The MemberWise Network
MemberWise Network eUpdate
Issue 6
  November 2011
Dear Colleague 

Welcome to our November issue!


Last month was a busy one for the network! We held our governance event and engaged with membership organisations and associations at the NFP Technology Exhibition.


This month we launch our next conference (Recruiting and Retaining Members During Challenging Times), signpost a handy tool that will enable you to evaluate your member benefits against the requirements of Generation X (and beyond!), and re-focus attention on the benefits of Direct Debit and how it can help drive membership.


We also invite you to our free Christmas Social (15th December) and a Guardian seminar (10 ways to gain more members) that we are hosting in January.


This month's eUpdate is sponsored by leading CRM consultancy and

Recognised MemberWise Supplier, Hart Square.


If you like this resource don't keep it to yourself! Please !

I hope that you read this eUpdate with interest! 

Richard Gott
The MemberWise Network

In This Issue...
Recruiting & Retaining Members During Challenging Times conference
New Advice: Serving Generation X and beyond - Member benefit evaluation tool
Next Direct Debit conference: Express an interest
Invitation to our free Christmas Social
Guardian Seminar - 10 ways to gain more members
Dates for the diary - November
Our next conference: Recruiting & Retaining Members During Challenging Times

We are pleased to announce the launch of our Recruiting and Retaining Members During Challenging Times to be held on 5th March at the One Whitehall Place, London.     


This 'much needed' conference will focus on practical and cost-effective solutions to help maximise member recruitment and retention during the current economic downturn.  

Conference Image

We have partnered with ten high profile membership experts and speakers to deliver eight good-practice themed sesions that include:  



- Recruiting members during challenging times

- Retaining members during challenging times

- Organising events that will drive membership

- Driving recruitment and retention through online engagement

- Optimising member recruitment and retention by getting the design right

- Effective membership organisation email campaigns in practice

- The BIG Debate: Print V Digital

- Expert Panel Question & Answer Session


Keynote speaker, Sue Froggatt, provides us with the outcomes of her seminar below:

'In my session I will outline how to plan strategically so you are better prepared to recruit members during the current economic climate. I will draw on 15 years experience of consulting with high profile membership bodies by providing practical top tips, sound advice and sector-specific success stories'



A limited allocation of discounted 'Early-Bird' tickets (130) are now available and will be sold on a first-come first-served basis. We are also pleased to offer MemberWise subscribers 3 tickets for the price of 2.



New Advice: Serving Generation X and beyond - Member benefit evaluation tool
Do your member benefits meet the requirement of Generation X and beyond?

Generation X logoAt our Summer Social we advised that in 2015 'Generation X' would, for the first time, outnumber the 'Baby Boomer' generation. This has massive implications for membership bodies due to the very different requirements of each generation.


We are again ahead of the curve and have created a tool that will enable you to make a quick and informed analysis that enables you to:


- Take a snap-shot of your current membership (by generation)
- Understand the requirements of each generation
- Rate your member benefits against generation-specific criteria
- Understand if you need to take action in order to be future-proof



This resource was inspired by MemberWise member and well-known US author Sarah Sladek. We highly recommend her latest book, The End of Membership as We Know It, that we recently reviewed for the ASAE.
Next Direct Debit Conference:
Express your interest...

If you have been a MemberWise subscriber for over a year you will know that we held the first ever Direct Debit focussed conference within the membership sector. 


Direct Debit logo


The event attracted over 100 delegates and featured high profile speakers, including BACS Head of Marketing, Mike Hutchinson. 


Since this popular event 15 membership organisations and associations have asked 'When are you organising the next one?!'


We now think think the time is right! We are therefore consulting on particular Direct Debit focussed topics that interest you.

Click HERE to express an interest in the next conference and tell us what topics you want to see featured on the programme.

Invitation to our free 'Christmas Social'

Christmas Social ImageFollowing the success of our 'Summer Social' we are delighted to announce a 'Christmas Social' that will take place on 15th December @ Institute of Biomedical Science, London. 


