American Board of Certified Haircolorists Newsletter JuneBy Andre Nizetich
Kathy Partin Teaching at Summit
Some say her teaching is confusing, others using her methods swear by her teachings. See for yourself at the Energizing Summit.
Kathy Partin lives by "Color Concentration". She will be giving three classes at the Energizing Summit this year.
When you visit her salon in Troy, Mitchican, you find a small unassuming salon buzzing with haircolor
clients. One thing that cannot be denied is she knows her stuff. Kathy's theory of formulating haircolor, is you should not waste valuable space in the the formula diluting it with water. You can make your colors better, brighter, bolder, shiner and longer lasting with additional pigmentation. A hour and a half class is only a intro to Kathys' haircolor concept. If you are interested in learning more you can take one of her two day seminars. She also has a DVD on all there is to know about "Color Concentration"
You are in for a treat if you have never seen her in action. Some of her students love her and want more, others leave the classroom shaking their heads. One thing for certain you will be in the company of a haircoloring genius, a personalty whose formulas you will remember when you are stuck in the color lab wondering what your next move will be. Kathy is fun.
In the last newsletter we promised you that the survey results would be available to you by clicking the link below. It didn't work! It will work now.click here to view results
|Appearing at the Energizing Summit|
Corrective Haircolor Classes Aplenty at
The 2010 Summit
Corrective haircolor classes are among the most sought after. These classes are popular because they help haircolorists make correct decisions when confronted with situations where the client is not pleased with their haircolor.
This is happening more and more these days.
This year the Summit is offering hands on classes taught by Jessee Skittrall. He will be using special mannequins that are in desperate need of color correction. This particular 3 hour class requires no surcharge even though real color is being used to bring the damaged hair back to an acceptable color. Hurry, there's not much room in these classes. Jessee is a dynamo. Lucky for us, he will be teaching four, 3 hour classes.
Teresa Reagor, a long time educator, is teaching for the first time at the Summit. A salon owner in northern California, she spends her spare time mentoring others on how to pass the ABCH Performance Examination. Her favorite subject is corrective haircolor, because of the challenges it involves. According to Teresa, "When you are challenge
d by a corrective situation you have to call on all your knowledge of haircolor to solve the problem. No two corrective situations are ever the same." She finds many of her students have success with one particular technique and use it over and over without spending enough time on the consultation. Her class is called "Captivating Color Corrections". No question her class will captivate you.
Trisha Kemp is an all star educator. Her class is focused on water and all of the harmful effects that come from water. It is a fascinating class where
she demonstrates her theorys showing that bad water can make good haircolors go bad. Then you participate doing the experiments. If you take this class bring some of your water from your salon to see if it passes the test. Trish says, "I was a salon owner struggling with haircolor, when I was introduced to Malibu, it changed my life. It was incredible. I fell in love with the product and what it did and I wanted to spread the word. I sold my salon and became an educator." This class will open you eyes to what bad chemistry can do to your haircolors.
Denise Fraser teaches the class, Killer Corrective Techniques. This class utilizes some very basic quick fixes to some very common haircoloring problems. Denise conducts her class in a very matter of fact way, taking all of the guess work out of the equation. Her class will have yo
u asking yourself, "Why didn't I think of that"? Denise removes the fear out of making "fixes" that involve as little time as possible. She brings with her a breath of haircoloring expertise. She shows mannequins she repaird and mannequins that need repairing. This class is filled with great information.
These classes are still available. Time is short, click the link below and register today. It will be the best education dollars you will ever spend.
By Mary Petello
Sharp Tongued Stylists
This is an interesting exchange between professional
hairstylists that appeared on Facebook in late April, 2010. Watch out "beauty
industry leaders"...the troops are up in arms! Weapons of choice-not scissors or
weaving combs, but social networking channels. En Guarde!
Am I the only one that is pissed
that industry "leaders" are marketing products directly to consumers? Fekkai has at home hair color out ....really??? Sad that when people get to a
certain level they take money out of the pocket of those who supported them,
only to continue filling their own! It's time we put our footdown! Stop
supporting companies that sell to both professionals and direct to consumers! They are taking thousands $$ from us every year! Stop supporting companies that sell to both professionals and
direct to consumers!
We are the ones that stand 10 hours a
day flogging their products...and what do we get?????
