News from The Bicycle Wheel for March 2011

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Crank It Up!

 

It's getting harder and harder to come up with excuses not to ride!  Get on out there and crank it up this spring.  We have the storeclothing wall stocked up with everything you need this season to make your riding more fun.  We have a wall of spring and summer apparel and a pallet of nutritional supplements that you'll need as you get going this season.

Mark your calendars for April 2nd.  We'll officially kick off the season with our Saturday morning ride at 8:00AM followed by our traditional breakfast afterwards.  We'll have lots of giveaways after the ride, so plan on attending if you're in town.

See you on the roads and on the trails,
 
The Staff of The Bicycle Wheel

The Bicycle Wheel Partners with GE Money to Offer Financing

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12 month financing is now available at The Bicycle Wheel.

 

Have your eye on that new road bike but don't want to tie up your dollars all at once?  We can help.

 

We now offer 12-Month interest-deferred financing through GE Money.  With this plan, you are billed less than 4% of your total purchase each month and owe no interest on your purchase if you pay off your balance at the end of the 12-month term.

 

The application and approval process is simple and takes just 15 minutes to complete.  Once approved, you take your bike and gear that day.  Stop by today or click on the GE Money logo to learn more.

Ask the Expertsscott_amos

Q:  "What are the best tires to run on my road bike?" 

A:  Unfortunately, there is no "one best tire" out there.  Each tire manufacturer has its own philosophy on what a great tire should be.

 

Many tires that are known for being very puncture resistant use a harder rubber compound and Kevlar bands but tend to be less comfortable and absorb little road vibration.  Other tires that are known for being supple and great for cornering may use a softer rubber compound that wears out quicker. 

 

When choosing tires, pay attention to the "threads per inch" or TPI used in the fabric that makes up the tire's casing.  Fabric with a higher TPI count is thinner and more flexible than low TPI count fabric, so the tire's casing conforms closer to the surface it is being ridden on and absorbs more shock.

 

High TPI count also means lower rolling resistance. Most of a tire's rolling resistance is caused by the rubber deforming.  Because there is less rubber, tires with a higher TPI count convert more of the rider's energy into forward motion.  A high TPI count will cost more, but wear longer.  Some manufacturers, like Vittoria are known for having extremely high TPI counts in their casing.

 

Finally, the most important factor in how your tires perform is tire pressure.  Contrary to conventional wisdom, more pressure isn't always better.  Running too high of a pressure can actually slow you down since the tire is more prone to bouncing and wasting energy as it rolls forward.  Too little pressure is equally bad since it saps energy and can cause pinch flats and damage to your rims.  Here are two guides for optimal tire pressure:  one from Michelin and one from Vittoria

road bikes and peter

"Uncle" Peter checking out the selection of fine road bikes.

2011 Cannondale Bikes are Rolling in Daily!

Synapse, CAAD 8 and CAAD 10 models are in stock now with more on the way.  Take a test ride on the finest aluminum frames made today!

 

Trail SL 29'r models are on the way and should be here by the end of the month.

 

Drop in for a test ride today!  

finish line bucket giveaway

Everything you need to keep your drivetrain running smoothly this upcoming season.

Finish Line Pro Care Bucket Giveaway

What is your favorite bike to ride?  Post a picture of you and your favorite bike on our Facebook page wall and you'll be entered to win a Finish Line Pro Care Bucket ($50 value).  The most

creative/unique/cool/off-centered pic wins the bucket!

 

We've seen some of your Facebook profile shots, so we know you have pics of you on your bike!  Get creative here folks!  The Pro Care Bucket contains a Wet Lube, a Dry Lube, a bottle of Bike Wash, a Grunge Brush, a Multi-Degreaser, a water-tight bucket and a bicycle maintenance guide.  All yours for the low price of uploading a picture of you and your bike.

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Go there now!

Time to get outfitted for Spring!

 We have lots of new Spring/Summer clothing by Cannondale and Endura.

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 This is a great time to pick up some new pieces and save big on all Winter gear by Cannondale

  & Giro.

Join us for our Saturday morning group ride!

 
Join us for our group ride at 10:00 on Saturdays in Janurary through March.  Our route is typically 18-25 miles at a moderate pace.  We will continue to meet at 10:00 until April, when the ride will begin earlier in the morning.  

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If the weather is inclement, there will be no ride.  We will notify you via Facebook and Twitter
Be sure to check there first before you drive to the store.
  
Starting Saturday, April 2nd, we will be meeting at 8:00AM.
 

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