The MemberWise Network
MemberWise Network eUpdate
Issue 9
  February 2012
Dear Colleague 

Welcome to your February issue!




We are now into February and hopefully we will all leave behind the 'January Blues' that many of us have faced!

This month we share one of our ten ways to gain more members, promote a great offer from PARN,
 find out how we can 'get the design right' in our membership/marketing literature, and provide information on how we are actively helping to signpost your organisation to news and media content providers.


Our Recruiting and Retaining Members conference is now only a month away and we are pleased to advise that there are now only 7 places remain.


This eUpdate is kindly sponsored by leading CRM provider and Platinum Sponsor of our forthcoming Recruiting and Retaining Members During Challenging Times conference, Silverbear. 


Also, in this issue we partner with the Institute of the Motor Industry (IMI) to highlight 4 exciting new roles. See the Vacancy Service item in the right-hand column.


I hope that you enjoy this update and please do tell friends/colleagues!



Richard Gott
The MemberWise Network


In This Issue...
Ways to Gain More Members: Way No1 - 'Bullet-Proof' Your Planning
Marketing Focus - Getting the design right...
PARN Financial Ratios Report Offer (10% off)
UK Association Congress Presentations - Free downloads for MemberWise subscribers
MemberWise: Helping to raise your media profile
Latest online discussions
Dates for the diary - February
Ways to Gain More Members - 'Bullet-Proof' Your Planning

We recently delivered our Guardian Seminar, 10 Ways to Gain More Members. Over the coming months we are going to share these with you and we kick-off with 'Bullet-Proofing Planning'.


BulletproofWe promoted the key requirement that membership strategy should be driven by organisational strategy, and in turn membership strategy should be delivered through a clear, concise and SMART membership retention and recruitment plan.

The retention and recruitment plan should go much further than general retention and recruitment activity planning and become a forward focusing activity/document. How many of us have to admit to reading retrospectively in order to make sure 'bases have been covered'? Ideally the plan should be driving activity forward!

So what should feature in the plan? We are not going to go into the obvious points/structure, however it is worth thinking about these:

- Segmented campaigns

- Bringing lapsed members 'back to the fold'

- Ways to drive up member value proposition (MVP)

- Incorporate local and special interest rec/ret planning


Related MemberWise resource: Online Discussion Group: Recruiting & Retaining Members During Challenging Times. Join in the discussion!

Next month we will look at 'Way No 2' - Taking full advantage of the current economic climate and using it as an opportunity to engage with members.

Marketing Focus - Getting the design right!

Our sector has moved a long way in recent years and in today's over saturated image-led world trying to get your message seen as well as read to an increasingly visually sophisticated audience is challenging to say the least.


Coupled with a much tougher environment, particularly in light of the current economic downturn what can we do to effectively promote and market our campaigns?


designSteven Randall is a hands-on graphic designer (and owner of graphic design agency, Ocean) who has worked with a number of membership organisations including the RIBA, the Royal College of Veterinary Surgeons and the College of Optometrists. We asked him "How can we get the design right?"

Steven answers this critical question in an article hosted on our website and introduces content that he will be including in his 'Getting the Design Right' seminar at the forthcoming Recruiting and Retaining Members During Challenging Times conference on 5th March at One Whitehall Place.

Find out more...

PARN Financial Operating Ratios Report - 10% discount for MemberWise subscribers

The Professional Associations Research Network (PARN) is offering MemberWise subscribers 10% off this fantastic report that will help professional membership bodies to benchmark activity with similar organisations within our sector.

Prices for a downloadable PDF copy of the report would be:

PARN Members - 100 +VAT
Non-members - 150 +VAT
MemberWise members - 135 +VAT

Bound hardcopy version delivered by post incurs an additional 20:

PARN Members - 120 +VAT
Non-members - 170 +VAT
MemberWise members - 155 +VAT


Find out more...

UK Association Congress Presentations - Free for you to download now!

