March 10, 2011
Jeffrey F Fox

Fox & Company


CHESTER, CT - March 10, 2011 


Welcome to a special sports edition of the Fox and Company Newsletter!!


Although Jeff Fox is known for his business advice, and writings on business, he was recently approached by a start-up sports magazine to give his opinion on the looming NFL work stoppage and the future of the New York Yankees.  Here is what he had to say.  


We would love to hear your feedback(Even from Red Sox fans)!! 




The Yankees will always have a bright future.  Success is in the team's DNA.  It is not  just an accident that the Yankees have won more championships than any other team  in any sport,  and have more folks in the Baseball Hall of Fame than live in Chester, Conn. (a town located exactly between the "House That Ruth Built" and that cold and dreary little  ball field in Boston).  No accident!  It is a biological fact that the Yankees carry  the Vee Gene,  the victory gene.  That is correct:  a biological fact, a scientific certainty.  The Yankees are  genetically engineered to win.  If one were to put a dollop of Derek Jeter's blood under a  nuclear microscope, one would see the Vee Gene, and the  Golden Gloves gene, and the  World Series multiple rings gene, and the Most Valuable Player gene, and the Yankees Captain  gene, and, of course, the Cooperstown gene.   Do the same test on A-Rod, Mariano Riviera,  Jorge Posada, on the Yankee grounds keepers, on the play-by-play announcers, on the dude that sings the National Anthem,  and you will find the Vee Gene.  You can't beat Mother Nature,and the Vee Gene  comes directly from Adam and Eve.  So look out baseball.  The Yankees will be playing once again this October, 2011.



There will not be an NFL lockout, as the players call the potential work stoppage, nor, if you are  a team owner, will there be players' strike next year. No one can afford it, and the television  networks will not allow it.  Who benefits when a company's  employees go on strike?  Who  benefits when an employer locks out the workers?  The answer in the short run is nobody.  The answer in the long run is nobody.  Employees loses wages that, depending on the length of  the non-work period, they can never mathematically recover.  Often the employees lose their  jobs. The employer loses profits, customers, investment capital, market share, and the economic purse to hire people, pay well, give raises.  Professional football players have careers that last, on average, less than five years.  If a player is making a few million a year, one lost year

is big money.  Team owners depend on non-ticket revenue to make it.  No football means no fans, no food sales, no advertisers, no beer and bratwurst money.  No money means bank loans  don't get paid; interest on stadium bonds doesn't get paid; player pension funds don't get  funded; Eli and Peyton don't do ESPN commercials; and Pepsi doesn't win any advertising  awards. The players and owners will snarl and growl and pontificate and threaten and and wail and gnash...and they will settle.  Both sides have leverage over the other.  Both sides know they are right and the other guys are wrong.  Both sides are praying to the same God to see it their way.  But both sides are greedier than Donald Duck's uncle.  The current players won't put a penny into funding pensions,  or into health care, for former players who made today's good life possible. The current owners would play 52 games a year, as long as the fans  and advertisers showed up,  without even a fleeting care if all the players became permanently  mangled or mentally retarded.  Both parties know that greed is good.  Big money makes big men crawl.   And crawl they will.  Everyone of the participants would crawl through a mile of broken glass to get the money.  Show 'em the money, and get ready for Monday, make that Money Night football.



It can be argued, albeit whimsically, that if you love Rome, then you love the  

preservation of antiquities, and that if you love Shanghai, then you love the

encouragement of entrepreneurs,  and that if you love New York City, the greatest city on the planet, then you love the rescue and  restoration of the New York Yankees.   Whether you love the Yankees or love to hate the Yankees, you do love that team that attracts millions of spenders to NYC.  You do love that the greatest brand name and logo in the history of world sports, are once again shiny jewels in New York's crown, in America's crown.  The Yankees return to glory days is due to George Steinbrenner.


Ah, George Steinbrenner.  The Boss.  The most scrutinized and vilified owner of any sports team in existence. (Quick:  Who owns the Edmonton Oilers, The San Diego Chargers, Manchester United, the Boston Celtics?)  George Steinbrenner:  the firer of the beloved, the hirer of thebehated.  And the man who individually saved the Yankees from the abyss of corporate  clutchery and restored the majesty that Ruth and Gehrig and DiMaggio and Mantle and   Huggins and McCarthy created.  Mr. Steinbrenner is playing catch with Peter and the apostles now, but his imprint on the sports universe is forever.  Go Yankees!           




From bestselling author Jeffrey J. Fox
How the savvy see opportunity - and capitalize on it!
How To Be A Fierce Competitor Book"With multiple bulleted lists of key action items, [Fox] swiftly covers a wide array of timely topics, including why bad times are actually good times, the benefits of piling up cash in tough times, and being cautious while showing fearlessness. This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level."
-Publishers Weekly, March 2010

Economic downturns separate the winning companies from the struggling. And as bestselling author Jeffrey J. Fox shows in his latest book, How to Be a Fierce Competitor: What Winning Companies Do in Tough Times, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share.
In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.

Jeffrey J. FoxJeffrey J. Fox (Chester, CT) is an accomplished consultant, popular speaker and the acclaimed author of international business bestsellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers. He is also author of Rain: What a Paperboy Learned About Business. He has written 11 books in over 175 international editions in 35 languages.  Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that increases clients' gross margins and revenues. Prior to starting Fox & Co. Jeffrey was V.P., Marketing and a Corporate V.P. of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc. including Director of New Products. For more information, visit

For individual copy purchases, visit *

For multiple copy purchases, visit




Airing today at 4PM EST, Jeff will be chatting with the wonderful Pam Atherton on A Closer Look Radio about "How to Get To The Top."


Click Here to Listen! 


Also, tune into the Howard Keating Show tonight at 6:05PM EST. Jeff who is a regular guest on the show will be talking about how small businesses can overcome the challenges faced in today's economy.


Click Here to Listen! 


Please click here for the Huffington Post article
Please click here for Smart Money review
Please click here for Investor's Business Daily review 
For Immediate Release
Erin Kirby
Elizabeth Cosette Communications and Public Relations
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