|Dear Colleague |
Welcome to your February issue!
We are now into February and hopefully we will all leave behind the 'January Blues' that many of us have faced!
This month we share one of our ten ways to gain more members, promote a great offer from PARN, find out how we can 'get the design right' in our membership/marketing literature, and provide information on how we are actively helping to signpost your organisation to news and media content providers.
Our Recruiting and Retaining Members conference is now only a month away and we are pleased to advise that there are now only 7 places remain.
This eUpdate is kindly sponsored by leading CRM provider and Platinum Sponsor of our forthcoming Recruiting and Retaining Members During Challenging Times conference, Silverbear.
Also, in this issue we partner with the Institute of the Motor Industry (IMI) to highlight 4 exciting new roles. See the Vacancy Service item in the right-hand column.
I hope that you enjoy this update and please do tell friends/colleagues!
The MemberWise Network
|Ways to Gain More Members - 'Bullet-Proof' Your Planning|
We recently delivered our Guardian Seminar, 10 Ways to Gain More Members. Over the coming months we are going to share these with you and we kick-off with 'Bullet-Proofing Planning'.
We promoted the key requirement that membership strategy should be driven by organisational strategy, and in turn membership strategy should be delivered through a clear, concise and SMART membership retention and recruitment plan.
The retention and recruitment plan should go much further than general retention and recruitment activity planning and become a forward focusing activity/document. How many of us have to admit to reading retrospectively in order to make sure 'bases have been covered'? Ideally the plan should be driving activity forward!
So what should feature in the plan? We are not going to go into the obvious points/structure, however it is worth thinking about these:
- Segmented campaigns
- Bringing lapsed members 'back to the fold'
- Ways to drive up member value proposition (MVP)
- Incorporate local and special interest rec/ret planning
Related MemberWise resource: Online Discussion Group: Recruiting & Retaining Members During Challenging Times. Join in the discussion!
Next month we will look at 'Way No 2' - Taking full advantage of the current economic climate and using it as an opportunity to engage with members.
Marketing Focus - Getting the design right!
Our sector has moved a long way in recent years and in today's over saturated image-led world trying to get your message seen as well as read to an increasingly visually sophisticated audience is challenging to say the least.
Coupled with a much tougher environment, particularly in light of the current economic downturn what can we do to effectively promote and market our campaigns?
Steven Randall is a hands-on graphic designer (and owner of graphic design agency, Ocean) who has worked with a number of membership organisations including the RIBA, the Royal College of Veterinary Surgeons and the College of Optometrists. We asked him "How can we get the design right?"
Steven answers this critical question in an article hosted on our website and introduces content that he will be including in his 'Getting the Design Right' seminar at the forthcoming Recruiting and Retaining Members During Challenging Times conference on 5th March at One Whitehall Place.
Find out more...
|PARN Financial Operating Ratios Report - 10% discount for MemberWise subscribers|
The Professional Associations Research Network (PARN) is offering MemberWise subscribers 10% off this fantastic report that will help professional membership bodies to benchmark activity with similar organisations within our sector.
Prices for a downloadable PDF copy of the report would be:
PARN Members - £100 +VAT
Non-members - £150 +VAT
MemberWise members - £135 +VAT
Bound hardcopy version delivered by post incurs an additional £20:
PARN Members - £120 +VAT
Non-members - £170 +VAT
MemberWise members - £155 +VAT
Find out more...
|UK Association Congress Presentations - Free for you to download now!|
In 2011 we chaired a session at the conference dedicated to the effective utilisation of member data. Presentations are now available to download.
- Implementing Change' by Mark Levin, Speaker
- How commercial is our sector?' by Damian Hutt, Association Resource
- 'Rags to Riches' by Nigel Steffens, CEO, Federation of Screen and Digital Printers Association
- 'How ICAEW met the challenges of instilling a more commercial philosophy at a 130 year old institute' by Sharron Gunn, Executive Director
'Association Fireside Chat' by sector "gold-dust" speaker & Chairman of Kingston Smith Assoc. Management, Mark Boleat.
Note: To access these presentations you will be required to submit your contact details.
MemberWise - Helping to raise your media profile
Just before Christmas we were contacted by a Sky News researcher who was looking to arrange an interview with a professional body representative.
The researcher stumbled across our 'List of subscribers' page on our website and advised that they had saved it to their 'Favourites' for future reference. They advised that the list was a great resource and that it could be much improved if subscribers' websites were linked from this.
We received great feedback from the MemberWise subscriber for linking their organisation to the media as it helped to raise the profile of their organisation at zero cost.
We don't like the phrase 'stumbled accross' so we have enhanced our 'About our subscribers' page and hyperlinked organisations with their respective websites. Over the coming months we will be signposting this to media/news agencies
It would be great if you could check if all is present and correct with your link on our 'About our subscribers' page. If it is incorrect or your organisation is not featured please email firstname.lastname@example.org
|Online Professional Networking Group - The latest discussions...|
Our online professional networking group provides you with a unique opportunity to network with fellow membership professionals, as well as:
- The latest news & views within & outside of our sector
- Good practice sharing, case studies & news items
- Newsfeeds from key sector organisations
- Updates on MemberWise Network activity
This month we highlight five 'hot topics':
1: New Direct Debit Rules signposted by Clear Academy
2: 90-9-1 poll - Has this changed to 70-20-10?
3: NCVO Membership Drivers for 2012
4: Outlook for the new year poll results
5: User-testing websites - Your top tips - (4 comments)
6: Reviewing membership subs. models - CILIP (3 comments)
Join in the conversation right now...
|Dates for the diary (February)|
We are always looking to develop and improve this e-update so if you would like to submit ideas/recommendations
or enquire about sponsoring the next issue please get in-touch!
The MemberWise Network
Silverbear deliver Membership CRM solutions for their customers.
Through a familiar interface using Microsoft Dynamics CRM, Silverbear offer greater efficiencies and provide membership organisations with an intelligent understanding of their members.
This ensures the organisation a more connected, personalised experience, adding further value to their members, increasing their renewals and allowing them to focus on their membership strategy.
Silverbear Membership includes event and conferencing, online applications, portals and financial integration, plus much more.
For further information visit the Silverbear website or call 01483 409409.
Professional Development Marketing Manager
Business Relationship Manager
Business Relationship Executive
Careers IAG Development Coordinator
Find out more about these exciting new roles...
|Featured on our website...|
Our website contains the membership sector's leading directory of suppliers and associated FREE advice sheets.
This month we signpost the 'CPD & eLearning' section that includes 8 high profile suppliers:
The Open University
The Training Gateway
A number of the above suppliers offer MemberWise subscribers up to 30% off standard prices.
This section of the website also includes the following good practice advice:
Online learning CPD and eLearning
7 Habits of an effective CPD Professional
Approaches to CPD measurement
Find out more...
Join our online professional networking group
Our free LinkedIn group enables membership professionals to network online.
Follow us on Twitter!
| Hear the latest membership organisation and association-specific Tweets via our MemberWise Twitter Feed.
Update your details...
You can update your personal/professional interest areas online!
Good Practice Updates
Good Practice Events
Special Interest Areas Include:
Membership & Marketing
Update your details HERE...
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