service to Coke will cost approx. $75.
  • Coca-Cola will be partnering with us on a new plastic beverage bottle recycling initiative.
  • Application deadline is January 15.
 

Limited spaces for Auxiliary Food Concessions at Art in the Park, Crafters Market, Marketplace and inside our Festival Plaza will also be offered; these opportunities range from two, four or nine days duration. A separate Auxiliary Food Concession Application must be submitted for these areas.

 

Remember, Junk Food Alley space is limited, and the NEW deadline to apply is January 15. All applicants will be notified of their status no later than February 1.

 

To get started now, just follow the links to the Food Alley or Auxiliary Concession applications at the top of this page.

 

If you have any further questions, please feel free to call our office at (260) 426-5556. We look forward to working with you!

Adm Andy

Admiral Andy

 

Sincerely,

 

Three Rivers Festival Staff