ABCH 6N Comparison Completed
We have completed our study of the 56 haircolor formulations and they are ready for release. I think you will enjoy viewing and reading the results. The very best way of studying the results is to view the boards in person. That is an impossibly, so we are going to give you the opportunity to purchase 11x17 copies of the 4 boards and the 6 pages of statistics of the entire study. We will make this information available to you for $30.00. This includes a DVD showing exactly how the study was conducted. To help you decide we have placed the entire study on our website at haircolorist.com Click on "news". Our goal in conducting this study is to dispel some of the falsehoods that exist regarding haircolor products and the ludicrous claims made. We will never be able to progress as an industry if we place our successes on a product rather than our ability as professionals.
Several years ago I conducted a similar comparison on red haircolors. We did not have the Internet at the time so the study was know to very few people. It did however catch the attention of some executives of the L'Oreal company. One executive in particular approached me and indicated he would like to speak to me privately. I recall at the time I was very excited. At the time I was soliciting funds to help grow ABCH and surely they would look upon my efforts with favor. As I was herded into a room with 4 executives surrounding me with stern looks on their faces, one said to me, "You can't do these kind of things if you expect us (L'Oreal) to support you". he was speaking of the red comparison. I told him that I showed the comparison to several haircolorists and they loved it! To which he replied, "Andre, that is more information than haircolorists would ever need". In other words his message to me was he would rather have haircolorist ignorant. This was a complete contradiction to what the ABCH is all about. As a result of that meeting I never published the results of that comparison. None the less L'Oreal never supported us and continue their non support. So to L'Oreal This 6N comparison is for you!
To all of the hard working haircolorists who toil in the trenches each day to make America
more beautiful place HAPPY NEW YEAR TO ALL OF YOU It is all of you who make the beauty industry what it is. NOT the manufacturers, NOT the schools, NOT the distributors. Without the hard working hairdressers and haircolorists there would be no need for the aformentioned.
These are the 4 boards, 56 swatches of the 6N color comparson. There were 6 of the haircolors that were mixed with both the brand peroxide as well as the generic peroxide. The 6 sheets of information we gathered when putting the comparsion together will be posted shortly after Christmas. We are also editing a video of how the comparisons were made and what was learned. There are professional haircolors, over the counter beauty supply colors, as well as 2 retail haircolors. The swatch in the center (red) is the control swatch, the swatch to the left is the shampooed swatch. (orange) The swatch to the right (green) is UV swatch. Obviously the closer together the three swatches are, is an indication these colors are less affected by the elements. Stay tuned for the full story including the per ounce prices of each haircolor.
|2010 Energizing Summit
DATE: June 13,14,2010
The Haircolor Educational Event of The Year
LOCATION: Los Angeles LAX Marriott Hotel
Classes, Hands on Classes, Educators, Greatest Selection of Classes