A free late afternoon of learning, sharing and then networking drinks. The topic this time is 'Effective Branches and Regional Groups'.

We have three great speakers/sessions:

- Strengthening Relationship between the Regional Branch Network and HQ Presented by Mary Foley, Chartered Institute of Taxation (CIOT)

- The FSB Recruitment Model and its Evolution presented by Hanah Holdroyd, London Development Manager, Federation of Small Business (FSB)

- Roses not thorns - branch and group governance presented by Susie Kay, Managing Director, The Professionalism Group

We are pleased to announce that every delegate will receive a free drink at a local pub afterwards, thanks to our kind MemberWise Recognised Supplier sponsor: Conference Business Agency (CBA) - who are an established venue finding service and event management company.

CBA Director, Sara Young, will provide an overview of how her company has helped a number of membership organisations and associations with their national and regional event requirements.

A big thank you to Hedley Glencross, Institute of Biomedical Science, for hosting this meeting.

We hope you can join us!

Click HERE to register...

Note: This event is open to all membership professionals, however due to space limitations we cannot extend to commercial suppliers/consultants. However, we are inviting expressions of interest in sponsoring future 'Socials'. To request further information email  

Guardian Seminar: 10 ways to gain more members... 

Guardian Header

We have partnered with The Guardian to facilitate a morning seminar on the following topic - 10 Ways to Gain More Members.


The event will take place in London on 20th January 2012 and will focus on:

- Top ten fundamentals of running a successful mebership scheme
- How social media can be used to engage with new and existing members


The session will be facilitated by MemberWise Founder, Richard Gott, and Consultant Abby Wright-Parkes 


As a MemberWise subscriber you can enjoy a 10% discount by entering the following promotional code '10ways12'.

Find out more about this event...  

Dates for the diary (November)
Key membership sector events taking place in November:




03: TA Best Practice Exchange 2011, Trade Association Forum (TAF), London 


10: PARN Conference, Future-proofing your professional body, PARN, London 


14: PARN Training Course: Developing & Managing CPD, PARN, London


19: CEO Luncheon with Alexander Ehmann, Trade Association Forum (TAF), London


22: Does your society pass the charitable public benefit test?, Learned and Professional Societies Forum, London 


23: Less is more - how to improve services with fewer resources, RSA, London (Organised by MemberWise Recognised Supplier IndigoBlue)  


24: How legal are you?, IofAM, London


29: CRM Master Class with Dr Peter Flory, London

Don't forget to visit the MemberWise Event Calendar for events taking place later in the year/early 2012...
We are always looking to develop and improve this e-update so if you would like to submit ideas/recommendations or enquire about sonsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

Our Sponsor

Hart Square Image 


Hart Square is an independent CRM consultancy working exclusively for the NFP sector.

Our clients include The Health Foundation, Girlguiding UK and the College of Occupational Therapists.

Our dedicated consultants have several years' experience in delivering CRM solution implementations.

We deliver tailored end-to-end solutions to meet your specific needs.

Take a look at our website...

MemberWise Subsrciber Offer:

Hart Square is offering up to two hours free consultation to discuss your CRM requirements or to review your existing system. 

To claim your free consultancy, email us by December 31st 2011 to make an appointment.

Also, take a look at our CRM advice sheet:


'6 Questions you should be asking your CRM supplier'

Featured event...

Assoc Congress banner  

The UK National Association Congress 2011 is the 6th in the series of highly successful events serving Associations, Societies, Institutes, Forums and Councils.


MemberWise subscriber offer: 

Two-day pass: 100 reduction / One-day pass: 50 reduction

Use the following Priority Code when booking online:


Find out more... 

Featured Service...

Featured service  

Vacancy Service

Helping membership organisations & associations find the right candidate...  


Users include:


Royal Academy of Dance (RAD)

Londonwide LMCs

Association of Colleges (AoC) 

Oracle User Group


Royal Automobile Association (RAC)

Council for International Schools (CIS) 


100% success rate so far! 


Find out more about this service and/or submit your CV...

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