The newly launched "Make it Stick" campaign is a powerful tool to help afterschool providers deliver the message that linking academics to the real world makes learning relevant to students, and makes it stick. The new campaign is designed to give educators, advocates and policymakers positive stories, research and tools to make a strong case for quality afterschool and other out-of-school time programs.

The kind of expanded learning opportunities taking place in afterschool and summer programs, which provide a different kind of learning combined with real-world experience, can "make learning stick." The campaign will help advocates refine this message and promote the learning that is taking place after the school bell rings. It focuses on five elements:

* Expanding the definition of student success;
* Using research-based knowledge about how students learn best;
* Integrating innovative learning approaches and places;
* Fostering collaboration across all sectors; and
* Providing educators with new opportunities for leadership and professional development.

The "Make it Stick" website gives advocates a place to connect with each other and share best practices in order to strengthen the field. The site also helps advocates connect with Congress and other policy makers in order to educate them about why the demand is so great for quality afterschool and summer programs.  On the new website, advocates also will find resources including videos, case studies, the latest news and other information.

"Make it Stick" is sponsored by the Charles Stewart Mott Foundation's New Day for Learning, which re-envisions education.