Not to mention that some of these
industry leaders are quoted in various beauty mags promoting non-professional
products. Seriously, do they have any professional integrity? They are on stage
at beauty shows telling us to take our professionalism to another level, how to
build more clients etc...and buy their DVD's or whatever they are selling
....after years in the industry I'm freaking over it ! I don't know how they
can look into another professionals eye and not feel shame.
| by Andre Nizetich|
Drug Store Haircolor Sales Down
I know it won't bring tears to your eyes to know that even the sales to drug stores are down. Information Resources, a newsletter for the retail trade, reports that sales of haircolor for the 52 weeks ending July 12, 2009 dipped 2.9%, as a matter of fact they have been slipping since 2003.
New products are being introduced to help shore up falling sales. DeveloPlus who entered the Drug store Market with OOPs, a color remover that removes artificial haircolor from the hair now introduces "No Gray". "No Gray" is mixed with permanent haircolor to extend the life of gray coverage. With "No Gray" the gray hair will not break through for up to six weeks. Sounds a little like "Gray Magic", that has been sold in the over the counter beauty supply stores for years. It does not do anything, but that does not seem to matter when it comes to marketing a product. The motto is say what you have to, just, get the customers to purchase it. It took me a long time to be able to distinguish between fact and fluff.
Another product being introduced to the retail market is Albert Culver's "Dualiste", and they really stratch on this one. The spokesperson for the company says, "Dual benefit product that delivers breakthrough color protection and is customized to strengthen hair and reduce breakage." It has a dual pump for even distribution, (like the dual pump is responsible for the distribution), of the optimized color protection and anti breakage formula. Where do they come up with this stuff? There's more. "Women can have color care without compromising antibreakage care." I won't bore you with the rest but it goes on for days.
If this is the best they can come up with to get their customers excited to purchase more of their haircolor, we have nothing to worry about. Drug store haircolor will continue to decline.
L'Oreal on a Distributor Buying Rampage|
L'Oreal continues to scour the country buying up as many distributors as they can. There are not little mama poppa distributors, CB Sullivan from New Hampshire was big! With net profits of 50 million a year.
When all of the major line you carry are owned by L'Oreal and they ask if you want to sell you really don't have a lot of choice. I'm sure CB
Paul Sharnsky, "you build em we buy em".
does not want to go through the pain of rebuilding his company with a lot of smaller lines. On the other hand it will help distributors such as Coastline, who is also in New Hampshire, will have have many openings for new lines that L'Oreal will discard to concentrate on their own lines. Whenever this happens, it is a major disruption for salons. Salons align themselves with their distributor salesmen. This is a time when many of the older salesmen will choose to retire. They will consider this acquisition as a hostile takeover and choose not to work for the new "boss". CB was a great guy and is loved by his crew, we wish him well on his retirement.
Paul Sharnsky President of SalonCentric, which is the distributor division of L'Oreal said, "This is another strategic step in developing a rapidly growing distribution portfolio in the US.
News Article Laments Lack of Jobs for Nurses|
Aura Mae enjoys mentoring new talent The headlines stated there were no jobs for nurses. Nursing was looked upon as a recession proof industry. Yet in California, in 2009 there were 9,402 nurses who graduated from various nursing schools and 42% of them could not find positions in a hospital.. Many indicated they have been on a job hunt sending out resumes and not receiving any responses.
California licenses 30,000 cosmetologists a year, yet there is not a word written about the lack of jobs for them. Perhaps they all get positions. There is opportunity for anyone with a cosmetology license to rent a booth. There are thousands of empty chairs for anyone who is willing to pay the rent. Booth renting in California is growing at a rapid pace and is not considered as being unemployed, yet those who participate in booth renting have little chance of developing a clientele. It becomes a cut throat means of developing a client base.
What booth renting does is it takes the incentive away to mentor someone to become a productive cosmetologist. You know as soon as they become productive they are gone. It is not the same as being a dentist or doctor assistant. The cosmetology assistant will develop into a cosmetologist. They will develop their own clientele and leave to rent a booth elsewhere. All of this grooming costs the salon owner a lot of time and money and they will never be able to re-coop their investment.
The more booth renting you have the less mentors you will have. The state laws should be changed to have mentoring be mandatory to receiving a license. Let them work in a salon with payroll for six months before receiving a license. This would limit the number of people entering the cosmetology field. Without new laws the new beauty school graduates will continue to struggle.
Register now, go to www.haircolorist.com