The MemberWise Network
MemberWise Network eUpdate
Issue 14
July 2012
Dear Colleague 

Welcome to your July issue!

We are kicking-off our July issue with a 'Killer Question' for you:

'Are you harnessing the web to drive membership value and growth?'

This will be the theme of our next 'game changer' conference (to be held on Tuesday 23 October at the Hotel Russell, London). An overview of the event can be found below and a personal invitation will be sent to you tomorrow!

In this eUpdate we will report back on our employer-led CPD research work and membership professional framework consultation. We also invite you to vote for your favourite 'Legal Lunch & Learn' session themes and update you on the latest online good-practice focused online membership sector banter.


Also, do take a look at the Corporate Development Manager vacancy at ACCA! This looks like a really exciting role!


This issue is kindly sponsored byMemberWise Recognised Supplier: 
CJ Association Management




Richard Gott

The MemberWise Network

In This Issue...
Next MemberWise Conference - 'Like'?
Employer-Led CPD Research Focus
Vote for your Free Legal 'Lunch & Learn' Session Topics!
Membership & Association Professional Framework 'Road-Test' Results
TAF Best Practice Award Winners!
The Latest Online Discussion
Dates for the diary - July
And finally
Next MemberWise Conference - 'Like'?

 'Harnessing the Web to Drive Membership Value & Growth'

Web Conference Logo
Our next conference (in partnership with APT Solutions) will be our biggest to date and will feature 3 dedicated lecture/seminar streams:

- The BIG Picture (strategy)
- Website Focus (operational)
- Online Social Media Focus (developmental)

21 educational sessions will be led by 16 senior membership professionals and expert speakers who will highlight 18+ 'success stories' to inspire and enthuse.

Our conference will include the membership sector's first dedicated web-focused trade exhibition that will incorporate free web-related 'health-checks' and enable delegates to 'get to grips' with the latest online membership focused tools/resources.

Tomorrow we will send you an 'Early Bird invitation' email that will profile three of our expert speakers and introduce some of key case studies to be explored!

If you cant wait until then why not take a look our dedicated conference website where you can view all the sessions, speakers, exhibitors and register to attend!  

Find out more...

Employer-Led CPD Research Focus

On 12 June we supported a membership professional-led focus group, facilitated by the Tomorrow Project.

This dedicated event focused on employer-led continuing professional development (CPD).

learningKey issues included
 the validation of new and informal types of CPD, encouraging more social forms of CPD, finding ways for individuals to secure career progression through CPD, and bridging employer interests in job-specific skills and the interests of regulators and institutes in maintaining professional standards.


You can keep up with progress on this project and other membership sector-led research by visiting the new Research Section of the MemberWise website.

Read the full article... 

Vote for your Free Legal 'Lunch & Learn' Session Topics!
In the current economic climate it is important to ensure our organisational responsibilities and activities are 'bullet proof' from a legal perspective.

Throughout September, October and November we will partner with leading membership sector based soclicitor, Bates Wells and Braithwaite LLP, to provide 3 free and dedicated 'lunch & learn' sessions. 

Your mission (should you chose to accept it!) is to select three of the following legal themes:

1) Top governance tips for membership organisations/associations
2) Dealing with membership disputes (including removal of members)
3) Data protection - the basics
4) Facing up to Facebook - Legal issues around the use of social media
5) Protecting your brand
6) Contract law basics
7) Employment law update - Discrimination issues
8) Employment law update - What is the employment status of your workers (including volunteers and contractors) and why does it matter?
9) Website Health Check

Vote now...
MAP Framework 'Road-Test' Results
On 22 June 24 representatives met at the Trade Association Forum (TAF) headquarters to road-test our new Membership and Association Professional (MAP) framework.

Next stop - 'Early Adopter' Case Studies!
Senior membership professionals and CEOs representing organisations including MENSA, Association for Consultancy and Engineering, Biochemical Society and the Association of Accounting Technicians took part in a 'hands on' session designed to user-test the effectiveness and inclusiveness of the framework. 
Traffic Lights

The outcome of the session was that the framework needed further development, however the consensus was that the resource could prove extremely useful for both membership organisations and associations looking to develop/grow.

