The MemberWise Network
MemberWise Network eUpdate
Issue 12
May 2012
Dear Colleague 

Welcome to your May issue!


It has been yet another busy month for the membership organisation and association sector and I hope all is well at your organisation!


In this issue we highlight two key developments as well as our usual good practice articles:

1) A new and improved MemberWise website! We outline some of the key developments, changes and improvements below. Alternatively, why not visit and see for yourself!

2) A short consultation on our next proposed conference topic - 'Harnessing the Web to Drive Membership Value and Growth'.
Share your thoughts/feelings on our proposed topic and in return you can gain access to a limited allocation of discounted places and enter our competition to win a 30 John Lewis voucher. See below or Respond now!... 


In this issue we also launch two great new advice sheets, invite you to our Membership and Association Professional (MAP) competency framework focus group and much more. 


This issue is kindly sponsored by MemberWise Recognised Research Agency, Research by Design. 




Richard Gott

The MemberWise Network 


In This Issue...
New MemberWise website launched!
Five Steps to Writing the Perfect Market Research Brief
Conference Consultation - Harnessing the Web to Drive Membership Value & Growth - 'Like'?
Fancy 'Test Driving' a New Comptency Framework for Membership Professionals?
Five Steps to Perfect Press-Releases
The Latest Online Discussion...
Dates for the diary - May
And finally...

New MemberWise website launched! 

New WebsiteFollowing your feedback we have relaunched our website.


Why? To provide more comprehensive, structured and practical help and advice. 

So, what's changed? We take a look! 

New Advice Sheets: Our new site hosts over 30 new and structured titles. We plan to increase these substantially over coming months. Learn something new...


The Sector's Leading Supplier Directory: Our new site hosts over 100 MemberWise Recognised Supplier profiles featured in 24 membership organisation and association-specific categories. Take a look...

Practitioner-Driven Research: This new section of our new site features our latest research. Great for benchmarking! You will find our Recruiting and Retaining Members During Challenging Times survey results here. Benchmark here...

Online Professional Networking Opportunities: You will find links to our growing online networking groups, including our LinkedIn Group, Facebook page and Twitter feed. Join in the conversation right now...

And much more!: Our Events Calendar, eUpdate Archive, and our competency based CPD project - Membership and Association Professional (MAP) project.  


Take a look!...  

Provide feedback...  


Five Steps to Writing the Perfect Market Research Brief 

When looking to commission research, the brief is crucial. 


The more time you give to thinking about your research beforehand, the more likely the final outcomes will meet your needs and feed into your business objectives.


Ruth Bolle

Ruth Bolle, Head of Membership Research at Research by Design, gives you the model you need to write a successful research brief.

She details the five key elements:


1 - Market, business and strategic overview
2 - Background to and role of the research
3 - Objectives
4 - Research target and suggested approach
5 - Timings, budget and deliverables

Read the full article...

Harnessing the Web to Drive Membership Value & Growth conference - 'Like'?

We are now consulting on the proposed topic of our next one-day conference. It's time to have your say on the matter! 

Web Conference Logo
Proposed themes will include:  

1) The Big Picture: Membership Sector & the Web

2) Website Focus...
3) Online Social Networking... 

It is proposed that over 20 dedicated seminars/lectures fit into the above 'Pick & Mix' programme. All will be 100% membership focused and educational, seminars will be interactive and led by visionary leaders, senior membership professionals, and leading sector suppliers.


Round-table networking/good-practice sessions will also form a major part of the concept.

Our consultation topic has so received 70 'completes'

- 100% endorse a web-focused conference

- 90% are keen to see a related research project
- 85% want to find out more/gain discounted entry 


So, what do you think? 


Take part in our consultation and gain access to a unique discount code (that can be used if the conference goes ahead) PLUS one lucky respondent will win a 30 John Lewis voucher.

Note: Our consultation closes on Friday. 


Have your say...


