The safety of consumer products is a growing concern in the media, for consumers and with government regulators. Consumers are being bombarded with conflicting information on what products or ingredients will put them at risk, how significant that risk is and the science behind it.

Understanding science and risk evaluation, and the need to communicate factual information to the media, consumers and the public is becoming an increasing challenge to our industry. Dr. Joe Schwarcz, an expert at distilling science for the lay person, will discuss the science and risk evaluation of cosmetics and consumer product safety through a combination of historical anecdotes and real-life examples.

This webinar is a must for:

• Anyone trying to get a grasp on the "toxic chemicals" that we are told to fear,
• Brand Owners, Managers, Marketers and PR Personnel defending the ingredients in their products and
• Everyone else interested in attending an enlightening and entertaining presentation from Dr. Schwarcz.

Dr. Joe Schwarcz  

Joe Schwarcz is the director of McGill University's Office for Science and Society. He appears frequently on television and hosts "The Dr. Joe Show" every Sunday on Montreal's CJAD.

Dr. Schwarcz is well known for his entertaining public lectures on topics ranging from the Science of Aging to the Chemistry of Love. He has won numerous awards for education and for interpreting science for the public and is the only non-American to ever be honoured with the American Chemical Society's prestigious Grady-Stack Award.

Schwarcz has written four books which are mostly based upon his Gazette columns. He enjoys cooking, is a great fan of Sherlock Holmes and has been known to pull a rabbit out of a hat.

Marketing cosmetics in the United States can be a regulatory maze for even the most seasoned expert.   Understanding the basics is critical. This webinar will provide you with an overview of the laws and regulations surrounding the marketing of cosmetic and personal care products in the United States.   

Farah K. Ahmed  

Farah K. Ahmed is the Vice President - Associate General Counsel at the U.S. Personal Care Products Council. At the Council, Farah Chairs the Sunscreen Task Force, Organic/Natural Committee, and handles a number of FDA and FTC related to the marketing of cosmetics. In 2009, Farah was appointed Convenor of the Organization of International Standardization's (ISO) Cosmetic Marketing and Packaging Group.  

Prior to joining the Council, Farah was an associate at the law firm of Kelley Drye Collier Shannon - Advertising Law and Food and Drug Law Groups. Her practice focused on assisting clients with legal and regulatory issues surrounding the marketing, promotions, and labeling of products under joint FDA-FTC, and EPA-FTC jurisdiction. Prior to joining the law firm, Farah worked as an attorney at FDA's Office of Chief Counsel where she was assigned to the First Amendment Docket involving the FDA's regulation of Direct-to-Consumer Advertising and Off-Label Promotion of prescription drugs. Her Agency practice also included regulatory compliance enforcement litigation involving all FDA centers. Farah holds a Bachelor of Science (physiology and biochemistry) from Niagara University, is a graduate of the University Of Virginia School Of Law, and is admitted to practice law in the District of Columbia.

Canada's new Anti-Spam law, or CASL for short - originally conceived primarily as a law to counter spam, will have a major impact on how Canadian businesses conduct operations and market their products.  The new law imposes general prohibitions against sending commercial electronic messages without the consent of the sender.  It also prohibits the alteration of electronic messages and the use of "spyware".     

• What is a  CEM?;
• how does Canada's CASL and the U.S.'s CAN-SPAM differ and why should you care;
• how can you obtain consent and the circumstances in which consent may not be required or may be implied;
• the requirements for the content of electronic messages;
• compliance strategies;
• penalties that may be assessed for violation of the new law and its regulations; and
• a general update on privacy legislation as it applies to the internet

Wendy Hulton  

Ms. Hulton is an experienced marketing and health law practitioner who provides advice on a wide range of products including natural health products, foods, drugs, cosmetics and medical devices. She provides advice to manufacturers, importers and retailers of these products on a broad range of regulatory and marketing law issues.

 

Her practice includes script and copy review, packaging and labelling, promotional contests, misleading advertising disputes, comparative advertising campaigns, coupons, advising on direct sales and telemarketing issues, assisting clients to pursue or defend advertising challenges, responding to compliance activities by Canadian regulatory authorities, and industry consultations with government in connection with the Food and Drugs Act and its Regulations.

 Fraser Mann

Fraser Mann practises primarily in the areas of technology, procurement, e-health and intellectual property law. He advises companies in the private sector (including publicly traded companies), and various government ministries and agencies, municipalities, hospitals, colleges and other institutions in the public sector.

Fraser has extensive experience with business process and IT outsourcing transactions, licensing agreements, development agreements, network service agreements, and consulting and professional service agreements.  Fraser has acted in numerous projects involving the development, use and deployment of technology within the health, telecommunications, real estate and financial industries.  He also provides advice on privacy and security issues arising from the use of technology.

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