Koslow Marketing Insights Newsletter

Issue 1

January 2008

In This Issue

Planning the Perfect Meeting

Dissatisfaction Maps

Team Assessment & Solution

coaching

With the beginning of the year under way, it's safe to assume that your calendar is booking up with meetings. Our society likes meetings. Whether you are a group of people coming together to share ideas, solve a problem, or make new decisions, these simple steps will help make your next meeting more productive.

Steps to Planning the Perfect Meeting:

First decide "What type of meeting are you going to have? (problem solving, decision making, planning, reporting and presentions, evaluating, etc)
Who should attend this meeting? Make sure you have as many points of view as possible. Ideally anyone who is affected by or has expertise regarding the topic should be included).
Choosing the right room and set up. A rooms "body language" sets the tone for any meetings. If there is a semi-circle than group members understand the meeting to one of colloboration, if there is a podium, group members expect a lecture, etc, etc
Create and send an agenda out before the meeting, so everyone knows what to expect.

KMI's faciliation and business consulting division is available to help you plan the Perfect Meeting.

Quick Links

Greetings!

When was the last time you thought about innovative ways of connecting with your target audience. We have! and that's one of our goals this year, helping our clients find new and meaningful ways of connecting with their consumers.

Whether working on a segmentation study, experiencing D-Maps or working with your team internally, we hope you find this information helpful and we look forward to working with in 2008.

The KMI Team

D-Maps

Understanding Consumer Dissatisfaction

Dissatisfaction - if we know what a consumer doesn't like we can fix it. A look that gives you actionable results immediately.

The concept of D-Maps is to identify current problems consumers have with products and services. Dissatifactions are tangible, they erode ability to gain repeat and generate trial. D-Maps offer actionable information for product improvements, advertising ideas, competitive attacking, new product development and tracking. D-Maps are an easy quick, visual identification of problems and opportunities.

To see a demo on

D-Maps, contact KMI today.

Corporate Team Building in 2008

We offer "Team Assessment & Solution" sessions in advance of any of our team building events. Our facilitators provide a positive process for:

� Breaking down barriers and Encourages communication

� Starting the group problem solving and teamwork process, and

� Providing real solutions to teamwork obstacles and operational issues.

Real team building means using and enhancing the team skills that are required at work as well as getting to know your team members and learning to work more efficiently together

During our program, participants will gain valuable experience in:

Problem Solving

� Identification of abilities and skills

� Team Identity and Positive Group Initiative

Team Building

� KMI Corporate Team Building Events are designed to not only coordinate activities, but facilitate the follow-ups for these activities, and truly give a total team-building experience.

Personalization

� KMI caters to the needs of the individual. With a wide selection of programs, the Team will personalize your event, using games designed exclusively for you.

Problem Solving

� Our games and activities are designed to truly test your abilities to think outside the box.

� Most activities can be completed in multiple ways, encouraging creativity and teamwork.

"Edu-tainment"

� KMI offers a great alternative to typical lecture-style staff training.

� Group members will gain valuable skills, while actively participating in activities.

Sincerely,

Lisa Koslow
Koslow Marketing Insights

We turn marketing challenges into actionable results