The MemberWise Network
MemberWise Network eUpdate
Issue 7
  December 2011
HollyDear Colleague 

Welcome to our December issue & Season's Greetings!


This month we invite you to complete our Recruiting and Retaining Members During Challenging Times survey. Two lucky participants will win a 50 John Lewis voucher!


In this issue we signpost a final opportunity to register for our free 'Christmas Social' event, highlight some great online Christmas offers (for you - not your organisation!) and update you on the latest membership and association professional discussions on our online professional networking group.


This eUpdate is kindly sponsored by ASI Europe, provider of online CRM solution, iMIS15.


Event Alert: There are now only 13 Recruiting and Retaining Members During Challenging Times conference 'Early Bird tickets remaining and the promotion will close in 2 weeks (15th December). Find out more...

On behalf of the MemberWise Network I would like to wish you a Merry Christmas and look forward to engaging with you in the New Year!

Richard Gott
The MemberWise Network

In This Issue...
Recruiting & Retaining Members During Challenging Times - The Survey...
Guardian Seminar - 10 ways to gain more members
Final chance: Invitation to our free 'Christmas Social' event
Online Professional Networking Group - The latest discussions...
Some great Christmas offers for you (not your organisation!)
Dates for the diary - December
Recruiting & Retaining Members During Challenging Times - The Survey...
We are pleased to announce the launch of our Recruiting and Retaining Members During Challenging Times survey.

Conference Image


You are invited to take part and as an added incentive we are giving away 2 x 50 John Lewis vouchers to two lucky participants!


3 great reasons why you should take part:


1) You will receive a FREE benchmarked survey report that will provide you and your organisation with member recruitment and retention insight and inspiration for 2012 and beyond.

2) The survey results will enable the MemberWise Network to focus on key issues/topics and compile practitioner-led good practice tools and resources that (as a subscriber) you will have full access to. E.g. Member benefit analysis tool. 


3) You will be taking part in 'ground breaking' research within the membership and association sector.


As a thank you we are not only giving away 2 x 50 John Lewis vouchers but we are also extending the 'Early Bird' ticket offer for our Recruiting and Retaining Members During Challenging Times conference on 5th March. 


Initial survey results will be debated at The Guardian Seminar: 10 ways to gain more members on 20th January.


Take part...


Note: This survey is only open to membership and association professionals. 

Guardian Seminar: 10 ways to gain more members... 

Guardian Header

We have partnered with The Guardian to facilitate a morning seminar on the following topic - 10 Ways to Gain More Members.


The event will take place in Central London on 20th January 2012 and will focus on:

- Top ten fundamentals of running a successful mebership scheme
- How social media can be used to engage with new and existing members


The session will be facilitated by MemberWise Founder, Richard Gott, and Consultant, Abby Wright-Parkes.


Richard commented:


'Our seminar will be filled with practical good practice information, ideas, advice and ground-breaking research results/recommendations.'


'I am particularly pleased The Guardian has identified that practitioner-led events really can make a difference. We look forward to working more closely in the future!'


MemberWise subscriber offer: As a MemberWise subscriber you can enjoy a 10% discount by entering the following promotional code '10ways12'.

Find out more about this event...  

Last Chance: Free invitation to our free 'Christmas Social' event

Christmas Social ImageOur 'Christmas Social' will take place at 4:30pm on 15th December @ Institute of Biomedical Science, London.  


The event is completely free-of-charge to attend and is a unique opportunity to learn and share with fellow membership professionals.  


The topic this time is 'Effective Branches and Regional Groups' and only 5 places remain - Book now to avoid disappointment later!

We have three great speakers/sessions:

- Strengthening Relationship between the Regional Branch Network and HQ Presented by Mary Foley, Chartered Institute of Taxation (CIOT)

- The FSB Recruitment Model and its Evolution presented by Hanah Holdroyd, London Development Manager, Federation of Small Business (FSB)

- Roses not thorns - branch and group governance presented by Susie Kay, Managing Director, The Professionalism Group

We are pleased to announce that every delegate will receive a free drink at a local pub afterwards, thanks to our kind MemberWise Recognised Supplier & sponsor: Conference Business Agency (CBA) - who are an established venue finding service and event management company.

CBA Director, Sara Young, will provide an overview of how her company has helped a number of membership organisations and associations with their national and regional event requirements.

A big thank you to Hedley Glencross, Institute of Biomedical Science, for hosting this meeting.

We hope you can join us!

Click HERE to register...

Note: This event is open to all membership professionals, however due to space limitations we cannot extend to commercial suppliers/consultants. However, we are inviting expressions of interest in sponsoring future 'Socials'. To request further information email  
Online Professional Networking Group - The latest discussions...

Our online professional networking group provides you with a unique opportunity to network with fellow membership professionals, as well as:

 Social networks logo


 - The latest news & views within & outside of our sector
- Good practice sharing, case studies & news items
- Newsfeeds from key sector organisations

- Updates on MemberWise Network activity 



This month we highlight five 'hot topics' in a bid to 'out' some of our less active participants, more commonly known as 'lurkers':


1: Robust constitutions - How not to do it!
2: Assistance for members in difficult financial circumstances... 
3: Cus
tomer service best practice...
4: Email marketing tools recommendations...
5: Apps for conferences...

Join in the conversation now... 

Some great Christmas offers for you (not your organisation!)
In the lead-up to Christmas we thought it would be nice to share some great online offers.

We had a quick search on the internet and found three good offers:

- Boots - 15 off 100 spend (until 23 Dec)
- BodyShop - 15% off (until 31 Dec)

- Homebase - 20% off 30 spend (between 2 & 4 Dec)

- Hotel Chocolat - 10% off 40 spend (until 24 Dec - code: MYVCWINTER) 


Our favourite online discount/promotion website is the MoneySavingExpert site followed closely by Quidco, a cashback website. This site pays money back to you for making online purchases. E.g. a one-week stay at Hilton hotels can pay 80 cashback, M&S annual home insurance is paying 45 cashback, and Vodafone is offering 140.

Dates for the diary (December)
Key membership organisation and association-specific events taking place in December:

05: PARN Conference, Understanding Member Value, PARN, London


05/06: UK Association Congress 2011, Association Resource, London
(Supported by the MemberWise Network)  


08: PARN Training Course: Professional Standards & Regulation, PARN, London

15: Free MemberWise 'Christmas Social' (Theme: Regional/Local Networks)
Don't forget to visit the MemberWise Event Calendar for events taking place later in early 2012...
We are always looking to develop and improve this e-update so if you would like to submit ideas/recommendations or enquire about sonsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

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