News from The Bicycle Wheel

September & October 2011

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Hello Fun!

Few things are more fun than riding a bike during the fall here in Atlanta.  The 100-degree days of summer are now a memory and the crisp air greets you in the morning.  If you participate in Doofy Hello Funtriathlons and bike races, the season is coming to a close and you're planning for the spring.

 

Time to slow down and have some fun!  Hang up the heart rate monitor and bike computers and ride for the heck of it.  Rediscover why you ride in the first place.

 

2011 has been a busy year so far but we are looking forward to 2012 and bringing you new and exciting products.  See Scott's report below on the bicycle industry's trade show, Interbike, for a sneak peak at what's in store for 2012.

 

As we ease into cooler weather, now is a great time to stock up on warm weather apparel.  All of our summer riding gear is on sale!  You''ll find great brands from DeSoto and Cannondale to Endura and Serfas marked down.

  

See you on the roads,

 

The Staff of The Bicycle Wheel

Ask the Experts

Q:  "Since daylight is limited, I need some type of lights on my bike.  What do you recommend?"

ask experts may 11

"Experts"

 

 A:  When choosing a lighting system, there are several considerations to keep in mind.  Rear lights, which are usually red, are simple to select.  Choose something that has a few LED lights and has a flashing mode.  LED lights are extremely efficient, use little battery power, take up little space, and, most importantly, bright - that's the point, right?

 

Front lights are a little more involved.  First decide whether you need the front light on your bike for illuminating the road or for being seen.  Lights designed to illuminate the road are typically high-powered with a high "lumen" output (500 lumens or higher).  They are also more expensive ($100+).

 

Lights designed to be seen are lower in their lumen output, which is acceptable, since these lights usually have some type of strobe light component to them to make them more visible.  These lights are more economically priced ($30-$80) and smaller in size.  They won't light up a path, so you'll need a more powerful light if riding in complete darkness, but they'll make you stand out visible you are riding along the road.  Although most light manufacturers give several different modes (a constant beam, a few flashing modes), we recommend keeping your light in a flashing mode to attract the most attention from motorists and pedestrians.

 

Our "Ask the Experts" column is a monthly feature that answers questions that we receive in our general e-mail inbox.  Have a question for us?  Send it to us at info@thebicyclewheel.net.  Each month we pick a question that we think is timely and relevant to our readers. 

Interbike 2011:

What's New in the World of Cycling 

Each year in mid-September, the bicycle industry meets in Las Vegas

Interbike Zipp Wheels

The sheer number of new and innovative products on display at Interbike will make your head spin!

for our annual trade show - Interbike.  Interbike is a "big deal" in the bicycle industry since, being a relatively small industry, it is the one chance each year that manufacturers have to showcase new products.  Also, it's the primary opportunity that we, as your local bike shop, have to get a sneak peek at new and exciting products.

 

This year, Scott attended Interbike and saw what was hot and what he thinks you'll be seeing more of over the coming year and perhaps, several years.

 

While many of the more well-known brands had fancy booths to attract dealers, the real action was at the smaller booths.  Many of these businesses are just starting and may be the next Camelback, or Oakley, or who knows what.  That's part of the excitement.  Scott's focus was to see everything, noting the new trends and products for the future. 

 

wattage pedal
Look and Polar have teamed up to bring to market a pedal that accurately measures wattage. It's perhaps the most accurage wattage meter out there and projected to retail for around $2300.

Clothing:  As a consumer, you'd have to really try to find an inferior line of clothing out there.  Never before has their been

such a wealth of nice, highly-technical fabrics available at such affordable prices.  Sure, you can still drop $300 on a jersey, but for $80 you'll get something almost as nice.

 

Most clothing lines that he previewed at Interbike offer the most bang for the buck around $80 for shorts and around $60-90 for jerseys.  Spend less than that and you may end up with lower quality (but not always).  Double or triple that price and you'll get a slight upgrade in quality.

 

29'r Mountain Bikes:  It looks like 29'rs are here to stay.  While our friends in Europe haven't fully embraced the larger wheel mountain bikes like us in the States, most manufacturers have put forth impressive lines of 29'r mountain bikes, both hardtail and full suspension.

 

If you're in the market for a mountain bike, give a 29'r some consideration.  The larger wheel - basically a 700c wheel like that found on a road bike - makes for a shallower angle of attack allowing you to roll over obstacles easier than with a 26" wheel.  Having ridden both on the trail, Scott can attest to the 29" wheel's advantage.

 

E-Bikes:  Electric bikes, or E-bikes are huge in Europe, but haven't caught on yet in the U.S.  This is predicted to change, but the timing is anyone's guess.  E-bikes and E-bike vendors comprised a large percentage of exhibitors at Interbike this year.

stromer ebike
E-bikes were all the rage.  Question is, will they ever catch on in the US like they have in Europe and China?

 

We've dealt with electric bicycles in the past and we can honestly say they are getting more powerful, more streamlined and, most importantly, cheaper and more reliable.  Look for them to be more prevalent in the coming years.

 

Components and Accessories:  There is no shortage of innovation in the bicycle industry.  As a consumer, you win.  Most new products that Scott previewed are designed to make cycling easier, more user-friendly and less intimidating.  The industry is extremely entrepreneurial and, as such, there are hundreds of products out there designed to make the cycling experience better.

 

Look for a lot of new and exciting gear in our store over the next year.  Our goal is to make sure you get maximum enjoyment from your cycling with the least amount of frustration and downtime.

  

Want to see more pictures from Interbike?

Check out our Facebook page here.

Summer Clothing Clearance!

Stock up for next Spring & Summer on the following great brands:

cannondale logo

  endura logo

 desoto logo

 serfas logo

 

50% off all men's and women's summer jerseys and tri shorts!

20% off all men's and women's lycra and baggy shorts!

Join us for Spin for Kids October 22-23, 2011
camp twin lakes logo 

What:  A multi-distance charity ride to support Camp Twin Lakes.  Your donations help send kids with serious illnesses and life challenges to Camp Twin Lakes.  Five courses will allow riders of various skill levels to participate in this exciting event.  This year will feature 5, 27, 47, 62, and 100-mile road rides on Sunday, along with mountain bike rides on Saturday.  Riders can participate in both Saturday and Sunday's events, along with a Thank You Luncheon and Family Fun Day.  All routes are fully supported with premium rest stops, SAG wagons, and motorcycle escorts.

 

When:  Saturday and Sunday, October 22-23, 2011.


Where: 
Rides will begin and end at Camp Twin Lakes in Rutledge, GA, located 50 miles east of Atlanta.  The courses take riders through rural Northeast Georgia and the historic towns of Madison and Rutledge.
 
 
Who: 
This event is open to anyone.  The entry fee for this event is $45 and you are required to raise $100.  The home page for the event is www.spinforkids.org.

Join us for our Saturday morning group ride!

 

Our group ride meets at the shop at 7:45 for an 8:00AM departure.  This is a hilly course!  You must have a road bike to participate and you should be able to ride 25 miles comfortably.  The ride is a no-drop ride with a ride leader and there are several re-grouping points along the course to keep the pack together.  Average pace is 15 mph for the B Group and 17-19 mph for the A Group.

sat morning ride pic
If the weather is inclement, there will be no ride.  We will notify you via Facebook and Twitter
Be sure to check there first before you drive to the store.

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