New Research from NBS 
Building Better Businesses:
First, Stop Giving Back

In this compelling new thought leader postsocial innovator and cause marketer Andreas Souvliotis argues it's time for new, big thinking about how to intertwine profit and good. Souvliotis leads AIR MILES for Social Change, a national social venture that offers government incentives to all Canadians for making healthier or more environmentally responsible lifestyle choices. Souvliotis, former CEO and President of one of the oldest retail marketing agencies in Canada, writes "by establishing organizations and legislation with the intent of 'doing good,' we've effectively given companies license to 'do bad'." 


How do Patagonia and Telefonica use responsible activities with business strategy to create value? New research highlights three key strategies: 1) differentiate products through innovative products and processes 2) build customer and stakeholder awareness of responsible products and 3) innovate new ways to meet environmental, stakeholder and fiscal demands. Learn more.


Managing Director Pam Laughland will lead a session on How to Get Your Company to Make Sustainable Decisions, Monday, April 23 in Toronto. Check it out here.




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