Rags to Riches Success Maid Easy
# 46 O9/27/10
C4 DAILY DOSAGE
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from Rags to Riches Success Maid Easy!
 basket filled w easter eggs
 
OUR PROFIT MARGINS ARE LOW 
 
NETWORKING IS FREE ADVERTISING
 
GAIN MAXIMUM VALUE FROM YOUR
 BUSINESS NETWORKING TIME
     
CORE CONCEPT:
One of the best ways to get business is through networking.  Networking is creating mutually beneficial relationships with people with whom you can offer and receive value, knowledge and support over time.  Face-to-face networking offers a crucial advantage when competing in a tough market with little money for advertising.  Networking is even more important when facing a recession.   You can't put a price on a support team that continually sends referrals for your business, believes in the services you provide and gets your name in front of hundreds of people at zero cost to you. Networking is the best way to start getting business, to grow your business and to bust a recession.    
 
RESOLUTION:
Approximately 20% of your working time should go to networking.  Look for a variety of networking options. Google 'networking events' in your city or ZIP code.  There are a ton of them available.  Attend as many events as you can and become involved in any groups that offer you a marketing base that fits your needs.  Be clear about your purpose.  Larger groups are better because they offer more exposure.  We do have a low profit margin so beware of groups that cost you a significant amount of time and money but involve less than 20-30 people.  These groups can bring you referrals in the beginning but you will rapidly reach diminishing returns.  Joining a large group and getting involved will bring you increased returns over time.  Don't be afraid to reach out to others when you are at the event.  Get your target market talking about you and your business.  Every person you meet while networking is a contact - take those contacts and make them connections. They may not have a need for your service, but being networkers themselves, they may know several people who are interested in what you have to offer. It's not always the immediate reward, but the relationship you can build.
 
 
IMPLEMENTATION:
Networking can be scary when you do it for the first time.  They say that the number one fear is public speaking; death is number two and in the top five is walking into a room full of strangers.  There is an art to successful networking.  Start by focusing on other people's business and their interests.  Engaging them in conversations about themselves will keep them talking to you.  No one walks away from someone else while THEY are talking.   Sooner or later most people do say, "So what do you do?" which comfortably let's you talk about what you offer without it appearing a "sales pitch". 
Just attending an event doesn't get you the business. You need to have a purpose and be organized whenever you attend a networking event.  Some steps to follow are:
        Know your purpose - Think ahead of the event so you can prepare your answer to "so what do you do?" in the context of your purpose for that specific event and your overall business goals.
        Prepare yourself - Dress appropriately for the event so you feel comfortable and look successful.  Business attire, versus uniform attire, will make you look like the CEO/owner that you are and not a cleaner.  You want to look like you are successful and financially secure so that people will trust letting you into their homes. 
        Enlist the help of your host before you attend the event.  Can you give away a free cleaning at the event?  Can you bring along slips for attendees to sign up for a free cleaning so that you have a reason to approach people?  This will also aid you in attaining email addresses for newsletters and other email campaigns.
        Listen- Spend time really hearing what other people are saying.  Great networkers create relationships first.  This is always the primary activity - give first.
 
        Develop meaningful relationships with a few attendees rather than giving out a ton of business cards to a ton of people.  It is better to have few people remember your name and company name than meeting a lot of people who will throw away your business card the next day because they can't remember who you are.  If they cannot remember who you are they cannot refer you to others.
 
        Write notes to those few people you really got to know the very next day expressing how much you enjoyed meeting them and how you look forward to seeing them at the next event.  G
et involved in the organizations.  You really get your solid sales from committee meetings, working their events, etc.   
 
 
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Sincerely,
 
Sharon Tinberg and Sharon Fliess 
Rags to Riches Success Maid Easy
 
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