New Research from NBS 
Do Strong Words Spur Green Consumer Action?

When marketing new consumer goods, advertisers traditionally aim to be persuasive without being pushy. However, a new study reveals that organizations that want consumers to adopt green behaviour shouldn't adhere to traditional advertising principles ---- instead they should rely on strong, assertive language. Read more.  

SME Offices

New research reveals that SMEs who incorporate smart CSR initiatives into their operations can benefit from more focused, effective business strategies. By taking steps to empower their employees and collaborate with partners, a family-run company ---- which was the focus of this study ---- was able to create a motivated, creative workforce while simultaneously increasing their revenues to more than $28 million a year. Read more.


NBS was recently awarded a $200,000 grant through the Social Sciences and Humanities Research Council (SSHRC) for its proposal to build working groups based on the research of the 2010 systematic review on embedding sustainability in organizational culture. The research team will work with Canadian companies to determine how a culture that embraces sustainability can be embedded in any business. Read more.

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