It was also agreed that the resource would be useful for individuals looking to quality assure their own individual work.

The session was observed by a representative of the UK Department of Business, Innoviation and Skills (BIS) and we are pleased that the project continues to gather momentum and support.

The MAP project is a joint-collaboration with the Professionalism Group and next steps include refining the resource further and working with 5 case study organisations. If you would like to register an interest in becoming one of our early-adopter case studies please Contact Us.
TAF Best Practice Award Winners!

Our network is all about sharing and celebrating best practice within the membership and association sector.


Each year we work in collaboration with the Trade Association Forum (TAF) to raise awareness of the Best Practice Awards.

The results were announced last Thursday at the Best Practice Awards Evening at the Plaisters' Hall, London, and was hosted by well-known former Top Gear presenter, Quentin Willson.

The winner of the Trade Association of the Year 2012 is the Recruitment and Employment Confederation. Other winners include:

- Commercial Initiative: Dental Laboratories Association

- Electronic Communication: Agricultural Industries Confederation

- Event of the Year: PCG - The Voice of Freelancing

- Magazine of the Year: National Association of Funeral Directors

- Marketing Campaign of the Year: National Association of Professional Inspectors and Testers

- Membership Pack of the Year: The Recruitment and Employment Confederation

- Membership Success of the Year: Society of Trust and Estate Practitioners

- Publication of the Year: Association of Interior Specialists

- Website of the Year: Road Haulage Association

We look forward to working with TAF on the 2013 awards!
The latest online discussion...

Our online professional networking group continues to provide you with a unique opportunity to network with fellow membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and recognised suppliers.


Take a look at our current 'top 5 discussion topics': 

Social networks logo


1: Poll - Your thoughts on 0870/premium membership helpline numbers
2: User-reviews - Good or bad?
3: Delivering membership events to generate income
4: Imagine you could name 3 types of membership - Your ideas?
5: Suggestions for telemarketing agencies

Join in the conversation... 

Dates for the diary (July)

Date for the diary 

Check out the latest membership organisation and association sector seminars, conferences and events via the MemberWise events listing.  



05 - Institute of Association Management (IofAM) AGM & Social, London 


11 - Getting more value from managing your events, Manchester
Offer - MemberWise subscriber offer: 50% off


11 - Refreshed Membership Think Tank III, London


15 - International & European Associations Congress, Liverpool


Find out more...   


And finally...

How much data do you think is created on the web every minute?    


As membership organisations and associations we work with and create a lot of data, however this amount is dwarfed by the following statistics:

- 2 million searchs take place on Google
- The mobile web welcomes 217 new users
- 34,722 organisations/brands receive 'Likes'

- 47,000 mobile 'Apps' are downloaded
- 100,000 Tweets are published


Full Info Graphic... 


We think this would make a great 'filler' slide to spice-up any membership-related presentation - Gotty will certainly be using it at some point!

We are always looking to develop and improve this e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

Our Sponsor...



CJ Association Management is offering MemberWise subscribers

a 50% discount
on e-newsletters

throughout July.


Email marketing is highly cost-effective and is increasingly becoming a primary means of engaging directly with members, particularly following the recent postal price hikes.


CJAM delivers the complete e-newsletter package, from design through to evaluation and monitoring.


To take advantage of this offer contact the team on 01787 226995

Find out more about
CJ Association Management...



Corporate Development Manager

Fixed-Term Maternity Contract
(to May 2013) 

40,000 PA
Holborn, London

Find out more...

New suppliers...

Introducing our latest MemberWise Recognised Supplier promotions!

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(Free Communications Health Check)

Direct Debit Processing

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Association Management
(Free outsourcing consultation)

CRM Provider

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Our Supplier Directory...

We host the membership sector's most comprehensive supplier directory which signposts the products and services of over 100 reputable suppliers.

The directory is categorised by function so you can be sure to find the right supplier.


Take a look...

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