Koslow Marketing Insights Newsletter
Issue 2  April 2008
In This Issue
Business Services Division
KMI Partners with Media Buying Company
Business Services Division Takes Off

Danielle Kandel Gamson who has been a Project Director for Koslow Marketing Insights for the past 4 years, has been promoted to VP of Business Services.  Our Business Services division has been working with companies to manage their annual sales meetings, create customized events for team building and company picinics.  Contact Danielle to see how Koslow Marketing Insights might be able to help improve your next company get togther.


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Market Research In Today's Economy

With today's economy continuing to spiral downward it's especially important for marketers and researchers to spend some time understanding what trade off's consumers are making.  Brands are competing for fewer dollars which makes it even more critical to understand your consumer.  Consumers are being forced to make choices they didn't have to in the past.  Ultimately the goal is to keep the consumer happy.  With advertising spending being cut, it is crucial to insure any communication with your consumer is spot on. 

In our 20+ years of market research we have seen that in a down turn economy, market research helps strengthen your relationship with the consumer and ultimately one up your competition.  With backgrounds in research, business and psychology our experts get at the subconscious/situational needs of the consumer instead of trying to understand global needs which might be different in a different economy.

 

 Koslow Markting Partners with Media Buying Company - Milkyway Marketing, Inc.

Star Treatment, Universal Exposure!

We have partnered with Milkyway Marketing to bring our clients even more services.  Milkway provides media buying opportunities and campaign management services.  We believe, working together, we can make a difference for our clients.

 

To provide clients with the most effective media buys, Milkyway utilizes licensed and proprietary databases, qualitative data, Nielsen and Census reports, their in-depth analysis targets only the highest areas of opportunity for the client. Whether the media buy is five thousand or five million dollars, Milkway goes above and beyond to deliver complete DMA coverage, higher-rated time periods, and more efficient CPMs. By providing clients with detailed information on media buys, the client can make an informed decision, thereby, increasing their return on investment.  And isn't that really what it's all about, getting new business?


For your next campaign, call Koslow Marketing Insights so that together with the media specialists at Milkyway Marketing we can provide stellar service to earn your media buying business. Whether it is negotiating and placing effective cable schedules or formulating creative multi-media buys, we customize your experience from beginning to end.  We promise to deliver Stellar Service and Universal Exposure.

Sincerely,

Lisa Koslow
Koslow Marketing Insights
 
We turn marketing challenges into actionable results