Are you ready for 2011?...Are you "hoping" that this coming year will be better than this past year?...or, are you taking the proper steps in "Achieving Predictable Results in 2011"?
As an avid "Smart Parts" Reader, I KNOW that you are looking for ways to improve EVERY year! This month we are going to focus on Parts Gross Profit and how we can improve on the Retained Gross Percentage. Believe it or not, "A Little Gross Can Go A LONG Way"!
I know for most of us, we already know our retail retained gross percentages as well as the latest NADA guidelines, but I want to take it a step further. Most Parts Managers don't "manage" their gross profit percentages as well as they should. If you think about it, automotive parts gross profit has one of the lowest retained gross profit margins in the retail market today! If the latest guidelines indicate that the retail parts gross profit margin should be at least 42% - 45%, then why, in most cases don't we achieve at LEAST that?
Managing the retail parts gross margin is actually the easiest profit margin to manage in the whole dealership if done wisely and ethically. This means "managing" your parts pricing matrix in the right cost ranges AND on the right parts more frequently to remain competitive.
For example, if I have a non-competitive part that costs $10.00 and the "suggested retail" price is $16.70, I would retain a 40% gross profit on that part, BUT if I retailed that same part for $18.30, which is still in the same price range, I would retain 45% gross profit! In some cases, matrix pricing could even achieve higher gross profit margins which allows us to lower gross margins on competitive parts which will increase overall parts sales.
The first step is to set a realistic goal on your retail parts retained gross profit margin that can be managed by the retail parts matrix on a monthly basis. An increase of just 10% in specific parts cost ranges will increase the overall retail parts retained gross profit by 5%!
ACG "Smart Parts" can help you on your way to a higher retained parts gross percentage with this months FREE "Take-Away". Our "Lost Parts Gross Calculator" will allow you to see just how a little gross percentage can TREMENDOUSLY impact overall parts gross profits annually.
This calculator will also illustrate just how a little increase, most times less than $5.00 in Parts Sales on Repair Orders for example which could multiply into tens of thousands or more in additional dealer gross profits annually!
So!....Get the PROFITS your dealer DESERVES! with our December FREE "Take-Away"! Our ACG Smart Parts "Lost Parts Gross Calculator" is available by signing up to our SmartPartsEzine today. Already a member?....visit our website at smartpartsmembers for your FREE copy!