SAS Trans

The Review Process 

 

Immediately following the close of Sea-Air-Space 2011, the Navy League began a 90-day review process covering every aspect of the exposition, from venue logistics to the quality and quantity of attendees.

 

Through online surveys, focus groups, multiple vendor review sessions, and military command debriefs, the corporate relations team at NLUS has developed a comprehensive action plan to improve future Sea-Air-Space Expositions. This 106 page Sea-Air-Space Review Report can be viewed HERE.

 

NLUS is still listening. If you have comments, suggestions, and ideas let us know. Below are some highlights from the overall report.

Key Cultural Changes

to make Sea-Air-Space

THE PLACE TO DO BUSINESS

1. 365-DAY NLUS EFFORT

  • 12 Month marketing and communication plan driving attendance.
  • Registration will open September 1, 2011.

2. MILITARY PARTNERS

  • Develop themes and messages with our Sea Service partners. Sea-Air-Space will become a platform for Navy, Marine Corps, and Coast Guard contracting organizations.
  • Exploring the possibility to bring Flag Conferences to Sea-Air-Space.

3. AN INTERNATIONAL SHOW

  • Increase international delegations attendance specificially targeted to emerging defense markets to better support our exhibitors.

WE HEARD YOU

 

"We had exhibit neighbors with "towering" walls that blocked the view and impact of our exhibit."  

  • NEW 2012 FLOOR PLAN
    • 90 DEGREE ROTATION OF ALL BOOTHS TO REDUCE "WALL" EFFECT.
    • MILITARY PAVILIONS IN KEY LOCATIONS THROUGHOUT HALLS TO INCREASE TRAFFIC FLOW
  • IMPROVED VIP TOUR PROCESS
    • MORE LEAD TIME
    • EFFORT TO INCORPORATE BOOTH VISITS OF EVERY SIZE.

"Try to keep events on the floor."

  • 2013 FLOOR PLAN
    • HALL "A" WILL BE PART OF SEA-AIR-SPACE GIVING NLUS THE ENTIRE GAYLORD CONVENTION CENTER.
    • AN EDUCATIONAL THEATER, WITH SEATING FOR 750, WILL BE BUILT ON THE SHOW FLOOR. THIS COMBINES ALL ELEMENTS OF SAS IN ONE LOCATION.

 
"I wish there were a few demo events...

Navy demo on the water."

  • ASSESSING WATER DEMO CAPABILITIES WITH NATIONAL HARBOR.
  • NAVY, MARINE CORPS, COAST GUARD COMMANDS TO BRING DEMOS TO EXPO

 "We do 70 meetings a day at other shows. We don't at Sea-Air-Space."

  • MEETING SPACE AVAILABLE ON THE SHOW FLOOR FOR BETTER PROXIMITY TO YOUR BOOTH.
  • NAVY LEAGUE WILL CONTROL ALL AFFILIATE SPACE TO ALLOW FOR SEA-AIR-SPACE EXHIBITORS TO USE THE SPACE RATHER THAN COMPETE WITH OTHER VENUE CLIENTS.
  • ONLINE NETWORKING TOOLS FOR INVITING YOUR CLIENTS
  • ON SITE LEAD TRACKING TOOLS

COMING TO YOU

 

1. NEW SPONSORSHIP PACKAGE OPTIONS

 

2. DOING BUSINESS AT SEA-AIR-SPACE: A GUIDE TO YOUR OPTIONS PRE SHOW AND ON SITE

 

3. NEW EXHIBITOR PROSPECTUS FOR 2012 WITH ADDITIONAL AMENITIES AND OPTIONS FOR YOUR BOOTH AND EXPOSURE.

 

4. REGISTRATION GOES LIVE EARLY-SEPT 2011. 

Skip To:
Key Cultural Changes
We Heard You
Coming To You

Contact Us:

  

Senior Director of Corporate Relations and Marketing

Kevin Traver

703-312-1596

[email protected]

 

Manager of Corporate Affairs

Lindsey Lassiter

703-312-1556

[email protected]

 

 

 

Director of Corporate Events

 

 

Mandy Robertson

703-312-1587

mrobertson@navyleague.
org

 

 

 

Reserve a Booth

 

Connie Shaw

703-631-6200 ext 3905

[email protected]

 

 

 

 

SEA-AIR-SPACE

DATES

 

 

2012

 

APRIL 15-18 

 

2013

 

APRIL 7-10