Business Case Topic Editor John Peloza reflects on recent research showing a culture of sustainability leads to better financial performance. Peloza notes that linking "high sustainability with higher financial performance is not a new finding. What is new are the cultural markers the authors find ---- markers that provide a solid theoretical link between sustainability and financial performance."
Is your company actively fostering innovation as part of its sustainability mandate? Sign up for NBS's half-day workshop on "Innovating for Sustainability." Hear about the latest research in sustainability-oriented innovation and learn what other leading companies are doing. The workshop takes place October 30, 2012 in Toronto, following an Ivey Idea Forum panel about sustainability innovation. Learn more and register.
Video: Executive Director Tima Bansal explains sustainable innovation.