The MemberWise Network
MemberWise Network eUpdate
Issue 17
October 2012
Dear Colleague 

Welcome to your October Issue!


This month will be a challenging month for the membership sector and we have a lot to share with you!

In this issue we launch our '6 Governance Top Tips' advice sheet and explore 3 dedicated online member engagement sessions that will feature on our 'Harnessing the Web to Drive Membership Value and Growth' programme. PLUS our speakers will investigate the opportunities the early delivery of 4G mobile technology (announced last night!) will present to our sector.


We also announce the launch our new 'Getting to Grips with Direct Debits' training course and invite you to take part in a short online survey that will enable you to benchmark your current/proposed web activity against the sector PLUS you could win a 50 John Lewis voucher.  

This issue is kindly sponsored by Spotlight Market Research & Editing and Bates Wells and Braithwaite LLP.


Let's get started!

Richard Gott

The MemberWise Network

In This Issue...
How can we effectively drive-up online member engagement?
'Getting to Grips with Direct Debits' Seminar announced!
'6 Governance Top Tips' Advice Sheet launched!
'Harnessing the Web' Survey - Free benchmarking opportunity
The Latest Online Discussion
Dates for the diary - October
And finally...
How can we effectively drive up online member engagement?

Good Question! This will be tackled in 3 of our inspirational online member engagement management themed sessions at our forthcoming national conference (in partnership with APT Solutions). 

Harnessing the Web to Drive Membership Value and Growth

Hotel Russell, Russell Square, London 
23 October 2012


These themed session topics will include:    

- Optimising Membership Satisfaction: Using CRM to


Our conference will include the membership sector's first ever web-focused trade exhibition that will feature leading online solution providers including APT Solutions, ASI Europe, IRIS NFP, NetXtra, Premier IT, thankQ, Job Target, SiftGroups, Vista Design and Voice Commerce.

Only 20 membership and association professional passes remain so please book now to avoid disappointment later!

Find out more... 

enhance user experience
- Harnessing your CRM data to improve member engagement - The Amazon effect
- CRM & the Web - The advantages & pitfalls associated with total integration

Speakers will also explore the implications of last night's announcement regarding the early roll-out of 4G mobile internet connectivity and its implications for the membership sector.
'Getting to Grips with Direct Debits' seminar announced!

Getting to grips with Direct DebitsDon't miss out on collecting membership fees.  New prohibited practice for Direct Debits!  

In January 2013 a new Direct Debit prohibited practice is being introduced.   

This is to try and prevent organisations from inadvertently cancelling Direct Debit Instructions by submitting incorrect codes to the bank.

Are you aware of this change and how it will affect your proc

Do you need to know about reducing unpaid items, optimizing processes or increasing collections? 

Training on the latest version of the Service Users Guide and Rules will enable your membership organisation or association to get the most out of the Direct Debit scheme. 

Clear Academy and The MemberWise Network are pleased to announce the first joint Direct Debit Training Course, exclusively aimed at Membership and Association Professionals. 

This one day course will be held on 21st November in Central London. 

Find out more...

'6 Governance Top Tips' advice sheet launched!

We are pleased to announce the launch of this great new MemberWise advice sheet following our '6 Governance Top Tips' Lunch & Learn session facilitated by Bates Wells and Braithwaite LLP. 
governance image


BWB LLP Partner, Thea Longley, commented:

'It was great to see so many senior membership and association professionals attend the seminar.  It shows just how important it is to get governance right.'  


Our next two sessions within the series (Data Protection: The Basics & Facing Up to Facebook) are now fully booked, however a waiting list is now open and you can register your interest in attending HERE.

Advice sheets for the next two sessions will be posted on our website shortly after each has taken place.

Download the '6 Governance Top Tips' advice sheet...

Free benchmarking opportunity: 'Harnessing the Web' Survey
This month not only sees our 'Harnessing the Web' conference but also the launch of a dedicated benchmarking project to establish where we are as a sector & where we want to be in the future!

Our short online survey will provide you with the opportunity to benchmark your current and desired future web activity against the rest of the membership sector and will provide you with a unique insight.

Unlike many surveys on this topic our online survey is unique in that it has no product or service sales orientation behind it, you can complete it anonymously (if you so wish!) and it will focus our future training, advice and events offerings to better serve you!

If the above isn't quite enough to sway you into responding we will provide you with a free copy of our survey benchmarking report before it is published and you will be entered into a competition to win one of two 50 John Lewis vouchers.

Complete our short survey now...
The latest online discussion...

Our online professional networking group continues to provide you with a unique opportunity to network with over 630 membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and recognised suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top 6 discussion topics': 


Social networks logo1: Who recommends their CRM system?
2: Jargon Busting - Add yours!
3: Benefits management
- Can you recommend?
4: Twitter campaign ideas
5: Thoughts on agile business change
6: West Coast Mainline e-Petition

Join in the conversation... 

Dates for the diary (October)

Date for the diary 

Check out the latest membership sector seminars, conferences and events via the MemberWise events listing. This month is huge!   




Featured event:

Harnessing the web to Drive Membership Value & Growth 


Other events/seminars/conferences:

04: Governance of Professional Bodies, PARN

05: Understanding the Professional Body Sector, PARN

08: MemberWise Legal Lunch & Learn - Data Protection - The Basics

09: Corporate Governance - Institute of Association Management 
      Membership Recruitment & Retention Training

11: Recruitment & Retention Made Easy, Membership Matters

16: Membership Research & Metrics  Membership Matters
      Managing Volunteers, PARN, London

17: Member Recruitment Strategies & Tactics, Sue Froggatt
      Professional Standards & Regulation, PARN, London

18: Member Retention Strategies & Tactics, Sue Froggatt
      Professional Ethics, PARN, London  
      Successful Membership Recruitment Strategies, Membership Matters

23: 'Harnessing the Web' Conference, MemberWise

24  Member Research Fundementals, Sue Froggatt
      Sponsorship Fundamentals Workshop, Sue Froggatt

25: Successful Membership Retention Strategies, Membership Matters
      Delivering Member Service Excellence, Sue Froggatt


Find out more...   

And finally...

There are a number of great organisations within the membership and association sector that can provide you with best practice information and advice.   


These organisations are here to help/support you and your organisation! 

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

 Our Sponsors...



 Spotlight provides Strength, Clarity and Partnership to professional membership orgs looking to maximize ROI on market research without compromising quality.

We provide full international research services and consulting; holistic insights and story-led research & reporting.

Visit our website...

View press/media content based on our client research...

Read our paper on encouraging member engagement using online media... 

 Introducing our current Seminar Partner...

Bates Wells and Braithwaite LLP

We are working together to increase best practice sharing within the membership organisation and association sector.  

Find out more about Bates Wells and Braithwaite...

'6 Top Governance Tips' advice sheet   

Featured Event...

Association Congress 

 13-14 December



The most extensively researched programme to-date has produced a fantastic event with CEO level plenary addresses and 7 streams of in-depth information, including separate streams for Individual Member Associations and Trade Associations. 


Learn how to improve your service to members, whilst increasing turnover and profit. 

Download the brochure...


Save 100 on the

two day rate and

50 on the one day rate. 

Register using code:

New Suppliers...

Introducing our latest MemberWise Recognised Suppliers:


Parliament Hill
(Affinity Scheme Provider)

Find out more...

Spotlight Market Research
& Editing

10% off
first consultancy project

Find out more...
Our Supplier Directory...

We host the membership sector's most comprehensive online supplier directory that signposts the products and services of over 100 recognised suppliers.

The directory is categorised by function so you can be sure to find the right supplier.


Take a look...

MemberWise website

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