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Social media is the new normal. According to statistics on Wikipedia, as of July 2011, Facebook has more than 750 million active users and is growing. Using social media is easy, but it is also a business strategy. If done correctly, it can create lots of opportunity and visibility. If not done effectively, it can leave the user wondering where all of his or her "friends" are.
The use of social media by Realtors is on the rise. Are you making the most of social media, i.e. Facebook, Linkedin, blogs, Twitter, You Tube, etc.? Why not reach your audience using the same platform they use for everyday communication?
If you need a starting point, check out the Field Guide to Social Networking for Realtors provided by the National Association of Realtors. Included are resources with basic information, e-books, and recommended social media sites. There's no holding your back!
If you are already a social media super user, Like us on Facebook and tell us about your success.
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