July 26, 2011


Fox & Company



CHESTER, CT - July 26, 2011 


A few months ago, writing a piece for a new sports magazine, in his characteristic no-nonsense way, Jeff predicted that there was absolutely no way the National Football League would squander the season.  See below...just in case you were checking.


There will not be an NFL lockout, as the players call the potential work stoppage, nor, if you are a team owner, will there be a players' strike next year.  No one can afford it, and the television networks will not allow it.  Who benefits when a company's employees go on strike?  Who benefits when an employer locks out the workers?  The answer in the short run is nobody.  The answer in the long run is nobody.  Employees lose wages that, depending on the length of  the non-work period, they can never mathematically recover.  Often the employees lose their  jobs. The employer loses profits, customers, investment capital, market share, and the economic purse to hire people, pay well, give raises.  Professional football players have careers that last, on average, less than five years.  If a player is making a few million a year, one lost year is big money.  Team owners depend on non-ticket revenue to make it.  No football means no fans, no food sales, no advertisers, no beer and bratwurst money.  No money means bank loans don't get paid; interest on stadium bonds doesn't get paid; player pension funds don't get  funded; Eli and Peyton don't do ESPN commercials; and Pepsi doesn't win any advertising awards. The players and owners will snarl and growl and pontificate and threaten and and wail and gnash...and they will settle.  Both sides have leverage over the other.  Both sides know they are right and the other guys are wrong.  Both sides are praying to the same God to see it their way.  But both sides are greedier than Donald Duck's uncle, Scrooge McDuck.  The current players won't put a penny into funding pensions, or into health care, for former players who made today's good life possible.  The current owners would play 52 games a year, as long as the fans and advertisers showed up, without even a fleeting care if all the players became permanently mangled or brain damaged. Both parties know that greed is good.  Big money makes big men crawl.  And crawl they will.  Everyone of the participants would crawl through a mile of broken glass to get the money.  Show 'em the money, and get ready for Monday Night Football, make that Money Night Football.




From bestselling author Jeffrey J. Fox

How the savvy see opportunity - and capitalize on it!

How To Be A Fierce Competitor Book"With multiple bulleted lists of key action items, [Fox] swiftly covers a wide array of timely topics, including why bad times are actually good times, the benefits of piling up cash in tough times, and being cautious while showing fearlessness. This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level."
-Publishers Weekly, March 2010

Economic downturns separate the winning companies from the struggling. And as bestselling author Jeffrey J. Fox shows in his latest book, How to Be a Fierce Competitor: What Winning Companies Do in Tough Times, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share.
In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.


Jeffrey J. Fox (Chester, CT) is an accomplished consultant, popular speaker and the acclaimed author of international business bestsellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers. He is also author of Rain: What a Paperboy Learned About Business. He has written 11 books in over 175 international editions in 35 languages.  Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that increases clients' gross margins and revenues. Prior to starting Fox & Co. Jeffrey was V.P., Marketing and a Corporate V.P. of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc. including Director of New Products. For more information, visit http://foxandcompany.com.

For individual copy purchases, visit Amazon.com * BN.comBorders.comBAMM.com

For multiple copy purchases, visit 800CEOREAD.com

For Immediate Release

Erin Kirby
Elizabeth Cosette Communications and Public Relations
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