Have you changed your strategy?
Of course you have. In light of the radical changes in the economy, we've all had to regroup. But for some, the shift has been limited to staff reductions, travel restrictions, and the elimination of bonuses. Given the interests of our customers in the document industry, we really should be doing more than just adopting those temporary belt-tightening types of measures.
I was reading about the latest study released by Madison Advisors - The Print Suppression Market Study. If you haven't read this report yet you probably should. I found the information presented to be pretty enlightening. You can get a copy of the report by visiting the Madison Advisors web site. CLICK HERE.
 SPECIAL OFFER for NEWSLETTER SUBSCRIBERSMention Print/Mail Consultants when you request the Print Suppression Market Study from Madison Advisors for a special discount!
The study of internal print operations and external print service providers shows that today, the adoption of electronic delivery by customers is at about 8%. But most revealing is that over half the survey respondents said that they expect to increase that ratio over the next five years to levels between 26% and 50%. That represents a lot of documents that won't be printed!
The reasons are pretty obvious. To a finance executive, the amount of money spent on postage, materials, and production is an easy target. There is likely to be a great deal of pressure to slim down operations that produce and distribute paper in favor of electronic delivery.
We all know that paper isn't going away entirely. But basing an enterprise that exists to support the need to push large volumes of paper around doesn't seem like a sustainable venture without a change in focus. Just look at the postal services!
At our company, we're expanding into other areas. We're still helping clients optimize their document production workflows, but these days we spend an equal amount of time on activities that will likely result in a reduction of volume. Performing an overall customer communications analysis, for example. See our new home page for a description of this change in focus. CLICK HERE.
Other vendors that support the document business should also be developing strategies to survive in a world where at least half their customers want to decrease their print and mail volumes by 40%. |
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PMC Can Help You Transition 
When you decide you want to help your customers increase their paperless penetration rate while still exploiting your products and services, call us.
 Without any investment on your part to develop new capabilities, we can immediately work with your customers to help them reach their goals, simultaneously showing them how your products fit into that strategy.
We've got several approaches that are all ready to go, including our PMC Green Assessment, coaching program, and customer communications analysis plans. All these products can be adapted to complement your products and support programs.
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