In 2011 we chaired a session at the conference dedicated to the effective utilisation of member data. Presentations are now available to download.


These include:

Implementing Change' by Mark Levin, Speaker
- How commercial is our sector?' by Damian Hutt, Association Resource
- 'Rags to Riches' by Nigel Steffens, CEO, Federation of Screen and Digital Printers Association
- 'How ICAEW met the challenges of instilling a more commercial philosophy at a 130 year old institute' by Sharron Gunn, Executive Director
'Association Fireside Chat' by sector "gold-dust" speaker & Chairman of Kingston Smith Assoc. Management, Mark Boleat.


Note: To access these presentations you will be required to submit your contact details.


Download presentations...

MemberWise - Helping to raise your media profile

Just before Christmas we were contacted by a Sky News researcher who was looking to arrange an interview with a professional body representative.

The researcher stumbled across our 'List of subscribers' page on our website and advised that they had saved it to their 'Favourites' for future reference. They advised that the list was a great resource and that it could be much improved if subscribers' websites were linked from this.


PRWe received great feedback from the MemberWise subscriber for linking their organisation to the media as it helped to raise the profile of their organisation at zero cost.


We don't like the phrase 'stumbled accross' so we have enhanced our 'About our subscribers' page and hyperlinked organisations with their respective websites. Over the coming months we will be signposting this to media/news agencies


It would be great if you could check if all is present and correct with your link on our 'About our subscribers' page.  If it is incorrect or your organisation is not featured please email

Online Professional Networking Group - The latest discussions...

Our online professional networking group provides you with a unique opportunity to network with fellow membership professionals, as well as:

 Social networks logo

- The latest news & views within & outside of our sector
- Good practice sharing, case studies & news items
- Newsfeeds from key sector organisations

- Updates on MemberWise Network activity 



This month we highlight five 'hot topics':


1: New Direct Debit Rules signposted by Clear Academy

2: 90-9-1 poll - Has this changed to 70-20-10?
3: NCVO Membership Drivers for 2012 

4: Outlook for the new year poll results
5: User-testing websites - Your top tips - (4 comments)

6: Reviewing membership subs. models - CILIP (3 comments) 

Join in the conversation right now...



Dates for the diary (February)
Key membership organisation and association-specific events taking place this month:

09: Regulation SIG Meeting, PARN, London


15: Do you understand your publishing contract?, Learned and Professional Societies Forum, London

15/16: Charitable Associations Exhibition (CHASE), Conference House, London


23: Annual Conference, Trade Association Forum, London.

Don't forget to visit the MemberWise Event Calendar for events taking place later in the year...
We are always looking to develop and improve this e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

Our Sponsor

Silver Bear 

Silverbear deliver Membership CRM solutions for their customers.


Through a familiar interface using Microsoft Dynamics CRM, Silverbear offer greater efficiencies and provide membership organisations with an intelligent understanding of their members. 


This ensures the organisation a more connected, personalised experience, adding further value to their members, increasing their renewals and allowing them to focus on their membership strategy.  


Silverbear Membership includes event and conferencing, online applications, portals and financial integration, plus much more.


For further information visit the Silverbear website or call 01483 409409.

Vacancy Service

Institute of the Motor Industry

Professional Development Marketing Manager

Business Relationship Manager

Business Relationship Executive

Careers IAG Development Coordinator

Find out more about these exciting new roles...

Featured on our website...

   Our website contains the membership  sector's leading directory of suppliers and associated FREE advice sheets.


This month we signpost the 'CPD & eLearning' section that includes 8 high profile suppliers:

Aurion Learning

Nelson Croom

The Open University

The Training Gateway

Premier IT

WBT Systems


A number of the above suppliers offer MemberWise subscribers up to 30% off standard prices.


This section of the website also includes the following good practice advice:


Online learning CPD and eLearning


7 Habits of an effective CPD Professional


CPD Benchmarking


Approaches to CPD measurement 
Find out more...

MemberWise website

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