We are currently welcoming expressions of interest from potential speakers/sponsors & exhibitors so if you would like further information please Contact Us

Fancy 'test-driving' a new competency framework for membership professionals?

In February we received the 'green light' from over 20 membership organisation/association representatives to develop a dedicated competency framework for our sector.

We have done just that, so now it's time for you to 'test drive'!


frameworkA dedicated half-day focus group will take place in Central London on 22nd June and will be generously hosted by the Trade Association Forum (TAF).


We now invite you to register an interest in attending!

Educational 'take-aways' from this session will be:

- A deeper understanding of the general and technical competencies required by membership and association professionals
- The opportunity to benchmark your activities with colleagues from other members
hip organisations and associations
- The opportunity to be one of the first membership organisations and associations to pilot the resource (completely free-of-charge for attendees at this focus group event)


We are now inviting up to 15 membership organisations and associations to attend this exclusive event where we will be focusing on the following areas - CPD, Professional Services, Governance, Membership, Marketing, Communications, Operations and Project Management.

Find out more about this project...

Express an interest in attending our focus group... 

Five Steps to Perfect Press-Releases

Generating your own positive publicity by engaging in public relations activity is a cost effective route to attracting new members and increasing return on investment.  


Louise Clarke, a communications consultant specialising in the membership organisation and association sector, demonstrates how producing perfect press releases can help to raise your profile, strengthen your brand and increase sales.  


Louise outlines five key tips:  Featured service


1. Short, snappy headlines.    

2. Tight, clear and succinct writing.

3. Answer the questions: Who? What ? When? Where? And

4. Include an interesting quote if possible.

5. Finish with a call to action.

The full article can be found on the MemberWise website. It includes a number of press release 'golden rules', live examples and useful links.


Find out more...

The latest online discussion...

Our online professional networking group provides you with a unique opportunity to network with fellow membership organisation and association professionals.

Our group provides 

Social networks logo

- The latest news & views within & outside of our sector
- Good practice sharing, case studies & news items
- Newsfeeds from key sector organisations

- Updates on MemberWise Network activity 


This month's 'hot topics':


Manager's Choice: During the Olympics - Business as Usual?

1: The best day of the week to send membership surveys

2: Top Ten Tips - Using Social Media to Retain Members   

3: Seeking events management companies in the North West

4: MemCom Awards - Shortlist announced 

Join in the conversation now... 

Dates for the diary (May)

Date for the diary 

Check out the latest membership organisation and association sector seminars, conferences and events via the MemberWise event calendar.  



15: Governance for Prof. Bodies, PARN, London
16: Managing Volunteers, PARN, London
17: Business Change in The Cloud, Indigo Blue, London


Find out more...   


And finally...

On the lighter side...   


We really like this concept - Birthday cards personalised with a video via your SmartPhone!  


Popular online card seller, Moonpig, has launched new cards that enable you to personalise birthday cards with a video message. Perhaps this is something we could do with membership cards in the future? Just a thought..


Take a look... 

We are always looking to develop and improve this e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

Our Sponsor...

Research by Design


Research by Design provides research solutions for membership and professional associations.  


Unlike other research agencies, we have a specialist department focused solely on the membership sector.  


We therefore offer a unique approach: expert membership insight combined with unparalleled research acumen.


Latest Vacancy...

Faculty of Medical Leadership and Management  

Membership officer

1 year contract
Up to 28k per annum


 We are seeking a Membership Officer who will support our engagement with current and prospective members and help us achieve targets for member recruitment and retention, reputation and revenue.


Featured Event...

TAF Awards

10th Annual TAF Best Practice Awards and Networking Dinner


The 10th Annual Best Practice Awards is the annual prestigious event that recognises,  

rewards and promotes
best practice amongst Trade Associations
in the UK.

This year, the event will take place at the Plaisterer's Hall in London on 28th June 2012.

The Awards presentation will be hosted by Quentin Willson.

For more information or to book your place please contact:

Find out more...


MemberWise website

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