Greetings!
NAR was a great success for Point2, as we hope it was for you. With the turnout this year exceeding 20,000 registrations, the conference was quite upbeat.
It was a great pleasure to see and meet with many of you during the event. We welcome all the new MLSs and Associations that have decided to move forward with Point2. As always, we thank our existing clients for sharing your successes, thoughts, ideas and feedback. We rely on your input to constantly improve our services.
One of the highlights of the show was the launch of the next Point2 Express Tools solution, Point2 Property Sites, discussed in more detail in this month's newsletter.
Photos from the Point2 booth at NAR and product show special offers can be viewed at www.point2nar.com.
The NAR IDX Special Committee session held on November 12, and the CMLS session on MLS Certified™ held on November 9 reinforce that Syndication is taking center stage as a forthcoming solution to more streamlined and consistent data on the Web, with Point2 a leader in the area and the MLS as the ultimate authoritative source. More on this below, as well as a welcome to our newest clients and an update to the Point2 Syndication Network.
Oops, we almost forgot to mention the increasingly infamous Bird Comic of the month! It's there too.
If there is anything in particular that you would like to see us cover in future newsletter issues, please let us know at feedback@point2.com. MLS and Association ServicesPoint2 |
Welcome To Our Newest Clients
We welcome five more Boards and Associations to the Point2 Network: Tri Lakes Board Of REALTORS® (Missouri) FLORIDA KEYS BOARD OF REALTORS® (Florida) Greater Scranton Board Of REALTORS® (Pennsylvania) Desert Communities Association Of REALTORS® (California) Hot Springs Board Of REALTORS®(Arkansas) |
Syndication to Power Franchise Public Sites?
If you attended the standing-room-only IDX Special Committee Meeting during NAR, alongside what seemed like a thousand industry professionals and executives, one of the takeaways would have been that Syndication is gaining momentum and could also be adopted as the solution to data distribution to Franchises for publication on their consumer facing websites.
Point2's Saul Klein was one of the speakers invited to explain syndication and discuss its benefits, as well as propose answers to better data management online.
While Point2 leads in the area of Listing Rights Management™ (LRM) with cascading controls for the MLS, Association, Board, broker and agent, Saul asserted the need for all parties to review the Terms and Conditions on each syndication destination site, to make more informed decisions on where they would like to see their data published, or not. |
MLS Certified™ - Get on Board! Last May Point2 launched MLS Certified™ as "an initiative to drive higher standards in property data publication". Through the MLS Certified™ program, an MLS Certified™ logo appears on each listing that has been received through a direct agreement and data feed with a Multiple Listing Service. This logo is intended to distinguish to the consumer that the information they are viewing is accurate and up to date as it is being provided by the most authoritative source in the market - the Multiple Listing Service. Since the launch of this program, many Multiple Listings Service organizations have chosen to participate. The process is simple and straight forward. For more information regarding MLS Certified™, please visit www.mlscertified.com. If your Multiple Listing Service would like to participate, please contact us at feedback@point2.com.
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Point2 Property Sites Debuts at NAR
We're on a mission to develop and release leading edge software products that empower brokers and agents.
The latest module in the Point2 Express Tools suite of online marketing products was launched at NAR. Point2 Property Sites is a state of the art single property website solution that helps agents and brokers to better market a specific property with even richer details and at the same time garner more search engine visibility.
Point2 Property Sites is being introduced at a superb price of USD $49.95 for an UNLIMITED number of websites for an entire year, but only for a limited period. The new product is now available to your members for subscription, on their Point2 Syndication Account dashboard.
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Syndication Partner Updates
Here is the updated Point2 Syndication Network, as at November 28, 2011:
Live Partners
- Adicio.com
- http://homes.myrecordjournal.com/realestate/search
- http://homes.capecodtoday.com/realestate/search
- Backpage.com (manual Partner)
- CLR Search
- Clickable Directories, Inc.
- Craigslist (manual partner)
- DataSphere (LandWatch.com and ResortScape.com)
- eBay (manual partner)
- eBay.ca (manual partner)
- Cyberhomes - Will be discontinued December 1, 2011
- Foreclosure.com
- FrontDoor.com
- Google - Adwords options available
- HarmonHomes.com - New
- Homefinder.ca (Canada Only)
- Homefinder.com
- HomeGain.com
- HomeHippo.com
- HotPads.com
- HouseHitz.com
- HousingBlock.com
- Real-Buzz.com by Immobel.com
- JunoDomains.com
- Kazork
- LakeHomesUSA.com
- MBG Partners, LLC (Mexico Buyer's Guide)
- MilitaryFSBO.com
- Mitula Canada
- Mitula US
- Mitula Mexico
- Mitula France
- Mitula India
- Mitula Portugal
- MoveThatBlock.com
- New York Times (Paid placement)
- NicheInvestments/MHBay.com
- Oodle
- Ovlix.com
- PCS Real Estate Services
- Point2Homes.com
- Propertyfeast.com
- PropertyShark.com
- Proxio (Subscription Service)
- R2RRealEstate.com
- RE605.com (Specific to area code 605)
- Real Estate Active
- RealEstateChannel.ca
- RealTown
- RealtyShowcase.tv
- RealtyPin.com (Formerly known as YourNewHome.com)
- RealtyStore.com/Ultraforeclosures.com
- Relocation.com
- RentCompass.com
- StreetSeed.com
- Trader Corporation (homeTRADER.ca)
- Trovit.S.L. (United States, Canada, Argentina, Mexico, Columbia)
- Trulia.com
- Vast
- Zillow / Yahoo! Real Estate
- Zoocasa (Canada plus launching into US markets with New York now launched)
Suspended Sites:
ConsumersGuideToRealEstate.com
MBG Partners, LLC (Mexico Buyer's Guide)
Shout it Out!
Have you come across a great property portal that made you scream
"Our Listings Need to be HERE!"?
Tell us about it! We would love to see what we can do. Please contact your Account Executive or email us at feedback@point2.com with your suggestions.
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| Humor of the Day!
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Point2 Wants To Advertise In Your Publications
Have a great member publication or internal website Point2 can sponsor and advertise in? We'd love to discuss the opportunity.
Additionally, if you are looking for custom content or materials on syndication or online marketing for distribution to your members, we would be more than happy to work with you and your organization to provide relevant, high impact handouts.
Just let your Account Executive know.
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About Point2
Point2 (www.Point2.com), a Yardi Systems, Inc. (www.Yardi.com) brand, provides online marketing and lead management software to real estate professionals in North America and many countries around the world, as well as property management solutions for medium to small size organizations managing up to 1000 units.
More information about Point2 can be found at www.point2.com. For ongoing news about Point2, please visit www.Point2.com/news.asp. |
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PLEASE NOTE
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This newsletter is only emailed to MLS/Association Staff and Executives to keep you abreast of the continuous developments at Point2.
Should you wish to inform your members of the various updates, a Newsletter Archive page has been set up for convenient, easy access.
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